Brains behind the hit BBC show eye up opportunities as they trademark a range of goods
Telly fans could get the chance to sniff out a Traitor with plans to launch an aftershave and perfume based on the show in the works. The Dutch firm behind the hit BBC One show has been granted a trademark to sell a range of goods using the name and the programme’s logo.
They’re hoping Eau de Traitor could bring them the sweet smell of success as they cash in on the much-loved game of skulduggery. As well as dabbing on the scent of treachery, the knives could be out as bosses want to flog kitchen utensils and cutlery too.
It comes as The Traitors launched it’s first UK celebrity series this week. On the back for three civilian series, Claudia WInkleman returns to hosting and is joined by famous faces including singer Charlotte Church, comedian Lucy Beaumont and EastEnders actress Tameka Empson. They have been separated into Faithfuls and Traitors in the murder mystery game for charity.
Papers lodged with the UK’s Intellectual Property Office by Amsterdam-based IDTV Film & Video Productions show the firm wants to sell a range of goods like to the hit series.
They state: “Cosmetics and toiletry preparations; beauty care cosmetics; body cleaning and beauty care preparations; cleaning sprays; cleaning fluids; washing liquids; soaps and gels; scented soaps; fragrances; perfumes; aftershave; cologne.”
Documents also cover food and drinks, clothes, games, and even Christmas tree lights. The trademark has been passed and will stay in place for 10 years.
The Traitors format has been a huge hit around the world, including the UK. Here, we’ve had three civilian series and the first celebrity version is on screens now. It kicked off with a huge audience of 6.1million on Wednesday, with singer Paloma Faith the first to leave the Scottish castle.
Alan Carr committed the murder in plain sight by brushing some hair from his pal’s cheek during a chat in the kitchen. He went for Paloma, 44, in the poison pollen plot after she had told him: “I definitely trust you.” Paloma was said to be furious over the betrayal. After the killing, Alan, 49, said: “I feel awful. I didn’t know what else to do. I’ve gone and murdered one of my best friends.”
It started with 19 celebs, including diver Tom Daley, presenter Kate Garraway, chat show host Jonathan Ross, actress Celia Imrie, YouTuber Niko Omilana and sports pundit Clare Balding, battling it out for a £100,000 prize for charity.
The murder mystery series sees players play detective as a Faithful or hide in plain sight as a Traitor who secretly kill their unsuspecting rivals, with people voted off at the roundtable.
Nearly 10 million people watched the final of this year’s civilian series, setting a new record for the biggest audience in the programme’s history. The tense game show saw Faithfuls Jake Brown and Leanne Quigley outwit their fellow contestants to share a prize of £94,600. It’s filmed at Ardross Castle in the Scottish Highlands. The next episode is Wednesday.
Source: Mirror
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