Iconic London launches ‘game changing’ contour stick to rival likes of Rare Beauty

The pen- or stick-like design has become a sensation in the world of makeup products. Contour sticks are becoming increasingly popular for precise, user-friendly sculpting that resembles a drawing. Another beauty brand has joined the contour stick game, joining Rare Beauty, Victoria Beckham Beauty, and Fenty Beauty.

The Shape &amp, Shade Sculpting Stick, a design that mimics Iconic London’s blush stick, was just released. The fantastic thing is that it is affordable for this essential piece of makeup. Launching earlier this month, the Shape &amp, Shade stick is set to be an “ultimate game-changer” for “effortless, natural-looking definition”.

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It costs just under the same as Fenty Beauty and Rare Beauty, whose contour sticks cost around £25, while Victoria Beckham’s renowned sculpting pen costs £35.

With an innovative formula that blends from a creamy consistency to a powdery, flawless finish, the Iconic London Sculpting Stick is designed to deliver seamless contouring. It leaves behind a smooth, shadow-like definition perfect for minimal make-up looks when you don’t want harsh, noticeable lines.

This contour stick’s formula features skin-loving ingredients, including avocado oil to boost collagen production, African yellow wood bark extract to banish shine, and advanced elastomer for that silky, airbrushed finish. It doesn’t just contour—it nurtures your skin with every wear.

Iconic London has also strived for inclusivity. No matter which shade of contour sticks you choose, this new line of contour sticks will give you a subtle touch or a bold definition no matter what skin tone you have.

With a creamy texture that will melt straight into the skin and boasts effortless blending and buildability, this contour stick’s design allows precise, easy, and multi-use application, whether applying it straight to your base or transferring with a brush for a lighter touch.

One customer who already purchased this latest must-have from Iconic London was quick to praise this item, putting it in glowing praise: “I have been waiting for Iconic London to release something like this in stick form, and it did not disappoint. I ordered it Next Day delivery the day it arrived because I was so eager. It goes on so so nicely, lovely colour, blends amazingly and is super easy to use. I LOVE this! Will 100% be ordering many back ups”!

For the less expensive price of £23, you can purchase this new sculpting stick from Cult Beauty or Iconic London’s website.

Source: Mirror