Everton sell women’s team to parent company

Everton have sold their women’s team to the parent company which owns the club – a move that will improve their compliance with the Premier League’s profitability and sustainability rules (PSR).

The team has been purchased by Roundhouse Capital Holdings, which is owned and controlled by American businessman Dan Friedkin.

The Friedkin Group completed its takeover of Everton in December 2024.

The move allows the women’s team to act as a standalone entity and attract minority investment.

The men’s team, meanwhile, benefits from the sale being recorded as revenue in the club’s accounts, which positively impacts their PSR position.

Under PSR, clubs cannot exceed £105m losses over a three-year period. Everton were deducted points in 2021-22 and again in 2022-23 for breaching the rules.

Everton are the third Premier League club to sell their women’s team to navigate the Premier League’s financial rules.

Chelsea sold their women’s team to parent company BlueCo for nearly £200m in June 2024. Subsequently, the team attracted the attention of Reddit founder Alexis Ohanian, who purchased an 8-10% minority stake in May.

Aston Villa sold its women’s team to holding company V Sports in June.

Everton have transferred ownership of the women’s team to a separate part of the Friedkin Group empire, which is still under the broad control of Everton. It’s a sideways move.

It’s an investment opportunity. We’ve seen the fantastic success of the Lionesses. We’re seeing, especially in the United States, a huge interest in the women’s game.

Therefore, you can now sell part of the women’s team and keep control of the men’s. It’s setting up the business to perhaps be more profitable going forward.

It’s within the rules. We saw similar take place with Chelsea and Aston Villa. The women’s team at Everton has control of Goodison Park, so that would make it an attractive all-in proposition.

It is positive news because it means there is the opportunity for more money to come into the women’s team from a minority investor. There wasn’t enough attention given to the women’s team under the old ownership group.

If you get the surroundings right, if you get the pricing right, you can attract a new type of fanbase and a different demographic. You can go to sponsors and partners and say, “we are the women’s team, we are different from the men’s team, and you can benefit from that.”