Customers adore the nostalgia of Primark’s well-known footwear because of its retro-inspired design.
With its £7 jelly sandals, Primark is enticing shoppers by transporting them back to the 1990s. The retailer sells Fisherman Buckle Jelly Shoes in either clear or black. Shoppers can’t wait to try on the summer sandals because they come in sizes 3 to 8.
Although not everyone enjoys the trip down memory lane, the “cute” shoes became popular on TikTok. The sandals were referred to as the “best of the 90s” by one shopper who follows on TikTok as @monforeva.
Elsewhere, @laurenxai tried the shoes on for a viral video that received over 20,000 likes. She wrote: “Primark taking us back to the 80s/90s/early 2000s.” The shoes prompted a wave of nostalgia for viewers, reports Belfast Live.
A viewer shared a fashion throwback story and said, “I loved my jelly shoes, but the blisters were horrifying.” I can feel the blisters just watching,” the phrase repeated. “
Still traumatized, joked a third commenter. A customer responded, “Yes, I remember that,” while another said, “Trying to put these on your feet when it was hot and they would catch your skin.” “
After spending a night abroad wearing these, my little toe would be in recovery for about a week. Forget the blisters, this made me drop every second, a viewer wrote. “
“Primary school with a summer dress and frilly socks,” added another. A fan claimed that Jelly shoes made runners run while they were walking. The ogs were they. “
Some commentators were eager to re-enter the trend. Going to buy a pair, one of the fans said. “Can we actually bring these back, though,” a second asked. Another way to express “I want these with the heel.” “
It wasn’t all praise, though. Nooooo the pain, a commentator said. One more person said, “I feel like they only look good on young children,” and another said, “It’s a no for me.” “
Primark says: “These jelly shoes feature a classic fisherman design with adjustable buckle for the perfect custom fit.” The Fisherman Buckle Jelly Shoes are available to click and collect on Primark’s website. Primark shoppers can locate their nearest store here.
Similar styles from the retailer include £7 Jelly Ballerina Pumps. There are blue or clear colour options, and the product description suggests they “add some fun to your summer shoe edit”. Other options include £4.50 Jelly Flip Flops with pink or clear colour options and £7 Snaffle Jelly Toe Post Flip Flops with pink or black options.
Meanwhile, fans of ballet flats might like Primark’s £10 Square Toe Mary Jane Ballerinas, which have been compared to a £635 Gianvito Rossi style. Primark’s shoes are described as “Mary Jane style ballerina pumps with square toes.”
The designer’s shoes are described as “Carla is a flat ballerina style shoe with a round toe and rubber sole,” according to the description. The front Mary Jane strap is enhanced by the iconic Ribbon buckle, a brand-famous design.
