Rihanna’s beauty brand Fenty launches new £26 face mask that’s ideal for winter skin

Rihanna’s beauty brand Fenty launches new £26 face mask that’s ideal for winter skin

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‘It’s like giving your skin a big drink, full of hydration that cocoons your face and stays with you’

January is the time for ‘new year, new me’ but between the blistering cold outside and the near constant need for heating I know I’m not the only one who has skin that’s feeling a little parched. Rihanna’s skincare line Fenty has launched a new product that might be the solution.

The Fenty Skin Dew N Plump Hydrating Slushie Face Mask has launched at Boots for £26, £4 cheaper than the listed price on Fenty Beauty’s own website. The face mask is said to lock in moisture for an impressive 72 hours while improving the skin’s moisture barrier.

It also claims to ‘instantly’ hydrate and improve skin elasticity. There are a number of ingredients included but the most notable might be the ‘SuperQuench Juice Complex’ which is a custom blend of fruit juices (cherry, melon and starfruit) which alongside polyglutamic and hyaluronic acids gives a real hit of hydration.

The mask also uses panthenol to lock in moisture and strengthen the skin barrier and niacinamide (vitamin B3) to brighten the appearance of skin and even out tone. The formula promises 30% smoother skin in just one week.

The product has encapsulated bursting oil bubbles which give an interesting application experience that adds a sense of novelty to the experience. Fenty claims the end result is ‘radiant, glowy’ skin and since it’s noncomedogenic there’s no concerns about it causing spots from clogged pores.

Dew N Plump Intense Hydration Slushie Overnight Face Mask

Content Image

£30.00

£26.00

Buy Now on Boots

There are lots of hydrating face masks on the market. As someone with dry skin I’ve tried a fair few, one that I’ve loved in the past is Sand & Sky’s £29 Tasmanian Spring Water Intense Hydration Face Mask which smells incredible.

Recently I’ve been a big fan of the Biodance Collagen-Real Deep Mask, which costs £13.55 for a pack of four at Sephora. These are the viral glass skin K-beauty masks that turn clear overnight, I’ve found my skin is massively hydrated after using these although I wish I got more in a packet.

Speaking on the new Fenty mask, Rihanna said: “Some nights my skin just feels thirsty and that’s exactly why we made this mask. It’s like giving your skin a big drink, full of hydration that cocoons your face and stays with you. I use this to prep my skin before a night of glam. I just put it on in the morning and leave it on all day. When it’s time to get glam, I wash it off and my skin is ready for makeup—it’s glowing and super hydrated.”

It’s not just the Fenty founder who is a fan though, it’s also pulling in glowing reviews on the Fenty website. One shopper said: “This is such an amazing face mask! It has a pretty scent, but it’s not too overpowering. It has a smooth consistency, but also has these cool bubbles that burst onto your skin. It comes with a little silicone part to help spread it on your skin as well. Overall, highly recommend this to anyone looking.”

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Another wrote: “This Fenty hydration mask feels like a tall glass of water for my skin. I put it on after a long day and instantly feel plump, calm, and cozy. My face looks juicy, rested, and softly glowing the next morning. It’s become my little self-care reset.”

Source: Mirror

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