Daniella Westbrook, the legend behind EastEnders, has announced that she will form her own management company, W1, in the first half of 2026. A number of famous people have already signed up to be represented by her.
Danniella Westbrook, a legend of EastEnders, is launching a new career as a celebrity agent. With a number of well-known faces already signed up, the soap star plans to start her own talent management company, W1, in early 2026.
Her dazzling roster boasts boxers, reality TV personalities and actors. Danniella, 51, revealed: “People are always asking me for advice about the industry, so this is a natural progression for me. I’ve been dying to do it for years. I’ve got a real passion for it. I’m 51 now and this is something that will take me into my older years.”
Danniella is going all out to support her clients, making sure to have enough support. She is aware of the difficulties the industry presents because she began her career at age 15 and went through numerous ups and downs.
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She stated to the Daily Star, “I don’t believe the people in this industry have access to enough assistance.” I’ve examined everything that was missing when I first started. The clients will have access to an accountant. Additionally, we have a dedicated therapist on call.
In addition, Danniella recently hinted at a return to reality television, setting her sights on I’m A Celebrity… Get Me Out Of Here! All Stars.
In a recent interview, she confessed her desire to participate in the next series of ITV All Stars. The actress shared: “I would love to go back in now that I’m in a different place and mindset. I was a bit of a diva, a bit of a princess, very spoilt when I went in there before.
“But I think it would be very different now that I’ve gone through everything.” I’ve lived in my car all my life; why can’t I do it once more?
It comes after Danniella shared the single condition that might lure her back to the EastEnders – and it’s quite a demand. Danniella, who initially arrived on Albert Square in 1990 as Sam Mitchell, has confessed she would only consider returning to Walford if her legendary character was given control of the Queen Vic.
Danniella said, “I’d only go back if they gave Sam Mitchell the Queen Vic,” in reference to a potential return. I would return if Sam had been made the next Peggy and put her behind the bar. I’m not interested, though, if they didn’t. The show needs some excellent matriarchs once more, but they don’t currently have many, don’t they?
“I am aware that Sharon’s portrayal as Tish [Letitia Dean] and Denise are on the cards. But yes, she continued, “I’d think it if Sam Mitchell were going to start over at The Queen Vic.”
The performer, who has portrayed Sam intermittently for over thirty years, reckons seizing control of the renowned boozer could restore some desperately needed edge to the BBC drama. “If Sam were running the Vic, she’d be a lot like Peggy, I think. But I think she’d have poker nights and all sorts going on,” she said.
The London-born actress last appeared on EastEnders in 2016 after appearing on the show numerous times between 2009 and 2010. When Danniella’s personal struggles impacted her work, producers cut short her previous performances.
She previously claimed that the show’s executives had witnessed her struggle with addiction and that it was a “blessing” despite the recasting of her character.
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Source: Mirror
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