Craig David has now become the first British artist to appear on one of the ad campaigns for Just Eat, which includes Snoop Dogg, Katy Perry, Christina Aguilera, and Latto.
The latest celebrity ambassador for Just Eat has been announced this week. The delivery platform has revealed that singer-songwriter Craig David has become the first ever British artist to front one of its iconic ad campaigns.
As a part of the collaboration, Craig, 44, who has been described as a garage and R&, B legend, will play in a music-fueled campaign. He “reimagines” the jingle as a track called Every Neighbour Got Their Flava, which is said to be inspired by his early noughties songs, and he “put his own spin” on the well-known “Did Somebody Say” tune used by the brand.
It was a “nod” to his 2002 song What’s your Flava, which he and rapper Doc Brown wrote. The new track, which is allegedly a tribute to the “golden era of R&, B,” also demonstrates how Just Eat “serves different communities,” and taps into the nostalgic sound of the late 1990s and early 2000s.
It marks the first time that “homegrown talent has taken the mic” for Just Eat, with new ambassador Craig following in the footsteps of several international artists. Snoop Dogg, Katy Perry, Christina Aguilera and Latto have previously featured in ad campaigns for the delivery platform.
In a music video that celebrates the “rich diversity” of the UK and Ireland, Craig appears. It is said to highlight the “playful last-minute chaos of family life,” as well as the “ordinary moments” and spirit of community.
From thatched cottages to lighthouses, city flats to suburban semis, Craig travels through six homes in the video. A woman takes a relaxing bath surrounded by self-care treats and a couple with three children who are having a much-needed takeaway.
The campaign, which is set against the backdrop of burgeoning neighbourhoods, is intended to honor the “unique lens on local ordering habits” of customers brought to life by Just Eat. It is said to also celebrate the variety of goods on offer through the app.
Craig referred to leading the campaign as an “honor.” He stated that the new track had been “special” and that he had been “special” in adding his own spin on the Did Somebody Say jingle.
He continued, “It’s a real honor to be the first UK artist to lead this iconic campaign.” I’ve spent more than 20 years creating music, and I’ve seen just how diverse and active our communities are. Did Somebody Say celebrates everything from music to takeaways and corner shops, bringing us all together. I’m eager to hear the Just Eat track put a proper garage, R&, and B spin on it.
I at Just Eat, Managing Director UK&, and Claire Pointon, both expressed excitement. The first ever UK and Ireland edition of “Did Somebody Say…?” is “excited to launch,” according to Claire. with the legendary Craig David, a true icon whose music has for decades been the soundtrack of the country.
We worked together to create a campaign that reflects the personalities and flavors of our various neighborhoods and customers, allowing viewers to see themselves reflected in the ads. We at Just Eat are proud to deliver to doorsteps across the UK and Ireland, serving everyone in the country, from big cities to small towns.
Today, the release of Somebody Say 4.0. The new song has been teased as being just the opening track, and it also teased that more of Craig’s work with Just Eat will follow.
Source: Mirror
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