Sky Sports broadcaster Dan Bardell has been left infuriated after he became aware that footage of himself was being used in a promotional clip by Reform UK
A Sky Sports star has hit out at his inclusion in a mocking campaign video by Nigel Farage’s Reform.
The right-wing party uploaded a clip making light of the drama surrounding former Shadow Secretary of State, Robert Jenrick being sacked by Kemi Badenoch before defecting to Reform.
A video, shared on the Reform UK page on X (formerly Twitter), compiled clips from various sports deadline-day bulletins and made light of the “absolutely bonkers” and “unusual” day.
The video clip featured the likes of pundits Aidan Magee, Harry Redknapp, Chris Kamara and Dan Bardell. But Sky Sports’ Dan has since taken to social media himself to hit out at the clip and demanded that he be removed entirely.
“I don’t want to be associated with Nigel Farage, can I be removed please?” he said in view of his 50,700 followers. When one X user told Dan to “stick to football,” he replied: “I was, and then I’ve ended up on this video.” Many users were also quick to offer Dan advice.
One asked: “Can they use footage from @SkySports and presenters/contributors without prior consent?” “Did they pay you to use your image? If not,” said a second. While a third penned: “Well-done Dan. Unfair you were used without consent. It’s an implicit endorsement which you have not consented to. A side effect of being on the public domain.”
Another commented: “Reform. Where failed Tories go to keep on riding the gravy train.” While a fifth typed: “It’s not deadline day.” Farage and his team have not responded to the post from Dan.
On Thursday, Tory boss Badenoch accused Jenrick of plotting to inflict the maximum damage on her. Mrs Badenoch learned of the plot after documents were left lying around by a member of his team; it emerged earlier in the day.
Appearing alongside Mr Farage, treacherous Mr Jenrick whined that Britain was broken and the Tories had failed voters. There had been an awkward moment when his new boss announced his defection – but it took a long time for him to emerge.
Mr Jenrick repeatedly refused to personally apologise for his own record as he became the 24th ex-Tory MP to switch. Asked by The Mirror whether Reform members would accept a new MP who bragged about opening asylum hotels when he was a minister, Mr Farage said: “I’m getting people in who are apologetic, who are ashamed of what they’ve done in the past, recognised what went wrong and are determined to get it right.”
He admitted that on Thursday morning, before Mrs Badenoch released the startling accusation, he had only been 60% sure that the defection would actually go ahead. Labour branded Mr Jenrick a shameless chancer as he became the latest Conservative to defect to Mr Farage’s party.
It is an uneasy alliance after the duo has publicly traded blows. Mr Farage told supporters in August last year: “My advice to you would be to say this man is a fraud.
“This man is not to be trusted. And certainly his party aren’t either.” Mr Farage also previously shared a quote by Mr Jenrick bragging about opening asylum hotels. In 2022, while he was immigration minister, Mr Jenrick said: “More hotels have been coming online almost every month throughout the whole year. What I have done is procure even more.”
The Mirror has approached Reform UK and Sky Sports for comment.
Source: Mirror
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