A PR expert has suggested that the Love Island star may be losing her “golden girl” status after being criticized for being “out of touch.”
Molly-Mae Hague broke down in tears last week after being slammed, yet again, for being ‘out of touch’ by fans. Now, a pr expert tells OK! that they believe the golden girl’s popularity is on the wane and her star power could ‘all be over’.
The 26-year-old, one of Love Island ’s biggest success stories with an estimated net worth of £6m, had claimed on of her vlogs that she’s done ‘nothing fun this summer, despite taking several lavish holidays posted on social media. Most recently, she headed off on a family trip in her £86K motorhome, after which she confessed she felt ‘overwhelmed’ and had a ‘breakdown’, when her daughter Bambi, 2, who she shares with partner Tommy Fury, was overtired and screaming for hours.
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While some sympathised with the challenges of travelling with a little one, others were quick to criticise Molly-Mae for complaining, pointing out her affluent lifestyle and frequent luxury vacations, labelling the influencer and entrepreneur ‘tone deaf’.
Our mole claims that such posts really upset the mum-of-one, and the negativity can bring her down. “She does get upset that she’s constantly in the firing line from the public, but she also doesn’t understand why because she doesn’t feel like she’s done anything wrong. She works hard and is proud of what she’s achieved.”
The mum-of-one hit headlines recently when she complained in a YouTube video that she hadn’t done anything fun over the summer months. “I said to a friend the other day, that I’m going to make it to the end of summer having not done one fun thing,” she said to camera. “I haven’t a life. That’s not good is it. Summer will end and I’ve not done one fun social thing.”
Some fans, however, were quick to point out several of Molly’s outings this year; including trips to Dubai, a holiday to Disneyland, a city break to Budapest, their recent motorhome holiday to the Isle Of Man and attendance at high profile events such as Wimbledon, before which she spent thousands of pounds at Christian Dior to wear to the tennis tournament.
Hitting back at the trolling she has received in a recent video, Molly claimed that she ‘doesn’t’ care’ about the backlash, but said it does make her ‘nervous’ to talk openly with fans. “I don’t care who tells me I am out of touch with reality or all this stuff that’s going on on TikTok at the minute, I don’t care I’m not going to not talk about it.
Because in the previous video I said some things that I probably could have said differently, and despite the motherhood issues I’m currently addressing, I feel like I don’t want to talk about anything controversial anymore.
Never one to shy away from her struggles, Molly has admitted to having a tough time with Bambi in recent months. She said in one YouTube video, “I’m having one of those toddler mum days, where I question, ‘am I actually cut out for this?’
She hasn’t eaten in like three days because she is refusing to eat, she says, “every single thing I try and ask her to do.” It’s really challenging for me to do it. Molly acknowledged that it’s “tough” and that Tommy seems to take parenting more seriously.
In light of the recent backlash, PR expert Lynn Carratt believes Molly Mae is in serious danger of losing her “golden girl” status. She states to new that “some of the things she’s saying come across as being out of touch with reality.”
“Molly was the sweet, girl next door on love island, and she had a true love story with Tommy which people really bought into and was very likeable. Men fancied her, girls wanted to be her. She came across as an inspiration. Now, she’s flying all over the world on private jets and sadly, it’s just not relatable anymore.”
Lynn continues: “In the last year or so, it seems like she’s been falling from grace – her days at the top of the showbiz pile could be over.”
She should be able to conceal her money and lifestyle because she has earned it, but we are also experiencing a cost of living crisis. People don’t always want to see politicians flying in private jets across the world.
As it does for all working parents, it is really difficult for Molly to be a working mother. And it’s encouraging that she’s open about her difficulties. However, she needs to consider a PR strategy to resurrect her support.
Molly rose to prominence on Love Island in 2019, where she met Tommy Fury, also 26, and came second place with the boxer, whose brother is boxing star Tyson.
She eventually served as the company’s creative director while working for Beauty Works and founding her own fake tan company, Filter By Molly Mae, after the show, and signed a significant deal with e-retailer PrettyLittleThing. She then left PrettyLittleThing to form her own fashion label, Maebe, which she co-founded last year.
Now, she has a hit Amazon Prime docuseries currently filming for season two and resides in a multi-million pound home in Cheshire with her and Tommy’s two-year-old daughter Bambi. The couple, who got engaged in July 2023, announced their shock split last summer, before getting back together earlier this year.
Source: Mirror
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