Danny Jones ‘must speak out’ as he’s taking major risk after Maura Higgins kiss – expert

Danny Jones risks looking “calculated” as time goes on after fans flood his wife Georgia Horsley’s social media with words of support following the singer’s kiss with Maura Higgins.

The 38-year-old, who is married to Georgia, was spotted sharing a drunken kiss with his I’m A Celebrity co-star at Universal’s BRIT Awards afterparty earlier this week, sending shockwaves through the entertainment industry. The two appeared to get on as friends in the jungle, but it seems things have taken a romantic turn after they were spotted cosying up.

Maura, who was dating fellow reality TV star Pete Wicks up until recently, has also kept her silence since the kiss.

Now, a PR crisis expert has warned the singer needs to speak out sooner rather than later to avoid looking “calculated” to fans. Speaking to the Mirror, Edward Coram-James, CEO, of Go Up, warns: “Danny needs to speak sooner rather than later. Silence will only fuel the fire and make him look evasive – worse – calculated”.

He adds: “Under no circumstances should he use the dreaded notes app/Instagram apology – so overdone and formulaic at this point that it’s a tired cliché and also so easy to hide behind, especially with comments turned off.

” The authenticity needs to come across in a more meaningful way, perhaps through a well-thought-out, personal statement – possibly an interview or video where he speaks directly to the camera.

“On the flipside, Danny doesn’t need to over-explain or make it sound like he’s sorry but it’s someone else’s fault or he was under pressure. He’s an adult and his actions are on him. He doesn’t need to go on a long-winded apology tour. Acknowledge the hurt, own it, and then promise to do better moving forward. That’s the formula for him to start rebuilding. Short, simple, and sincere. Fans and sceptics alike can handle that”.

Danny’s wife, a former Miss England model, recently cancelled upcoming public appearances at the Baby Show with her Mum’s the Word podcast co-host Kelsey Parker – and an insider told The Mirror that she’s keen to shield the pair’s seven-year-old son Cooper from the fallout.

“Georgia is struggling at the moment. She isn’t just having to navigate the circumstances, but doing it publicly”, the source said. “She has been humiliated. People are quick to forget there is a child in the middle of this mess”.

Meanwhile, the couple are reportedly in crunch talks amid the drunken kiss and are “keen to move on” from the scandal. “This saga has been embarrassing and Danny had a lot of explaining to do”, a source claimed.

Rumours on social media have speculated that while Danny is still married to Georgia, the pair may have privately separated. While this hasn’t been confirmed, it’s likely the McFly singer will address the accusations in the coming days.

Danny was crowned King of the Jungle in the 2024 ITV show, with fans at the time commenting on the pair’s “chemistry”. Some are even claiming to have spotted the precise moment that Maura “fell in love with Danny”, after a video of her gazing at the singer while he serenaded the camp on guitar gained lots of attention and comments at the time it aired.

Source: Mirror