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What will the expanded Club World Cup mean for Africa?

What will the expanded Club World Cup mean for Africa?

Getty Images

Fifa’s expanded Club World Cup offers fresh opportunities to the quartet of African sides heading to the United States for the inaugural 32-team tournament.

Egypt’s record 12-time continental champions Al Ahly, South Africa’s Mamelodi Sundowns, Wydad Casablanca of Morocco and Tunisia’s Esperance are the teams looking to outperform European superclubs and other contenders from across the globe.

No African side has won the Club World Cup, with only two reaching the final during 20 previous editions.

But it now pays just to take part – the total prize pot stands at a staggering $1bn and, with $475m of that based on performance, success could secure a huge payday.

Although the tournament adds more games in an already packed calendar, Esperance coach Maher Kanzari says it is “a dream” for players to take part.

Ticket sales have reportedly been slow before kick-off on 15 June, but one Sundowns fan is backing the new format introduced by Gianni Infantino, the president of football’s world governing body, which is set to be held every four years.

“You can’t live one life,” Thabo Mothabela told BBC Sport Africa.

Representing Africa with pride

Mamelodi Sundowns fans dance in a stand wearing the club's yellow and green colours and a selection of colourful and unusual hatsGetty Images

Kanzari has called on his squad to “rise to the occasion” when they face Flamengo, Chelsea and Los Angeles FC in Group D.

“Representing Esperance, Tunisia and the African continent is a huge responsibility,” he told the BBC.

“We know that the eyes of the fans will be on us, and we will give our utmost to demonstrate a level befitting African football.”

The four-time African champions will take part for the first time since 2019.

“Appearing in a tournament of the calibre of the Club World Cup is a dream for every player and coach,” Kanzari added.

Al Ahly, meanwhile, will face Lionel Messi’s Inter Miami in the opening match (Sunday, 00:00 GMT) before games against Brazil’s Palmeiras and Porto.

The Cairo giants appointed Jose Riveiro shortly after winning their 45th Egyptian title, and have strengthened by signing Egypt forwards Trezeguet and Zizo.

A disparity in finances

Pyramids players celebrate with the African Champions League trophy as golden ticker tape goes up in the backgroundGetty Images

All four African sides receive a participation fee of $9.55m – the same as the representatives from Asia and the North and Central American and Caribbean region.

That figure dwarfs the $4m prize money handed to this year’s African Champions League winners Pyramids.

Yet African clubs are among the poor relations at the Club World Cup. South America’s six representatives will all get $15.21m, while the payments for the 12 European sides range from $12.81m to a staggering $38.19m.

A group stage victory is worth $2m and a draw $1m, and the overall champions crowned in East Rutherford on 13 July will pocket $40m.

The long-term question is whether the huge sums on offer could impact club competition back on the continent – especially given that between them Al Ahly, Esperance, Wydad and Sundowns won every edition of the African Champions League between 2016 and 2024.

Fifa, however, says that all revenues from the Club World Cup will be distributed to club football across the globe, and it has a target of $250m for its solidarity investment programme.

Outnumbered three to one by European clubs, Africa hopes to have a bigger share of the pie in future.

“It’s a platform that we need to showcase our potential as African football clubs,” Hersi Said, the chairman of the African Club Association, told the BBC.

A spotlight on Africa?

A composite image shows Mulota Kabangu of TP Mazembe leaning forwards with his hands on his knees and Mohsine Moutaouali of Raja Casablanca shrugging during games at the Club World CupGetty Images

Some hope that African teams playing in the Club World Cup could draw attention back to the continent’s own club competitions, even if its Champions League lacks exposure and the revenue generated pales in comparison to its European equivalent.

The African Football League was launched to great fanfare by the Confederation of African Football (Caf) in 2023 but has not returned since its inaugural eight-team competition won by Sundowns.

The Pretoria-based outfit, owned by Patrice Motsepe, the billionaire president of Caf, have established themselves as the dominant club in South Africa, scooping up the past eight league titles.

Yet one supporter of a rival side thinks Sundowns’ appearance in Group F, where they will take on Ulsan HD, Borussia Dortmund and Fluminense, could help boost the Premier Soccer League.

“If we are talking about the global stage, I don’t think Sundowns are as known as the other clubs there,” Kaizer Chiefs fan Wayne Magwaza said.

“Of the African teams, it’s Al Ahly that everyone knows.

Burnout worries

The timing of the Club World Cup has already impacted the game on the continent, with the 2025 Africa Cup on Nations forced to move away from a proposed June-July slot and rescheduled to begin in December.

World players’ union Fifpro and top European leagues lodged a legal complaint last year over what they claim is an “abuse of dominance” by Fifa, but the tournament will proceed regardless.

Samuel Chukwueze’s club side AC Milan will not be involved but the Nigeria winger thinks the extra games are “too much” for footballers.

“The only time players [can] have rest is the time they put the tournament,” the 26-year-old added.

“It’s very difficult playing so many games. You are going to weaken your legs and your mind, and you will not have the desire to play.

“[But] if it is a tournament, then you don’t have any choice. You have to play.”

For supporters, the chance of glory is always alluring.

“Going to the Club World Cup is not child’s play but we’ve got high hopes,” Sundowns fan Mothabela said.

“The way the guys are playing gives us confidence. We believe they are going to be in the semi-finals.”

The chances of an African side returning with the trophy may be slim, but Fifa expects the Club World Cup to usher in a new era for the global game.

Related topics

  • Africa Sport
  • Football

Source: BBC

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