The Messi effect extends far beyond what happens on the pitch itself.
When Messi signed for Inter Miami two years ago, the club was only three years old and was currently owned by Sir David Beckham.
Because he knew they already had a project in place that would make Miami the beating heart of US football, he chose them over the Saudi Arabian offers for world records. He is still reportedly the highest-paid player in the MLS, but for a significantly lower salary than other players.
The Inter Miami model has allowed for the arrival of the best players, as well as forgetting relationships with the owners, the players, and ultimately the academy.
And when he retires, Messi will be able to co-own the franchise.
He would have joined Barcelona and played for nothing or, to make matters legal, for the minimum wage if Barcelona had been able to offer him anything even slightly comparable.
In the end, the much-anticipated talk of his return to Catalonia amounted to little more than politically expedient hot air in an effort to appease the masses despite conversations with then-manager Xavi about a role similar to the one we’re currently seeing at Inter Miami.
Barcelona did not provide any kind of contract or explanation for how to register him if he returned.
Miami has become the soccer capital of America since Messi’s arrival, according to their word.
Luis Suarez, Sergio Busquets, and Jordi Alba have all attracted a higher level player, giving the team greater focus, fans, victories chances, sales, and profits.
The current top-down attitude of the club’s under-17 team won the 2025 MLS NEXT Cup title in Nashville just days prior to the event.
Around 16, 000 youth athletes are currently being considered for a youth tournament. The interest in “football” is growing, a large portion of it being the result of Messi’s arrival.
Inter Miami’s influence extends beyond American borders, too.
The club currently sells more shirts than Juventus, and Messi’s shirts are featured in Vogue magazine.
Success results in greater success, with more sponsorship opportunities, sold-out corporate boxes, a waiting list, and numerous footballing legends contacting representatives about potential accession.
However, they are unable to accept any more substantial contracts under the MLS roster.
A winning team has been created by the Messi effect much sooner than expected. There is a footballing frenzy that ensures that wherever Messi plays, every stadium is packed. They have won two awards in a year and a half.
According to reports, MLS teams have generated more than $80 million (£58 million) in additional revenue when Inter Miami visits through dynamic ticket pricing.
When 62, 358 fans flocked to Soldier Field in Chicago in April, making their record for a football game, they attracted a record-setting crowd.
The largest home crowd in the history of the Columbus Crew and the largest non-NFL crowd in Huntington Bank Field stadium, was 60, 614 fans when Miami first played at the stadium.