Lily James will play the youngest female self-made billionaire in upcoming biopic ‘Swiped’, she will play founder and CEO of Bumble, Whitney Wolfe Herd showing her break into the tech industry
Former Disney princess Lily James is set to play the youngest self-made billionaire in her upcoming project. James will take on the role of founder and CEO of Bumble, Whitney Wolfe Herd, in a biopic that will follow her journey to creating two of the biggest dating apps of our time.
The film introduces Wolfe Herd as a recent university graduate and shows her time at Tinder as a co-founder in a male-dominated industry. The trailer follows Wolfe Herd as she breaks into the industry and launches a new innovative dating app, Bumble.
Swiped is directed by Rachel Lee Goldenberg, best known for Unpregnant and Valley Girl. Goldenberg had her breakthrough after she was discovered by Will Ferrell. Swiped will be at the Toronto International Film Festival in the Gala Presentations section and the world premiere will be on September 9th.
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While little is known about the film, the film is centred around Whitney Wolfe Herd who started out working in Tinder as the Vice President of marketing and reportedly was responsible for the name. She resigned in 2014 due to increasing tensions with other company executives.
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On June 30th 2014, she filed a lawsuit against Tinder for sexual harassment. It was reported that she received over US$1 million as part of a settlement in September 2014.
She began developing a female-focused dating app and founded Bumble in December 2014. By November 2017, Bumble had over 22 million registered users. And by September 2019, Tinder and Bumble were the first and second most popular dating apps in the US.
Their monthly user bases were 7.9 million and 5 million respectively. On Bumble they count 94,000 users each day and every week 23 million new matches are made using Bumble.
When Bumble was taken public she became the world’s youngest female billionaire in 2021. She stepped down as Bumble’s CEO in November 2023 but stepped up again in January 2025.
As of 2024, Forbes has reported her net worth as $400 million (£296 million). In 2022, she was listed by Forbes at number 33 for the top 100 “America’s richest self-made women”.
The Hulu film around her life also stars Dan Stevens, Myha’la, Jackson White and Pierson Fodé.
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Source: Mirror
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