Despite receiving a “boozy kiss” at a BAFTAs afterparty earlier this year, Maura Higgins is riding higher than ever as a R expert claims she “played a blinder.”
Maura Higgins had a rocky start to 2025, splitting from Pete Wicks then facing a backlash over “that” kiss with married McFly star Danny Jones at the Brits afterparty. But not only has she weathered the storm, she’s set to celebrate her biggest year yet, as OK! reports.
According to PR expert Dermot McNamara, Maura’s played a blinder by refusing to get caught up in the drama and, thanks to her hosting gig on Love Island USA: Aftersun, her career is just getting stronger. “This had all the makings of a PR disaster, but Maura turned it into a non-event,” he said. “The scandal could have derailed her, but she’s back on screen, bigger than ever.”
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The reality star, 34, resurrected last week with the spin-off series while oozed confidence. And despite the fact that she may have recently been in the news for all the wrong reasons, a source claimed that the negative press has not helped her reputation.
They claimed that “working in America gave her a clean slate.” Maura was unfairly called a “homewrecker” in the UK. She didn’t want it to have an impact on her career because of it. While she was dating Pete, she met Danny while appearing on I’m A Celebrity in December.
Danny, meanwhile, has been married to model Georgia Horsley – who he shares seven-year-old son Cooper with – since 2014. Maura and Danny stunned onlookers when they were caught kissing at the Brits afterparty, prompting Danny to issue a grovelling apology.
However, Maura kept a dignified silence as Danny battled to save his marriage. Don’t add more fuel to the fire, Dermot remarked. “It’s the golden rule of reputation management. She responded to the rumors without dignifying them, and she did so by refusing to give them oxygen.
The source agreed that Maura was canny in how she dealt with the furore. “She still hasn’t spoken about the kiss – she acts as if it didn’t happen,” they said. “McFly aren’t as well-known in the US, so it’s a weight off her shoulders when she’s there.” Maura began hosting Love Island USA: Aftersun last year, but took time away to film for the US version of The Traitors.
Then, last week, she made a fantastic comeback for the finale. According to the source, “Maura is hot property in America.” She also has no intentions of easing up, according to the source, who claims that Maura is working hard to prevent Danny’s scandal from becoming a distant memory. The former ring girl has been juggling two sizable TV shows, according to Dermot, who described it as incredible.
“These prominent roles demonstrate that networks and brands still want her in the spotlight,” she said. A charismatic TV host with a rising star reputation.
Alongside the likes of Molly-Mae Hague and Olivia Attwood, Maura is one of Love Island’s biggest success stories. It’s because she knows how to play the fame game, the source said, adding, “She’s come out of this debacle unscathed, while Danny still seems to be picking up the pieces.”
Source: Mirror
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