I’ve been reviewing beauty advent calendars for years and now I see why Liberty London’s is truly one of the best, says our beauty editor – and 2025’s is now available to buy
Autumn may only just be here but beauty advent calendars have been hitting the shelves for a few weeks now, and we’ve already started flagging the best ones to buy this year.
As a beauty editor of almost 15 years, I’ve seen the popularity of beauty advent calendars grow hugely over the years, and been lucky enough to look inside, and often keep, many for myself. However, there was always one that I never got my hands on and had always been at the top of my wish list: Liberty London’s beauty advent calendar. Until now, that it.
Liberty’s Beauty Advent Calendar 2025 has now gone live, and this year costs £275 with contents inside worth £1,245 and, despite having cupboards full of products, I’m thrilled that I own one this year – a sentiment shared amongst many of my beauty editor peers, I’ve seen. Although not cheap (beauty advent calendars often aren’t), here’s why I think it’s honestly worth the money if you’re a beauty lover…
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Firstly, one of its biggest draws: the packaging. The luxury experience starts by opening the beautiful printed drawstring bag to reveal the equally beautiful box inside. Always a different version of the iconic storefront, this year’s celebrates 150 years of the shop, with a design that’s packed with details.
Inside, the 25 drawers come in Liberty’s jewel-coloured Ianthe print, and are sturdy and high-quality. This could be said of lots of advent calendars but Liberty’s is honestly one I will keep once empty for as long as I can to fill up for others – adults and children alike – in the future.
What’s inside the Liberty 2025 Beauty Advent Calendar?
Of course, what’s inside is even more important, and this calendar absolutely doesn’t disappoint here, bringing you the very best of Liberty’s beauty hall. As well as an incredible value, if you’re after niche luxury products that you won’t find in other calendars, this is the one for you.
The 30 products inside (20 of which as full size) include big-name brands such as La Mer, Augustinus Bader and Trinny London, as well as some smaller brands that you might not have heard of before, including the likes of Mirror Water, Verden and Dr. David Jack. Although containing a lot of skincare (which will suit most), there’s also a good range of fragrance, hair, body and make-up treats inside.
Here’s a full list, for anyone not bothered by the surprise:
- Sisley Paris Floral Toning Lotion 100ml FULL SIZE
- Emma Lewisham Skin Reset Face Serum 30ml FULL SIZE
- La Mer The Lip Balm 9g FULL SIZE
- Augustinus Bader The Rich Eye Cream 15ml FULL SIZE
- Ex Nihlio Blue Talisman Eau de Parfum 7.5ml TRAVEL SIZE
- Trinny London Sheer Shimmer Lip2Cheek in Violine 4g FULL SIZE
- Liberty LBTY. Fragrance Zephirine Eau de Parfum 8ml FULL SIZE
- Lisa Eldridge Beauty Seamless Glide Eye Pencil in Ground Coffee 1.2G FULL SIZE
- Matiere Premiere Vanilla Powder Eau de Parfum 6ml FULL SIZE
- Jones Road The Mascara in Pitch Black 2.7g TRAVEL SIZE
- Bibbi Santal Beauty Eau de Parfum 10ml TRAVEL SIZE
- Mirror Water SMOOTH Body Oil 50ml FULL SIZE
- Davines Naturaltech Nourishing Shampoo 100ml FULL SIZE
- Philip Kingsley Elasticizer Deep Conditioning Treatment 75ml FULL SIZE
- Vilhelm Parfumerie Sparkling Jo Eau de Parfum 10ml TRAVEL SIZE
- Verden Nocturne Magnesium Night Balm 75ml FULL SIZE
- Dermalogica Daily Microfoliant 13g FULL SIZE
- Charlotte Mensah Manketti Oil Conditioner 50ml TRAVEL SIZE
- Paula’s Choice 10% Azelaic Acid Booster 30ml FULL SIZE
- Votary Super Renewal Serum Retinol Alternative 30ml FULL SIZE
- Trish McEvoy Sheer Lip Colour in Mulberry 3.5g FULL SIZE
- D.S. & Durga I Don’t Know What Eau de Parfum 7.5ml TRAVEL SIZE
- Vyrao The Sixth Eau de Parfum 10ml TRAVEL SIZE
- Zelens Melatonin B12 Overnight Repair Mask 50ml FULL SIZE
- Maria Nila True Soft Argan Oil 30ml FULL SIZE
- Granado Esplendor Eau de Parfum 25ml TRAVEL SIZE
- Skincycles Eye Matrix Mask 4 x 6ml FULL SIZE
- Dr. David Jack Supernova Antioxidant Cleansing Gel 30ml TRAVEL SIZE
- MZ Skin The Rich Moisturiser 10ml TRAVEL SIZE
- Larry King A Social Life For Your Hair 30ml FULL SIZE
Liberty Beauty Advent Calendar 2025
£275
Buy here
The products I’m personally most excited to try are La Mer The Lip Balm (worth £65, it’s an expensive treat that I would never buy myself), the Lisa Eldridge Eye Pencil (I love her products) and some of the niche fragrances from Vilhelm Parfumerie, Bibbi and Matiere Premiere.
In fact, there’s only one product that I won’t use – Trish McEvoy Sheer Lip Colour – as I don’t wear lipstick (and the deep purple shade is a little intimidating!).
Is the Liberty 2025 Beauty Advent Calendar worth it?
At £275 it’s certainly not cheap, although if you can afford it and you’re into your luxury or niche beauty, I do think the Liberty London calendar is totally worth it. Even as a seasoned beauty expert, I genuinely squealed when I opened this, and almost every product inside had me excited to use it. Like most, there’s also the saving: almost £1,000 compared to buying the products individually.
The box is also stunning, and higher quality that lots of others, giving potentially years of future use.
When does the Liberty Beauty Advent Calendar sell out?
While currently still on sale at the time of writing, the most popular beauty advent calendars do sell out quickly, even this early in the year, and I’m sure this Liberty one is no exception (I can’t imagine this one hanging around until November, for example). If you’ve got your heart set on it, I’d definitely recommend buying it sooner rather than later – and just resisting the temptation to open it until 1 December! I’m absolutely over the moon to own one this year.
Other luxury beauty advent calendars that have already launched include Lookfantastic’s (£105 and worth over £655), Cult Beauty’s (£240 and worth over £1,100) and this one from Selfridges (£250 and worth £1,136).
Source: Mirror
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