A PR to the stars reveals what strategies they should use to keep “Brand Beckham” intact while the world waits intently for David and Victoria Beckham’s response to Brooklyn’s allegations.
For years, Brand Beckham has ranked among the most powerful in the world, synonymous with a glamorous yet close-knit unit that has frequently drawn comparisons with the Royal Family.
But now the clan have now become more synonymous with Prince Harry and Meghan Markle, as a family feud has erupted on the public stage. Sparing no prisoners, Victoria and David’s eldest son Brooklyn, 26, has taken to Instagram with a blistering statement, making it painfully clear that he has no intention of reconciling with his family following a years-long rift.
In a series of bombshell revelations, the photographer-turned-chef claimed mum Victoria left him “humiliated” after “hijacking” the first dance at his wedding to Nicola Peltz. He claimed that his parents had repeatedly treated Nicola, 31, disrespectfully and that he had been told his wife wouldn’t be accepted when he had arranged a meeting with his father David for his 50th birthday.
Brooklyn’s version of events may well shake up perceptions of life behind the doors of Beckingham Palace, but is ‘Brand Beckham’ tarnished for good? Here, PR to the stars Mayah Riaz weighs in on the “massive reputation bruising” the family now faces.
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Mayah told the Mirror: “There’s no doubt this is a big moment for Brand Beckham, but despite how explosive his posts were, I wouldn’t call it fatal. Sure, it has caused massive reputation bruising, but it’s not a knockout blow. The Beckhams are one of the most resilient personal brands in the world, and they have survived far worse headlines than this. What makes this different is that the criticism is coming from inside the house, which always lands harder.
Because it fits a narrative that is already well understood, Brooklyn’s statement has been overturned. The controlling mother, the curated perfection, the cracks behind the glossy facade. Despite all of this, Victoria and David still command a large amount of public sympathy in the UK. They are portrayed as grafters who created something from scratch. Brooklyn, fairly or unfairly, is still viewed as the privileged son finding his voice late. He runs the risk of being portrayed as a moaning nepo baby rather than an injured adult child at this time.
She continued, “The comparison between Harry and Meghan is inevitable but flawed.” Harry and Meghan positioned themselves against an institution. Brooks is putting a price on his parents. That’s much harder to emotionally sell, especially in Britain. The UK public tends to side with parents unless there is undeniable proof of wrongdoing. There isn’t at this time.
Much like the Windsors, the Beckhams are undoubtedly a British institution. With his diverse collection of distinctive hairstyles, Sir David merged the worlds of celebrity and football in a way that had never before been seen. He then went on to lead the England squad at the height of his prestigious career and sparked long line-ups outside barbershops.
Lady Victoria, a “girl power” icon of the 1990s pop culture who dominated stadiums as one-fifth of The Spice Girls, was by his side every step of the way. From the very beginning of their courtship, the Beckhams ‘ sense of style made just as many headlines as Sir David’s on-pitch antics. When Victoria, who was also a fashion designer, transitioned from her music career to establish themselves as a global powerhouse, it made perfect sense.
Brooklyn, Romeo, Romeo, 23, Cruz, 20, and Harper, 14 are the Beckhams’ four children, and they are a big part of the brand, of course. Welcomed to the world with all the fanfare of princes and princesses, fans have kept up with the lives of the younger Beckhams through glossy magazine shoots and more down-to-earth social media posts of family Christmases and holidays.
Although not as relatable as the typical Joe, the Beckhams have a lot of heart, and they give the impression of a happy family surviving all the customary milestones while also carrying the burdens of an extraordinarily wealthy life lived in the spotlight.
Brooklyn’s account shakes up this narrative of likeable authenticity. The former model asserted in his statement that “my family values endorsements and public exposure above all else.” First is Brandy Beckham. Family ‘ love ‘ is decided by how much you post on social media, or how quickly you drop everything to show up and pose for a family photo opp, even if it’s at the expense of our professional obligations. “
Mayah remarked to us as she examined Brooklyn’s fiery comments, “The discussion around monetizing Brooklyn is complicated from a young age. Children raised in well-known families frequently are unaware of the brand’s origin and origin. That can absolutely affect identity and autonomy later in life. Participation does not, however, automatically imply exploitation, especially when it is seen as a family rather than a form of business. The significance of the story’s nuance frequently vanishes in the news.
“Whether Brooklyn actually wrote the statement is a big question. It reads professional and emotionally authentic. That doesn’t mean Nicola wrote it, but it does suggest guidance, and that would have been wise. The majority of famous people publish content that has been heavily edited without second opinion. The tone has a coaching rather than chaotic feel, which is typically a sign of support rather than manipulation.
” It’s an easy narrative to suggest that Nicola wrote it, and one that would play into the Beckhams ‘ favour. She continued, “I would say this in a soundbite if I had to sum up it.” Instead of playing checkers, the Beckhams are playing chess. Brooklyn is playing truth, not strategy. One makes headlines, the other typically makes a long-lasting impression.
Sir David broke cover today to appear at the World Economic Forum in Davos, Switzerland, where he pointedly refused to answer questions about the ongoing family drama. On the other hand, sources reveal to the Mirror that Victoria is “in bits” over the escalating feud and the myriad of claims Brooklyn has made about the family, while David is ‘angry’.
Everyone is shocked, according to a source close to the Mirror. But Victoria is totally in pieces over this. She worries, too, that Brand Beckham’s career will end, and David worries about what other material he will release. “They are worried about what they are going to do with this,” she says.
Many people are eager to hear both sides of the story, so it is still waiting for an official response from the main Beckham camp. But what can we expect in this regard, and will this be an all too familiar case of ‘ recollections may vary’?
The world is awaiting the Beckhams’ words, Mayah said. Their most effective tactic is restraint, which they are well-versed in when faced with a crisis. Silence is power when your brand equity is this high. Legal threats would start the fire, and retaliation would be a huge mistake. Interviewing would only serve to support the claims.
“The most likely strategy is what I call dignified containment. No comment, business as usual, a soft off-the-record briefing for trusted friends, and a press cycle that has already begun. Unless someone escalates it, this kind of story typically peaks within 72 hours. The fact that they’ve recently parted ways with their PR is interesting timing, but it doesn’t mean they’re exposed. This size of a brand has numerous advisers. Behind the scenes, this will be handled calmly.
In the face of so many ” nepo baby ” jibes, could Nicola and Brooklyn have a great opportunity to come out with their own identity while Brand Beckham may be struggling? Although they have certainly gotten people talking, this may not be the wisest course of action in the long run.
Mayah considered: “On whether Brooklyn and Nicola can use this to establish their own brand, potentially yes, but only if they pivot quickly from grievance to purpose. Victimhood may open the door, but it doesn’t help a brand.
They would need a clear identity that isn’t defined by attacking his parents, which I’m not sure is what they want. Otherwise, they remain the anti-Beckhams, which is not a strong long-term position. “
Do you have a tale to tell? Contact me at julia@gmail.com. banim@reachplc.com. Follow Mirror Celebs on Threads, Instagram, Twitter, Facebook, YouTube, and Snapchat.
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Source: Mirror
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