Hitmaker Rita Ora has said she doesn’t want to be boxed in as simply as a ‘musician’ – as she debuts a stunning new gymwear collection in her latest clothing collab
Rita Ora has continued to branch out beyond pop music as an entrepreneur in her own right – launching a new Womenswear collection alongside fellow brand ambassador Krept.
In a host of snaps which showcase her incredible physique, the Let You Love Me hitmaker, who is married to film director Taika Waititi, can be seen working up a sweat in skimpy gym wear as she launched her latest collection with Primark.
It comes as the style-conscious star – never one to shy away from the limelight – was seen flashing her black lace bra as she stepped out in blue denim jeans and a brown suede coat, during a night out at Chateau Marmont in LA on Tuesday.
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Following several collections with the high street brand since her 2023 debut, the 34-year-old is now branching into fitness gear alongside rapper and buisnessman Krept.
The new drop, Every Move Counts, is inspired by Rita’s love of Pilates – and especially designed for wear both in the gym and out and about.
The star, who is originally from Kosovo, commented: “This collection with Primark was inspired by my love of Pilates and that balance between strength, confidence, and ease. I wanted pieces that support you when you’re really pushing yourself, but still feel soft, flattering, and stylish enough to wear beyond the studio.
“From sculpting fabrics to buttery-soft layers, everything is designed to move with you – whether you’re training, stretching, or just getting things done.
“It’s about redefining performance on your own terms, feeling confident in your body, and looking good while doing it. I’m so proud of how this collection brings style and function together in a way that feels effortless and real!”
In a host of snaps for the new collection – where prices range from £2.50 to £26 – Rita can be seen working out on a Pilates reformer machine. In another look, she can be seen in the Rita Ora Gathered Tech Jacket (£22.00) and a pair of matching gym shorts.
Krept, meanwhile, said of his Menswear collection, also available in store or via Primark’s Click + Collect service, “I believe everyone should have access to great sportswear, not just athletes or influencers. That’s why working with Primark felt right, it’s about performance and confidence without barriers.”
Speaking recently at a Women In Cinema event in Jeddah, Saudi Arabia, Rita revealed that she was still ‘constantly learning’ and ‘breaking boundaries’.
Adding that she didn’t want to be labelled solely as a musician, she added, “’They tend to limit themselves as just one category and you don’t really need to do that.
“I see myself an amateur everyday as I’m constantly learning. You should never walk into the room thinking you don’t have power as you do.”
Rita went on to say that a woman she will always look up to ‘first and foremost’ is her mother Vera, but added: “There are so many women for different reasons like Madonna in music, Blondie and even Cher.
“They are people who have done more than one thing and that’s exactly what I love to do. So it’s awesome to see these boundaries being broken.”
Source: Mirror
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