Stacey Solomon reveals she ‘can hardly believe it’ as career move brings fans closer

Life is busy for Stacey Solomon and it’s no wonder. The successful business woman and mum of five is flying high with popular TV shows including a Kardashian-style reality show on the way, giving best friend and Mrs Hinch a run for her money on the cleaning, home and crafts stakes and now – an even bigger step into the world of beauty.

Stacey’s beauty journey started in 2023 when she joined forces to become an official partner and investor of haircare brand, REHAB, and the rest is history.

Stacey, who is mum to kids Zachary, 16, Leighton, 12, Rex, five, Rose, three, and two-year-old Belle, fell in love with the brand and in a massive career move, the brand has taken things to another level and made its way onto high street shop shelves.

Following in the footsteps of other successful celebrities who have brought health, wellbeing and beauty brands to high street stores, including Rochelle Humes with her My Little Coco range and Molly-Mae Hague with her Filer by Molly-Mae self tan, Stacey is on a roll as the award-winning brand makes its way into Boots this month.

Speaking about the big move, Stacey said: “‘I genuinely can’t believe REHAB. is launching into Boots!

“When I invested nearly two years ago, I hope we’d hit huge milestones like this but you never really know. Seeing our brand grow and having places like Boots notice us is just amazing.

“Me, Vicky, Anastasia and the whole REHAB team are beyond proud to walk into stores and see our products here. I’m also SO proud that we’re a business founded and run by women.”

The loveable star, 35, admitted that the next step in her career feels like “a dream come true.”

“There’s nothing more I love than meeting our customers and hearing about what they think we should do next! The biggest thank you to every single person who has supported us over the years. You’re the reason we’re here.”

And if that wasn’t enough, Stacey doesn’t plan to stop here, with big plans across the pond underway.

Stacey, plus her team of Vicky and Anastasia, are in advanced talks with US retailers and looking to launch REHAB Your Hair stateside in the near future, following on from the UK expansion into Boots, and Selfridges.

Haircare brand REHAB, where you can find all manner of hair goodies from hair oils and shampoos, to hair perfume and treatments, launched in 2022, transforming hair in eco-conscious ways, and since Stacey’s input the brand has grown 2800% year on year, with two bottles of hair oil sold every minute.

Stacey’s life has catapulted ever since her first appearance on The X Factor in 2009. She then went on to establish a successful TV career, carving out a gap in the market for a down-to-earth TV presenter, hosting the likes of Loose Women, fronting home improvements shows such as Stacey Solomon’s Renovation Rescue, Stacey Solomon’s Crafty Christmas and Sort Your Life Out, and guest appearing on fun projects like Bake Off: The Professionals.

Last month [January 2025], Stacey also announced plans to pivot into reality TV with her husband Joe Swash and the kids, allowing cameras into their beautiful Pickle Cottage in Essex in 2024, ready for their forthcoming series Stacey & Joe.

The show promises insider glimpses into life behind Pickle Cottage’s front door from family, work and ‘everything inbetween.’

She said on Instagram: ““It was a huge leap into the unknown and it’s been an absolute whirlwind making it.

“But last year as a family we decided to say yes to more and do things we’d never done. We have spoken about making a documentary for a long time, lots of you have asked too. So here we go.

“Through the laughter, the tears and the craziness… We hope it makes you smile, feel good and hopefully enjoy getting to know us all a little more.”

The series will air this spring and fans can expect Stacey and Joe’s second wedding anniversary celebrations, and lots of backstory on how they met while appearing on I’m a Celebrity… Get Me Out Of Here.

Fans will also watch as Zach eagerly awaits his GCSE results and join Stacey as she wins a National Television Award for her work on Sort Your Life Out.

Source: Mirror