As Brooklyn Beckham and Nicola Peltz Beckham’s ongoing conflict with the rest of the Beckham clam continues to grow, a PR guru has responded to a friend’s heartfelt remarks.
Mere days before Christmas, the feud inside House Beckham has taken another dramatic turn, with Brooklyn Beckham reportedly blocking all his family on social media.
Earlier this month, it seemed as though reconciliation could be on the cards, with a sweet festive stocking for Brooklyn featuring in mum-of-four Victoria’s Instagram story. However, in recent days, it was reported that 26-year-old Brooklyn has unfollowed his famous parents, with them unfollowing him in return.
Brooklyn’s younger brother Cruz, 20, hit back, insiting: “NOT TRUE. My mum and dad would never unfollow their son… Let’s get the facts right. They woke up blocked… as did I.”
A friend of the pair later claimed that they woke up dreading what the rest of the Beckham clan might have been posting about overnight, calling such updates “anxiety inducing.” If the Beckhams could just back off and leave them alone for the time being, they said, according to them and the Mail Online. This year, The Beckhams began these “blocking” game stories, and they continue. It shouldn’t and shouldn’t be a story whether someone follows someone on Instagram or any other platform. Nothing has changed in this unfortunate circumstance.
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Brooklyn and Nicola haven’t commented on anything. They merely desire tranquility. It would be best for everyone because it doesn’t help them [the Beckhams] to stop contacting, commenting, and briefing.
And it’s obvious that Cruz’s disclosure of his views on the situation is not the best sign of his success. They have requested that the Beckhams back off, the pal continued. They simply want to be themselves. The Instagram content is merely a media play; it resembles more manipulation and gaslighting. Brooklyn and Nicola are only made to feel more distant by it. The speculation makes them angry. They are attempting to take the dangerous path of living simply by themselves.
Fans were left perplexed by the apparent briefing, but a PR expert has now explained the strategy behind it, explaining how the language was meant to “flip the power dynamic” and leave the Beckhams with no choice but to remain silent.
PR guru Mayah Riaz responded to the source’s account in a statement to the Mirror, saying, “This absolutely reads like a briefing. It’s difficult to ignore the irony in this instance. When a source uses emotionally charged expressions like “gaslighting” and “manipulation,” it is not unintentional or neutral. That creates a narrative. Brooklyn and Nicola are both victims of something more sinister and deliberate, as evidenced by this. That PR decision is very specific.
The “hidden spin” is “victimhood with credibility.” They are trying to change the power dynamic by describing themselves as gaslit. The Beckhams are extremely well-known, wealthy, media-savvy, and historically very underhanded in their brief. The narrative shifts from familial disagreement to emotional harm when Brooklyn and Nicola are cast as being psychologically worn down. They are now “people protecting their mental health,” according to PR, moving from “difficult children” to “people protecting their mental health.”
She continued, “Asking them to be left alone while being informed that they are being manipulated is not contradictory in PR logic, even if it is in human logic.” We are justified in our silence, not “we are silent,” but rather that the message is. Why they aren’t engaging directly are the objectives of this kind of briefing. Without having to speak for themselves, it gives them moral support.
The word “gaslighting” is a particularly interesting choice. It is a very online, very therapy-language term that appeals to younger audiences. Gen Z and millennial readers who are familiar with narratives with boundaries, toxicity, and emotional control are the target audience. That suggests that the focus should be on integrating their personal brand with contemporary values, not just about family.
I don’t believe this is about furthering the conflict, as a motive. It involves controlling future interpretation by drawing a line in the sand. This framing will already be present if more stories emerge. Anything the Beckhams say or do next can be seen through the lens of “pressure” or “manipulation.” That is effective positioning.
Because this is emotional PR, not corporate PR, is what causes the confusion. It is slightly messy, protective, and reactive. It resembles a couple who are overwhelmed but also understand that silence without context lets other people define you, rather than a long-term master plan. In summary, today’s discussion is not about winning the public debate. It’s about keeping their story alive tomorrow.
Brooklyn Beckham’s representatives have previously contacted The Mirror for comment.
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Source: Mirror
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