In an unlikely alliance between the worlds of rap and football, Swansea City announced that Snoop Dogg would co-own the English championship team.
Luka Modric, a former Real Madrid stalwart and World Cup winner, is the new owner of the club, joining the 53-year-old American.
Snoop Dogg unveiled his investment plans on Thursday, and the team announced he has become an investor last week by modeling their new home jersey for the 2025-26 season on the club’s social media channels.
Since Ryan Reynolds and Rob McElhenney bought the Swansea club in 2020, a meteoric rise has been made to the second-tier of English football.
Swansea City is delighted to announce that @SnoopDogg has become the club’s most well-known co-owner and investor. The club is currently owned by international rap artist and multi-platinum seller.
👉 https://t.co/x0Rn7Jrapo pic. twitter.com/WkmrtBd56k
After Brett Cravatt and Jason Cohen, two American businessmen, took over the club in November, Snoop Dogg’s involvement in Swansea is unknown.
Swansea will hope that Snoop Dogg, who is actually Calvin Broadus, can use his 100 million social media followers to raise the club’s profile as they attempt to reclaim the title for the first time since being relegated in 2018, will use his 100 million followers to do so.
According to the owners of Swansea, greater revenue would enable them to invest more in new players in accordance with British football’s profit and sustainability regulations.
The 53-year-old rapper stated on the club’s website: “My love of football is well known, but it feels special for me to make my move into club ownership with Swansea City.
I really enjoyed the club’s history and the surrounding area. A working-class city and club are proud to exist here. a dog that defends itself, similar to me.
“Swansea City is a great place to live.”
After leaving Real Madrid this week, Modric, who is 39 years old, joined AC Milan, and Swansea announced in April, had a stake in the club.
This announcement is Swansea City’s next episode, to borrow a phrase from Snoop’s back catalogue, as we look to expand the club’s reach and profile, according to Swansea’s owners, in a statement.
Snoop has made it clear to us throughout the entire process how excited he is about joining the club that his massive global fanbase and audience will undoubtedly help us accomplish that.
We anticipate that Snoop’s involvement will help us put as competitive a team on the field as possible because he has openly shared his love for football and his desire to be a part of it.
Through the playoffs, Wrexham attempts to win the Premier League.
The Welsh side continued its unlikely quest to win the English Premier League, according to the club’s chief executive on Friday as the Hollywood fairy tale that is Wrexham AFC grew in progress.
Wrexham has become the first team to have earned three successive promotions from England’s National League to the second-tier championship since Reynolds and McElhenney bought the Welsh club in 2020.
In their championship opener against Southampton, Wrexham will face relegated former Premier League side Southampton, which former manager Michael Williamson described as a “pinch yourself” moment.
Williamson said success was more than just adding up the numbers, as he stated in Wellington during the club’s preseason tour to Australia and New Zealand.
We need to consolidate our position in the championship, Williamson said, and Rob McElhenney will say that he doesn’t know what that word means.
People should be concerned about us if we can find ourselves halfway through the season, in that 3-4-5-6-7 position, in December.
Anything can happen in 90 minutes, because I think that if we make the playoffs with the mentality we have.
“I would really give it a run for our money,” he said.
Before Reynolds and McElhenney bought the Welsh minnows, who spent years playing in the lower divisions of English football, and gaining fame with the Welcome to Wrexham documentary, they languished for years in the shadows.
For the first time in over 40 years, they are back in the championship.
Former Wrexham player-turned-club ambassador Ben Tozer, who was also on a tour in New Zealand, echoed the conflicting words.
Don’t get me wrong, Tozer said, “It’s a huge challenge.”
“But the club’s momentum, four years of pure success and a direction that won’t let you down, is still strong.” Some people might be surprised by us.
Former Wrexham and Manchester United goalkeeper Ben Foster, a fellow ambassador, claimed the organization had “set itself apart” by hiring the best players.
The “sharp reality” is that money will start to play a significant role now, Foster said in the cold light of day.
When you have players and clubs that have recently been expelled from the Premier League, they are paid high salaries, are wealthy, and are highly valuable because they have a high level of players.
However, I’d like to believe Wrexham can approach it differently, where the team is more important than the individuals.
Foster praised the club’s “no d********” policy, which assured that players and staff were working toward a common goal.
Manager Phil Parkinson led the policy, according to Chief Executive Williamson, who said it began in the dressing room.
The staff size at Wrexham increased by more than 60 to about 105 over the previous year.
I’ve personally interviewed at least 60 of the people who have been hired, Williamson said.
For me, it was crucial to employ people who understood Wrexham and what we’re actually doing, especially in the senior leadership positions. We are not some other football team.
“There are people who had incredible CVs and experience. You say, “Wow, you think they would do a fantastic job of Wrexham,” as you look at them.
“And then you go through the interview process and realize that Wrexham as a town, as a community, as a club is really not understood.”
“That required a lot of effort,” he said. Within the club, we’re attempting to instill a culture.
After Saturday’s game against Wellington Phoenix in New Zealand, Wrexham will play again in Wales on Sunday evening.
Former Wellington Phoenix junior player Liberato Cacace, a left-back from Italy, is close to being signed by Parkinson, according to Parkinson.
Source: Aljazeera
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