Will Premier League join La Liga & Serie A in hosting games abroad?

Will Premier League join La Liga & Serie A in hosting games abroad?

Getty Images
  • 37 Comments

With the Serie A and La Liga set to take regular season fixtures abroad to Australia and the USA, respectively, will the idea of Premier League matches being played overseas be revived?

In the past month, Italy and Spain’s football federations have revealed plans to stage league fixtures in Perth and Miami.

AC Milan’s home match against Como in February would be played more than 8,500 miles away from the San Siro, while Villarreal’s home fixture with Barcelona in December would take place at the Hard Rock Stadium, a 2026 World Cup host venue.

Both football federations are now seeking permission from Fifa and Uefa.

Fifa is set to change its rules after it set up a working group last year to look at the impact of playing competitive domestic matches overseas.

This followed a legal settlement between Fifa and match promoter Relevant Sports in the USA last year, which, in the words of Premier League chief executive Richard Masters, “left the door ajar” for league games to be played in different countries.

US ownership influence may reach ‘tipping point’

There are 11 US-owned clubs in the top flight, closer than ever to the two-thirds majority of 14 that is needed to impose changes to the Premier League’s rules.

A third of EFL clubs are also partially or majority US-owned, and a number of English clubs are for sale or seeking fresh investment, so it may not be long until that tipping point is reached.

With Serie A and La Liga announcing their intention to take matches to Australia and the USA, respectively, and with major US sports leagues regularly playing regular-season games overseas, it would be no surprise if American owners of Premier League clubs pushed to do the same, especially given some of them also own US franchises in the NFL, NBA and MLB.

Last year Liverpool chairman Tom Werner told the Financial Times that he hoped to see Premier League games played in New York, Tokyo, Los Angeles, Riyadh and Rio de Janeiro, raising fears among some fans of an attempted resurrection of the ’39th game’ concept that was considered and then abandoned by the Premier League in 2008 after a fan backlash.

Richard Masters pictured in the stands at the Conference League finalGetty Images

Couper added: “It shows a willingness to prioritise global markets over local fans and to turn our national game into a global entertainment brand rather than a sacred institution.”

Last year, Premier League chief executive Richard Masters told BBC Sport there were no plans to reintroduce such an idea, and Bournemouth’s American owner Bill Foley has said he does not support staging league matches abroad.

Earlier this year, Tom Wagner – the US owner of Birmingham City – told me the idea of playing some domestic cup matches overseas should be ‘seriously considered’, but distanced himself from the idea of staging regular season matches overseas.

‘La Liga needs to compete with Premier League’

In 2018, Barcelona abandoned plans to play a league fixture against Girona in Miami because of a “lack of consensus”, despite having support from La Liga. The RFEF and players’ union (AFE) were vocal in objecting to the move, but the former has changed its position.

“Spanish football is determined to establish a strong presence in football’s two biggest growth markets: the Middle East and the United States,” said Spanish football expert Andy West.

“The former is already served by the Super Cup, a four-team mid-season event which has been held in Saudi Arabia since 2020.”

West added: “Of course, La Liga is aware of the need to compete financially with the Premier League, and exploiting the pulling power of Barcelona and Real Madrid is its strongest suit.

‘Premier League edge may start to erode’

For some Premier League club owners, the financial appeal of hosting matches abroad is hard to ignore. With median matchday revenues below £1m, the contrast with markets like the U.S. is striking. American fans routinely pay premium prices for elite sport and NFL tickets average $132 (£105).

In a 60,000-seat stadium, similar to Tottenham’s NFL setup, that equates to £6.3m per match, excluding merchandise and hospitality.

Top clubs like Manchester United, Arsenal and Spurs, already earning £5m+ per home game, could command even higher prices overseas, backed by global fanbases likely to fill foreign stadiums.

With each Premier League place worth £3.5m in prize money, the competitive cost of diminished fan support could outweigh commercial gains.

Related topics

  • Premier League
  • Football

Source: BBC

234Radio

234Radio is Africa's Premium Internet Radio that seeks to export Africa to the rest of the world.