Holly Ramsay and Adam Peaty got married in a lavish ceremony at Bath Abbey on December 27, 2025, with a slew of celebrities attending the big day. But sadly, the Olympic swimmer’s family were not at the event after being ‘disinvited’ following a fall out
Influencer Holly Ramsay made the freebies count for her wedding to Adam Peaty, cashing in on one of the most talked-about ceremonies of the year. The daughter of Gordon and Tana Ramsay tied the knot with Olympic swimmer Adam Peaty, 32, at Bath Abbey on December 27, 2025, with his parents not present.
Now Adam is set to follow in his 25-year-old wife’s footsteps after signing up to her influencer management agency, Hypesight. And based on Holly’s recent promotions, the future could be lucrative. Prior to the wedding, the agency shared details of Holly’s various bridal campaigns. Her Instagram feed was heaving with high-end collaborations with the likes of Victoria’s Secret, Armani and Charlotte Tilbury.
On September 12, she showcased her wedding collaboration with Victoria’s Secret, featuring several underwear sets, pyjamas, silk dressing gown and luxury veil. The White Stripe Satin Short Pyjamas Set costs £65 on their website, while the Dream Angels Coconut White Lace Push Up Bra costs £50 alone. Meanwhile the Coconut White Satin Bridal Embellished Dressing Gown costs £59, showcasing the word ‘Bride’ on the back in diamantes.
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She also teamed up with premium makeup brand Charlotte Tilbury for her wedding month. Sharing their collaboration in December 3, it featured Holly showcasing some of their holiday gifts.
Their Pillow Talk Dreams Come True set that was featured in the video costs a whopping £320, complete with 14 full sized Pillow Talk products and a luxury vanity case. Holly also gifted her bridesmaids personalised Charlotte Tilbury Magic Cream pots engraved with their names. While it’s not clear if the pots were gifted, her collaboration with the beauty mogul has people speculating. The Magic Cream retails for £54 online.
In the month prior to her wedding, Holly managed to bag a luxury collaboration with designer Emporio Armani. She posed for a slew of snaps while on a padel court for their collaboration. Their EA7 collection features polo shirts, trainers, and skorts. Prices range from £100 to over £200 for some of the sneakers.
In the pictures, Holly was spotted sporting their Tennis Pro Mini Skirt, Tennis Pro Top and their Padel Sneakers. The entire outfit was worth around £400. There was also the deal with Vogue for a first-look at the wedding dress. The sum paid for that has not been disclosed. Nisrin Mazlumovic, Director of Campaign Operations at The Influencer Marketing Factory, says the pricing for collaborations can shift significantly when a big event like a wedding is involved.
She tells The Mirror: “When partnerships are tied to a major life event (such as a wedding) the pricing dynamic can shift. In these cases, brands aren’t just paying for reach; they’re buying into a storyline. Content that is organically integrated into a meaningful, culturally relevant moment often carries added value because it resonates more deeply with audiences and tends to perform better from an engagement and attention standpoint.”
She adds that while influencers with Holly’s following can typically expect mid-four to low-five figure fees per post, a wedding can add to that price. “While general benchmarks are widely used across the industry, individual collaboration pricing can vary substantially depending on the specific scope, deliverables, rights, and context of the partnership.”
Holly, who has 457,000 followers on Instagram and 312,000 on TikTok, could earn thousands of pounds for one single brand post. According to Nisrin, an influencer with between 100,000 to 500,000 followers can expect to be paid between £5,000 to £15,000 per post. While those with between 500,000 and one million followers can expect between £15,000 to £30,000 per post, according to Nisrin.
Fans were also speculating about another brand collaboration after Holly shared several images of her trip to luxury stationery brand Smythson, writing: “Designing our wedding stationery with @smythson was a dream come true. “From the engraved plate mark invites with gold bevelled edges to the dark green tissue lined envelopes, it all added the perfect touch to our weekend.”
The post was not marked up as an ad or a paid post so the nature of the collaboration is unknown. In the UK, if an influencer or celebrity is given a product for free in exchange for social media posts, it is vital that they disclose the content as an ad or at least make it clear it was gifted. Not doing so could land them in legal trouble.
But Holly’s pay day has raised eyebrows after her husband Adam Peaty’s family were banned from the wedding that they had been struggling to afford to attend in the first place. The astonishing family feud kicked off after news arose that Adam’s mum Caroline was not invited to Holly’s hen, where she was joined by her mum, Adam’s sister Bethany and Victoria Beckham at Soho Farmhouse.
The Olympic champion’s relatives told reporters they feel excluded from Adam’s new, high-profile social circle. Family members had expressed concern about the cost of attending the Christmas ceremony and reception at Kin House, an exclusive country estate near Bath where weekend weddings start from £32,750
One relative told the Daily Mail: “We were sent a save the date and it’s all these country houses. I’m on Universal Credit – I can’t afford that.” Only Adam’s sister Bethany was thought to have attended the event in December.
“Adam has been changed by money, fame and fortune,” the family source added. “He seems to have forgotten where he came from.” Adam’s mother Caroline Peaty, 60, who suffers from fibromyalgia, was devastated after being told she was no longer welcome at her son’s wedding. Sources claim Adam told her she would not see his five-year-old son George, or any future grandchildren, again following the dispute.
Adam had previously issued a statement following on from the fallout in December. In his message, the triple Olympic medallist revealed that he, Holly, and his sister Bethany were unable to reveal the complete story due to an “ongoing police investigation into serious matters that arose long before recent events.”
However, he did voice his distress at developments occurring at the time, stating: “It has been deeply hurtful and upsetting to read, especially given the false basis upon which we have been targeted. What makes it worse is that it has been encouraged by members of my family.”
Before Adam’s rise to stardom, Caroline is said to have made immense sacrifices to support his Olympic dream, including waking up before dawn to drive him to swimming sessions across the UK and even going into debt alongside her husband Mark to fund their son’s training.
The couple have starkly different upbringings, with Holly being born into her father’s fortune while Adam comes from a working class background – something his family claim he is trying to escape from.
Now, it appears Adam is following in his wife’s footsteps after joining her agency Hypesight who signs dozens of other influencers. In his description on the website, they referred to the wedding and said that Adam was stepping into a “new era” where his sports background meets a “quietly elevated sense of modernity”.
They also said Adam’s family was “central to his narrative”. The description read: “A devoted father to his son George, Adam keeps family central to his narrative, navigating the demands of elite sport alongside the realities of everyday life and fatherhood.
“Recently married to public figure and mental health advocate Holly Ramsay Peaty in a Christmas ceremony at Bath Abbey, he steps into a new era where sport, culture, and lifestyle intersect with a quietly elevated sense of modernity.”
READ MORE: Gordon Ramsay swears in on air row with daughter as This Morning forced to apologise
Source: Mirror
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