Dance Moms star, JoJo Siwa, has signed up for ITV’s Celebrity Big Brother alongside Coronation Street’s Jack P Shepherd and 90s heartthrob, Chesney Hawkes
JoJo Siwa has come a long way since making her TV debut in Dance Moms. The plucky dancer, 21, from Nebraska – who is making her debut on Celebrity Big Brother tonight – shot to fame aged 12 on the Lifetime show in which she and other child performers, including Chandelier star, Maddie Ziegler, faced the weekly wrath of dance coach, Abbie Lee Miller.
Now 21, JoJo, who came out as LGBTQ in 2021, has a whole business empire to boast of, including a super successful hair bow brand – as well as an impressive TV and music career, So, as we get ready to watch her in action tonight when Celebrity Big Brother kicks off at 9pm on ITV, here’s the lowdown on her staggering net worth and love life…
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Mind-blowing net worth
After being included on Time’s annual list of the 100 most influential people in the world in 2020, JoJo’s net worth sky rocketed.
From her explosive debut on reality TV to a stratospheric career in music, acting, and brand partnerships, the Nebraska-born star’s empire continues to grow with a reported current net worth of a staggering $20 million (£16 million).
JoJo burst onto the scene in reality show Abby’s Ultimate Dance Competition and became a household name during her stint on Dance Moms in 2015. At just 12 years old, she was already showcasing a strong personality and steely determination to win, despite being berated to the point of tears by the over-zealous Abbie, who JoJo admitted she still talked to in 2024.
The star’s breakout hit Boomerang was then released in 2016. The catchy bop, which features empowering lyrics penned to beat bullying, has racked up over 950 million views on YouTube, further cementing JoJo’s pop star status.
The savvy star followed up with several singles, albums, and world tours, including her incredibly successful D.R.E.A.M. The Tour, which grossed over $26.9 million (£20 million) in ticket sales according to Pollstar. She also launched branded merchandise, including her iconic bows, dolls, clothing, and accessories—generating tens of millions in revenue.
Love life
JoJo’s dating history has got tongues wagging worldwide. She’s had a number of high-profile relationships with celebrities including, Mark Bontempo, Kylie Prew, Avery Cyrus, and Dakayla Wilson.
The performer, who publicly came out as LGBTQ in January 2021, garnered huge interest from her romance with American social media personality and former basketball player, Kylie.
The perky pair met on a cruise in 2020. They officially started dating on January 8, 2021 and went public a month later.
JoJo described Kylie as her best friend before their romance blossomed. Their on-again off-again relationship was praised by fans for its authenticity as well as for celebrating LGBTQ rights. Although they broke up in October 2021, they briefly reconciled in 2022 before parting ways again.
Current relationship
JoJo is now in a relationship with Australian influencer Kath Ebbs. The pair first went public when they shared a number of loved-up social media posts on January 21, 2025.
JoJo captioned the candid photos: “Photos from my girlfriend’s camera roll,” while Kath delighted fans the next day with the caption, “Bit of queer joy for ya feed today!” on her Instagram account.
Gushing about her relationship with E! News earlier this year, the star said: “I almost didn’t know this version of myself existed,” JoJo exclusively told E! News. “I didn’t know that it was possible to have so much love for somebody but still have so much love for your career and so much love for your family and your friends. But yet you still have this safe person.
“It’s beautiful,” JoJo continued. “They have made me a more beautiful person. It’s because they’re the most beautiful.”
Kath also paid tribute to her partner, praising JoJo in a heartfelt Instagram caption, which read: “To one of the kindest, most courageous, resilience & hilarious people I have ever met! What a blessing to share a little piece of life with you. Thank you for reminding me to laugh always x.”
Celebrity Big Brother starts tonight at 9pm on ITV
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Source: Mirror
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