Fans are expected to spend more than $ 940 million in London, Manchester, Cardiff, and Edinburgh as a result of the highly anticipated reunion tour of Oasis.
Following Taylor Swift’s record-breaking stadium tour last summer, Oasis are set to make a major economic splash with their highly anticipated reunion tour. The Oasis Live ’25 tour, which will take place across 17 shows in London, Manchester, Cardiff, and Edinburgh between July and September, is expected to draw nearly 1.4 million fans.
These fans are expected to spend an average of £682.80 per person on everything from tickets and travel to food, drink, shopping, and lodging, according to estimates, totaling £940.3 million for the duration of the tour.
This figure closely rivals the £997 million spent by fans during Taylor Swift’s 2024 UK Eras Tour. However, the net economic impact of Oasis’s tour – estimated at £274.4 million across the four host cities – is expected to significantly exceed the £122 million reported for Swift’s 15 UK shows, thanks to a higher proportion of spending staying within local economies.
Local businesses stand to gain significantly from new research from Novuna Personal Finance, with 57.9% of all fan spending projected to continue in host cities, bringing in much-needed revenue into regional high streets, hospitality, and tourism.
Spending Breakdown
Fans’ spending is expected to be as follows:
- Food and beverage: total of £219 million, or £159 per person, on average.
- Tickets costing more than £20 million overall, or £157.50 per fan (less than Swift’s average ticket spend of £206).
- total spending £188 million on shopping and attractions, which support regional cultural hotspots and retailers?
- Total travel: £166 million, including taxis, fuel, and public transportation.
According to projections, each concert will generate more than £55 million in ticket sales, with London shows expected to command, with each event costing on average £60 million. The city’s seven Wembley appearances will draw 630,000 fans, and they will contribute £426.3 million to total spending, generating a net economic impact of £109.3 million for London.
Manchester’s Heaton Park shows will bring in £277 million from five dates, contributing to 35% of the total tour budget, and supporting the city’s economy by giving them a $ 95.7 million grant. Net economic effects of $ 26.8 million and $ 42.6 million, respectively, will be felt in Cardiff and Edinburgh.
Overnight visitors are the biggest spenders, spending an average of £806.50 per person, nearly 20% more than the average, whereas day trippers will account for the majority of spending ($376 million). In host cities, many travelers stay longer, on average 2.19 nights, with longer stays in Manchester and Edinburgh (2.48 and 3.20 nights, respectively).
Local residents who attend events still give incredibly little (£590.30) to local businesses and public transportation while still receiving significant support.
Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance, told The Mirror: “The Oasis reunion is more than a once-in-a-generation music event – it’s a serious economic opportunity. With nearly 60% of spending staying in local communities, this tour is set to deliver a powerful and lasting boost to high streets, hospitality, and tourism across the UK.”
Oasis’s impact, “may be lower per head than Swifties’, but because so much of that money goes toward supporting regional economies, not just the entertainment sector.” It has national economic reach and is a home-grown success story.
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Source: Mirror
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