India win sparks surge in sales for T20 World Cup

There has been a surge of tickets purchased for next summer’s Women’s T20 World Cup in England following India’s victory in the 50-over World Cup final earlier this month.

Overall sales for the tournament, which runs from 12 June to 5 July, have increased 171% compared to the previous week with a 265% upturn in India fixtures.

All of the best-selling fixtures were India group-stage matches, including a repeat of their World Cup final against South Africa at Old Trafford on 21 June and their meeting with Australia at Lord’s on 28 June.

Tournament director Beth Barrett-Wild said: “Demand for tickets to next year’s ICC Women’s T20 World Cup in England & Wales has been incredibly high from the outset, propelled by a stellar summer of women’s sport which culminated in a thrilling finish to the ICC Women’s Cricket World Cup in India earlier this month.

“We’re thrilled to see India Women’s incredible win prompting a significant spike in ticket sales for next summer’s tournament, underlining its truly global appeal, and demonstrating how women’s cricket is breaking firmly into the mainstream.”