In 2024, artists like Sam Fender, Chappell Roan, and the Foo Fighters performed sold-out shows in Manchester, Liverpool, and the rest of the North West, aiding in the growth of music tourism.
A new report has highlighted the contributions of Sam Fender, Chappell Roan, and the Foo Fighters to the music scene in the North West, contributing to a staggering £1.2 billion increase in music tourism last year. 3.3 million music lovers, including fans from abroad, were drawn to live performances in Manchester, Liverpool, and other hotspots in 2024.
Sam Fender at Co-op Live, Chappell Roan rocking out at Manchester Academy, and the Foo Fighters’ thrilling crowds at Emirates Old Trafford made the region sing with tunes from various genres. Hordes of music lovers poured into the North West to attend events like Parklife, Creamfields, and Beat-Herder.
The commercial benefit was highlighted in the UK Music’s Tuesday report, which highlighted the sector’s support for roughly 9,250 full-time jobs. The significant economic boost from music tourists was fueled by ticket sales, food and beverage sales, merchandise, venue parking, camping fees, lodging, and travel costs.
With about 21.9 million Brits traveling far beyond their typical commute for a spot of live music escapism, the number of “music tourists” rose nationwide. According to the enlightening study, 1.6 million foreign visitors, drawn in by the likes of Bruce Springsteen and Burna Boy, also flew in.
The UK economy will experience a record-breaking £10 billion boost in 2024 thanks to 23.5 million music tourists visiting the country, ending a high note for the post-pandemic recovery of the sector.
Culture Secretary Lisa Nandy praised the country’s vibrant live music scene, saying that music brings people together and makes a big difference, whether it’s at a large stadium or a packed-out local venue. Our music industry is incredibly important to us. It’s one of our biggest exports, inspires young people all over, and is a reflection of who we are as a nation.
She also praised the government’s commitment to the arts, which included the recently announced $ 30 million “music growth package” intended to attract new talent and safeguard venues, keeping the music scene active and reaching new heights.
However, despite the industry’s economic successes, there are still significant financial obstacles to overcome, according to Tom Kiehl, CEO of UK Music.
“Music has a lot of positive effects for our local communities, but there are still some issues facing our industry, such as the rising cost of touring for artists and the threat of closure,” said Mr. Kiehl.
Every community has the potential for vibrant, diverse music sectors and has something special, according to “From Land’s End to John O’Groats.” It is crucial to empower local leaders to enable growth in a time when the government is pursuing growth and promoting the growth of our musicians, creators, venues, studios, and music industries.
The local music action charter, which UK Music claimed will “help councils and combined authorities create locally tailored music strategies that are in line with their specific priorities,” is presented in the report.
The Local Government Association’s culture, tourism, and sport board chairwoman, Liz Green, commented: “These record-breaking figures demonstrate how crucial live music is to the prosperity of our communities.”
The report serves as a reminder that supporting local music is more than just good sense and that reviving our high streets is a result. To ensure the continued growth of music in every region of the UK, we’re committed to working with local partners.
Source: Mirror
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