I tried out some of the key pieces from the popular K-beauty brand, which just launched at Boots, because Korean beauty is currently a big hot topic.
K-beauty is not a new trend, but Korean skincare is becoming increasingly popular this year thanks to consumers who are fans of its “glass skin” glow. A number of renowned brands have recently branched into mainstream stores, including the brand Beauty of Joseon, which is now available from Boots, and has already proven to be a huge hit. This is also now easier than ever to purchase here in the UK.
I avoided my tried-and-true skincare regimen and turned to some of Beauty of Joseon’s bestsellers, the majority of which cost around the £15 mark, because I couldn’t believe how glowing they made my skin look. What I would re-purchase is listed below.
This cooling face tool is essential in hot weather, and it instantly depuffed my tired eyes.
Charlotte Tilbury releases the “glow in a stick” product known as “amazing for dry or mature skin.”
Beauty of Joseon is the ideal example of this because Korean skincare products are all about hydratation and glowing when applied in multiple light layers. I used the £15 Beauty of Joseon Revive Eye Serum: Ginseng + Retinal, which feels cooling and refreshing, and is recommended if you’re trying to combat puffiness and dark circles, but is likely to have had little to no impact on dryness and fine lines over the long run.
Next up was a product I’d never really used before, but which I feel made the biggest different to my skin: an essence. Glow Replenishing Rice Milk, £15.50, is designed to be patted into the skin. It’s an excellent way to get extra hydration and radiance into the skin without piling on heavy layers, and I saw a noticeable glow from this. Our shopping writer Grace is also a fan, saying how one person actually stopped her in the street to compliment her glowing skin after using this.
I also tried a few serums from the £23 Beauty of Joseon Hanbang Serum Discovery Kit, which, although all lovely and light, I don’t really believe have enough anti-ageing ingredients for my late-30s skin (perhaps better suited to younger skin) needs. I believe it would be great for oily to combination skin after using Dynasty Cream, a moisturiser that costs just £21. It is currently sold in the Love Island villa and has a gel-cream texture.
You should definitely check out Korean formula, which are typically high-factor but very light, and Beauty of Joseon’s are no exception if you normally dislike the feeling of greasy sunscreens on your face. In winter, I’d probably use Relief Sun: Rice + Probiotics SPF 50+, which is currently priced at £13.95, but Relief Sun Aqua-Fresh Rice + B5 SPF 50+, which feels like water and is best for oily skin.
I couldn’t believe how beautiful my skin looked after using this complete K-beauty regimen: it was glowing, fresh, and juicy. The Relief Sun Aqua-Fresh Rice + B5 SPF 50+ and the Glow Replenishing Rice Milk made the biggest difference, in my opinion. I’ll repurchase these, but I’d highly advise checking these out first if you’re thinking about trying the brand.
If I continued to follow this pattern, I would save a lot of money. The price of Austinus Bader The Face Mist, £76, Skin Rocks The Eye Cream, £65, Medik8 Liquid Peptides Advanced MP, £79, ALLSKIN|MED Barrier Defence Emulsion, £82, and Ultra Violette Future Fluid Superlight Mineral Skinscreen SPF50+, £38, which together totals a rather eye-watering £340. However, the total cost of these Beauty of Joseon products is about £80, which is a savings of about £260.
Source: Mirror
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