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Khloe Kardashian makes protein her business with new popcorn brand launch

By in Entertainment News, News

The latest celebrities to capitalize on the growing appetite for protein-rich foods, which is being fuelled by Instagram and TikTok creators, are A-lister Khloe Kardashian and her mother Kris Jenner.

Khloe Kardashian’s new food-focused venture has launched with its first product to market(Image: Khloud)

You may have noticed that protein has taken over grocery stores in recent years. Walk down any Tesco aisle and you will see labels claiming “high in protein” or containing a certain amount of grams protein on everything from yoghurt to milkshakes to ready-made sandwiches and pasta. Even Khloe Kardashian is looking to get into the Big Protein market.

Never ones to miss out on a money-making trend – especially one tied to health and fitness – the Kardashians are the latest celebrities to make protein their business. On April 22, the reality star and business owner Khloe Kardashian alongside her mom and manager Kris Jenner officially launched their new food company, Khloud.

Image of three different varieties of Khloud popcorn
Khloud popcorn will be available in three different flavours and be dusted with a protein-rich seasoning(Image: Khloud)

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TechCrunch reported that the duo were looking to raise at least USD$10million (which is £7.5million) for their new business venture back in December 2024. Since then, they have secured an oversubscribed investment of USD$12million (£9million). The Serena Williams-backed venture capitalist fund, Serena Ventures, is listed as one among multiple investors in Khloud.

The company’s launch brought its first product to market, protein-packed popcorn. The popcorn is allegedly made from whole-grain corn and coated in “Khloud Dust,” a milk protein and seasoning blend meant to contain seven grams of protein per serving.

White Cheddar, Olive Oil and Sea Salt, and Sweet and Salty Kettle Corn will be the three flavors of Khloud popcorn. Additionally, the company claims that the popcorn line is kosher, gluten-free, and free of seed oils.

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Kardashian told TechCrunch, popcorn is just the first of many other products to come from the food company. “We plan to expand into other snacking categories across the store, there’s so much room to reimagine everyday snacks.”

Khloe Kardashian marketing photo for Khloud, holding a grain of popcorn
Khloud popcorn is just the first product in what will be a line of ‘clean’ snack products from the brand(Image: Khloud)

The entire food line will focus on health-conscious snack choices. Khloud popcorn is set to launch on April 29, 2025 and will be available for purchase at Target at online via the official website. As reported by Global Brands, sources close to Khloud reveal that a UK debut is planned for 2026, subject to distribution partnerships.

This new venture from the Kardashians is their first foray into the snacking industry, though they have been promoting protein powders on their social media for years. But they are also not the first celebrities to get into the protein business. In 2020, Venus Williams launched her Happy Viking protein powder after proclaiming that plant-based superfoods transformed her health, while actress Kate Hudson has added a line of plant-based protein powders to her health food company InBloom.

Protein has long been a dietary must-have among muscle-builders and gym enthusiasts, with protein powder now a cliché cabinet staple. But when the pandemic sparked a greater focus on personal health and wellness, protein went mainstream. A national survey by Savanta for Ocado Retail found that of the 2,200 people surveyed nearly half of UK adults increased their protein intake in the past year, but that rose to two-thirds of all people aged 16 to 34.

According to Tesco, the shopping habits of the “Tiktok generation” have shifted to indicate an appetite for protein. In a September 2024 press release, the supermarket chain wrote: “Gen Z and its associated TikTok and Instagram social media influencers are creating a major craze for dairy products with extra protein added to them.”

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Beyond classic low-carb, protein-rich staples like cottage cheese, Tesco says Gen Z wanted protein in every dairy product they consumed in 2024. “Demand for yoghurts and other dairy food with added protein, such as puddings and drinks, has soared by a third (34%) at Tesco in a UK market now worth £204m annually,” Tesco shared.

In response, Tesco developed a unique “High in Protein” fixture in its dairy section designed for yoghurt-related goods. Additionally, the chain’s high protein line includes granola, pancakes, and pasta shells.

Lauren Goodger ‘desperate for baby’ with bad boy ex but ‘friends have one fear’

By in Entertainment News, News

According to a source, the TOWIE star is “prospering desperately” that she will have another child with Charles Drury in response to rumors that Lauren Goodger may have reconciled with him.

Lauren Goodger is said to be ‘desperately hoping’ for another baby(Image: Instagram/laurengoodger)

According to a source, the TOWIE star is also fervently hoping to have another child with him as the rumors about Lauren Goodger’s reunion with her ex-boyfriend Charles Drury grow.

Larose turns four in July, and their second daughter Lorena passed away tragically shortly after birth in 2022. Lauren and Charles already have a second daughter, Lorena.

Lauren’s relationship with Charles, 38, has arguably been a jaded one despite the agony of losing a child. The latter has previously been accused of assault and controlling behavior toward Lauren.

The former partners have been focusing on co-parenting their daughter for the past few years as Charles later refuted the allegations.

Lauren and Charles
Lauren and Charles are already parents to Larose, who turns four in July, and had a second daughter, Lorena, in 2022, who tragically passed away shortly after birth(Image: INSTAGRAM)

Our source claims that the reality star’s friends are concerned about where things might be because Charles and Lauren have recently spent more time together and have even been reported to have gone on a double date recently.

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They ended their relationship without a positive outcome, but Larose will undoubtedly continue to be a part of their lives. According to them, Lauren wants Larose to have a father figure because she knows she needs one.

Lauren believed they could be able to start a family once more when Charles remarried. She would love to have a second child because she loves being a mother so much and idolizes Larose. And because Charles is Larose’s and Lorena’s father, it makes sense for Lauren to have the child she so desperately desires.

However, there are many things going on in their relationship, particularly the terrible tragedy with Lorena, which is just unfathomably terrible. But the people who really care about her, and who don’t just always agree with her, don’t believe he’s the right choice for her, and especially not one she should partner with for another child.

Lauren and Charles first got engaged in 2020, and Larose was born a year later, with Lauren becoming pregnant once more just weeks after giving birth. Unfortunately, Lorena, Lauren and Charles’ second daughter, passed away shortly after giving birth because her neck’s umbilical cord was wrapped around her.

Lauren Goodger, Charles Drury, Junaid Ahmed and Joe Blackman
Lauren sparked speculation things were back on this month when she and Charles headed on a double date with TOWIE co-stars Junaid Ahmed and Joe Blackman(Image: laurengoodger/instagram)

At the time, Lauren announced the news on Instagram with a harrowing post, sharing, “She was the most beautiful healthy baby I’ve ever seen just like her sister… words can’t describe as a mother losing your baby that I carried for all these months perfectly and gave birth to for my angel to be taken from me.

“There was no pregnancy or labour complications and she was fine & healthy but I am not going into detail right now just know that there was nothing wrong with her or myself she was perfect I can’t understand it she is so so beautiful Larose twin so similar.. I am broken. I am back home from hospital Me & Charlie spent as much time with our baby girl Lorena and I haven’t said my goodbye yet…”

Charles was accused of assaulting Lauren on the day of their baby’s funeral just weeks after Lorena’s tragic death. Before the case was dropped in February 2024, Lauren withdrawn her complaints after Charles entered a not-guilty plea.

Despite their ostensibly bitter split, Lauren hasn’t stopped talking about getting back together with her ex, and there have been numerous rumors of reconciliation in recent months. Lauren stated that she would “never say never” to reuniting in 2023.

Lauren Goodger
In the past, Lauren hasn’t ruled out a reunion with Charles.

“I have no idea what the future holds.” He will always be my love. You have to comprehend what I’ve been through because of the trauma, so it’s difficult to let go of someone. Because it is so tightly woven into the events that occurred, it is very difficult. She said, “I want to get over it and heal, and I see him as a healer.”

Lauren claimed last year that she and Charles were dedicated to raising Larose together. However, she later acknowledged that the ride hasn’t been smooth, saying that while it hasn’t been easy, things are still going smoothly. Charles frequently spots Larose.

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Charles, who is currently living in Essex with her daughter and her TOWIE co-stars Junaid Ahmed and Joe Blackman, seems to have been spending more time with Lauren. Later, the former couple took part in a TikTok live stream, which added fuel to the speculation that they might be reconsidering.

Our source claims that Lauren’s closest and dearest worry that Charles might not be the right man for her as they get closer. They worry that because of everything that has happened, it becomes too complicated, and they are worried that he will not be good for her. They prefer that she move on and find someone who will make her happy and treat her the way she wants to be.

Chris Hughes introduces JoJo Siwa to his friends on pub date as they take next step

By in Entertainment News, News

JoJo Siwa, one of Chris Hughes’s close friends, and she met him at a pub reunion just days after “dumping” her partner.

Chris Hughes has introduced Celebrity Big Brother star JoJo Siwa to his nearest and dearest as they take the next step in their friendship. The former Love Island star, 32, enjoyed some quality catch up time with his group of friends on Sunday – and JoJo, 21 – was also there for the special reunion.

After forming an unbreakable bond in the iconic Celebrity Big Brother house, Chris and JoJo are now spending some time together before the Dance Moms star jets back to the US.

The pair were tagged in a photo on Instagram by one of Chris’ close friends as they were seen sitting side by side in a pub surrounded by all of Chris’ good friends. “Band back together,” he wrote alongside the snap.

JoJo beamed in the photo alongside Chris as she enjoyed some quality time with his loved ones. It comes after the unlikely pair enjoyed a tennis date on Sunday.

Chris and JoJo are now spending some time together before the Dance Moms star jets back to the US(Image: chrishughesofficial/Instagram)

A fan snapped a photo of JoJo and Chris at a tennis club together after JoJo told Celebrity Big Brother hots AJ Odudu and Will Best that they had planned the cute day out while still in the house.

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JoJo had her hair braided and wore a casual tee, while Chris had a tennis bag slung over his shoulder and showed off his biceps in a black vest. The pair made their way through the fancy club’s restaurant area while enjoying the sunny day out.

The person behind the camera wrote, “JoJo Siwa and Chris Hughes were at my club earlier, lol,” and one follower responded, “Girl were you making out or anything else you gotta tell us.”

Chris and JoJo became very close in the Celebrity Big Brother house
Chris and JoJo became very close in the Celebrity Big Brother house(Image: ITV)

Elsewhere, one commenter slammed: “How can she smile? She really does not care about the fact someone flew across the world to support her does she?” Another person reasoned: “She looks really happy, if they are together and happy then I’m happy for them.”

The pair’s fun weekend comes after JoJo’s split with ex-partner Kath Ebbs, after JoJo dumped them at the Celebrity Big Brother after party just hours after the show came to an end. Do you think JoJo and Chris would make a good couple? Vote in our poll HERE to have your say.

Kath, 27, flew over to London to join JoJo after she won third place on the ITV show, and opted to see her later in the day rather than being there to meet her as soon as she left the house. Things didn’t go to plan – while Kath wanted to talk through what she saw on screen, the Aussie podcaster said that JoJo ended things.

Kath said that JoJo dumped them at the after party
Kath said that JoJo dumped them at the after party(Image: kathebbs/Instagram)

After the event, the TV presenter posted a lengthy video to Instagram explaining in part that the story “went right through” and that he had to travel to the live show to support my partner during their time there, as all relationships do.

Continue reading the article.

“But before I could get back to the hotel, it is actually crazy, I went to the after party with my now ex – crazy thing to say – and I was dumped in the after party.”

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Manila denies China ‘dealt with’ Philippine mission to disputed reef

By in News, World News
A report from the Chinese Coast Guard claimed that China had “dealt with” a situation involving six Filipino employees, whom Beijing claimed had illegally landed on a small reef in the disputed South China Sea.

Despite receiving “warnings and dissuasion” from the Chinese side, according to Liu Dejun, a spokesman for the Chinese Coast Guard, who claimed in a statement on Sunday evening that six Filipino personnel had “illegally boarded” the Tiexian Reef, also known as Sandy Cay.

According to Liu, Chinese Coast Guard personnel “boarded the reef, investigated, and dealt with it in accordance with the law” afterward. The six Filipinos who were present at the time of the incident and their identities were neither provided in the statement.

According to Liu, “We urge the Philippines to stop its infringement immediately,” adding that it violated “China’s territorial sovereignty.”

Officials in Manila denied on Monday that China had taken control of Sandy Cay or that a Philippine mission to Sandy Cay, a reef over which sand has accumulated, was hampered by Chinese maritime forces in the area.

Thitu Island, also known as Pag-asa, is close to Sandy Cay, a member of the Spratly Islands, and the site of a Philippine military base.

According to Al Jazeera’s Barnaby Lo, “Philippine government officials categorically deny that China has seized Sandy Cay or has now permanently taken over Sandy Cay in the South China Sea,” the statement that was made available over the weekend in Chinese state media as an “outright lie” as part of Beijing’s disinformation strategy.

“The Philippine Coastguard and the Philippine Navy recently conducted a mission to Sandy Cay to prove this point, as recently as Sunday morning,” the Philippine Coastguard and navy said. According to Lo, “given the photos and videos of the Philippine flag being displayed on two of Sandy Cay’s three sand bars.”

Lo claimed that Philippine officials confirmed Chinese vessels were stationed close to the disputed reef during the mission on Sunday but that they had not yet verified that China had allegedly handled the Philippine mission.

The coastguard of China’s mainland had “implemented maritime control” over the Tiexian Reef in the middle of April, according to Chinese state media on Saturday. The Chinese coastguard landed on Sandy Cay to “exercise sovereignty and jurisdiction,” conduct an “inspection,” and “collect video evidence regarding the illegal activities of the Philippine side,” according to China’s state broadcaster CCTV.

A dark inflatable boat bobbed in the nearby water while five people, all dressed in black, were standing on an uninhabited reef. In a “vow of sovereignty,” according to CCTV, four coastguard officials posed with a national flag on the white surface of the reef in another shot.

There is no evidence that China is occupying the reef permanently, according to reports.

The Philippine and US militaries also announced on Monday that they would conduct three weeks of annual joint exercises called “Balikatan” or “shoulder to shoulder,” which will include a first-ever integrated air and missile defense simulation.

Beijing has accused Manila of collusion with nations outside the region and claimed that the maneuvers “undermine regional strategic stability.”

The coastguard’s unfurling of a Chinese flag on Sandy Cay was significant in terms of establishing claim to the reef and in advance of the annual US-Philippine military exercises, according to Al Jazeera’s Katrina Yu, who is from Beijing.

‘Liverpool still need new blood’ – where will Slot strengthen?

By in News, Sports News
Images courtesy of Getty
Phil McNulty
Chief football writer

Liverpool’s relative stroll towards a 20th title carries a heavy warning signal to the rivals who must now attempt to knock the Premier League crown off their heads next season.

The seamless transition of Arne Slot into Jurgen Klopp’s team, which many thought was impossible, was achieved without much significant improvement of the squad he had inherited.

This demonstrates both the clever strategy he employed to such successful effect and his inheritance from Klopp.

Liverpool signed Valencia’s Georgian goalkeeper Giorgi Mamardashvili in a deal worth up to £29m last summer in readiness for next season, while the only outfield player to arrive was Juventus winger Federico Chiesa in a £10m move, the Italian proving no more than a peripheral figure.

The platform is still there, but Liverpool will now be in full swing this summer, with their recruitment team well-versed in preparation for heavyweight reinforcements under sporting director Richard Hughes.

Add from a position of strength, as was the old saying at Liverpool, and you can’t get much stronger than the title of Premier League champion.

Unchallenged Alisson

Alisson Becker, a 32-year-old Brazilian goalkeeper, has a strong reputation as the world’s best. Barring something unforeseen, he will be first choice again next season, with Mamardashvili providing strong competition.

Robertson under threat?

Even Virgil van Dijk’s signing of a new contract may not prevent additions at centre-back, which raises questions in the defense, especially at full-back positions.

With rumors rife that Bournemouth’s left-back Milos Kerkez will succeed him, Trent Alexander-Arnold is expected to leave Real Madrid for Real Madrid on a free transfer, while Andrew Robertson is 31.

Former Liverpool and England midfielder Danny Murphy told BBC Sport: “Van Dijk is staying and will be the mainstay, so whether there is an addition depends on Arne Slot’s view on Joe]Gomez] and Jarell Quansah. Because they have only played a small number of minutes this year, I think he wants to add some more time.

Because Virgil will be 34, they will want to find someone who can play a lot of games. If Van Dijk gets injured there is no-one there with anywhere near his presence.

“I’ve heard there are rumors about Dean Huijsen at Bournemouth, a very young talent, but I’d like to see someone develop a little bit further down the line.”

You’ll want to think of Micky van de Ven at Spurs, Marc Guehi at Crystal Palace, and Jarrad Branthwaite at Everton, but the names that come to mind won’t be easy, maybe impossible, to get.

“They are used to the Premier League and all different. Van de Ven has a quick-paced pace, Guehi has physicality, even though he isn’t the biggest, real calmness, and leadership. Branthwaite is a real presence, even though she lacks athleticism.

” If you could guarantee Gomez would be fit you might not use up your budget there. I believe center-half will be looked at because of Van Dijk’s longevity at his age and Ibrahima Konate’s as well.

Liverpool’s top defensive choice is usually left-back, but Conor Bradley’s arrival, age 21, has created what appears to be the ideal right-back replacement for Alexander-Arnold.

Murphy said:” In an ideal world you might want to bring people in for both full-back positions, but if you are looking at a central defender and two full-backs, then you’re going to enter into the forward positions and maybe one extra in midfield, you won’t have the finance to cover all bases.

Bournemouth's Milos Kerkez is heavily tipped to join Liverpool this summerImages courtesy of Getty

Murphy adds: “Kerkez from Bournemouth is a really good option. He defends one-on-one, has good feet, and is quick. He is only 21 years old and has a lot of energy. It fits the criteria of Liverpool’s recruitment team measured by ability to progress and become more of an asset. That’s probably going to happen, in my opinion.

The left position would be my top priority if I had to choose full-back. This is not any slight on Andy Robertson, just in terms of strong competition and a future first choice.

Andy hasn’t been at his best in some challenging games where he’s made some mistakes, but I don’t believe he’s capable of doing so.

Gravenberch has resolved Slot’s major conundrum.

Liverpool’s top priority for the summer was finding a “# six,” but it was frustrated when Real Sociedad’s Spain Euro 2024 winner Martin Zubimendi rejected a £52 million offer.

Slot pulled off the masterstroke of using fellow Dutchman Ryan Gravenberch in the position to stunning effect.

Murphy thinks this is no longer a problem because it is so stunning.

Murphy said, “I believe there might be a change of tack on this.” If you’re going to go out and spend good money on a holding midfielder he’s going to want to play, and instead of Gravenberch. He has undoubtedly been the Premier League’s best midfielder this season in terms of holding midfield.

Don’t fix something if it’s not broken, you say. I’d be surprised to see him bring someone in there.

Is Darwin Nunez’s career over now?

Since joining Liverpool in a deal worth up to $85 million from Benfica, Darwin Nunez has spent three full seasons there, but he hasn’t shown that he can deliver the high marksman they need.

The 25-year-old has been pushed to the margins under Slot, who has also made public criticisms of his attitude.

The supporters of Liverpool have always admired Nunez, who works in the “Captain Chaos” style and effort, but it seems like his time is running out.

Murphy once said, “It’s time for a fresh start in attack.” I think Darwin has had a lot of chances. Slot obviously doesn’t like him if you just simplify what we’ve seen in terms of his contribution and minutes played.

Luis Diaz has occasionally been used as a winger before him as a striker, according to Slot. That tells you everything you need to know.

“It would surprise me if Darwin continued.” For him, I believe the writing is on the wall.

Will Lille striker Jonanthan David come on to Liverpool's radar if Darwin Nunez leaves?Images courtesy of Getty

According to Murphy, “I think Alexander Isak is probably unrealistic.” And I’m not sure I’d be in that conversation given the fees being discussed. I’m not talking about his quality, just that when you pay such a big part of your budget on one player you almost want a guarantee they will be fit.

“I’m surprised we haven’t heard a lot more about Jonathan David’s free agency at Lille. He appears to have Premier League qualities when you watch him play. He’s strong, quick, a decent finisher and a scoring record of one in two is exactly what you want. He is only 25 years old and has been doing that with Lille for four seasons.

And Mohammed Kudus, a West Ham United player, has another suggestion that is more pertinent.

What will the rivals of Liverpool do?

Manchester City’s collapse from the sky-high standards of four successive Premier League titles and Arsenal’s faltering challenge left the door open for Liverpool.

And Murphy anticipates a strong response from Liverpool’s closest rivals next season despite the daunting prospect of adding more power to a title-winning side.

He added, “This will have been a real jolt and the kick up the backside to the competitors,” adding that they probably didn’t expect Liverpool to do this with their squad.

” I suspect Mikel Arteta and Pep Guardiola would have been sitting there last summer thinking ‘ I’m glad Liverpool haven’t spent any money’.

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‘Pressley willing to leave Brentford for Hearts job’ – gossip

By in News, Sports News
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  1. The Courier

Steven Pressley, the former Heart of Midlothian captain, would be willing to step down as Brentford’s head of individual development to help his former club, which has fired head coach Neil Critchley, avoid relegation issues. (Daily Record)

Given his success with Scottish Premiership rivals St Mirren, Stephen Robinson would seem like a natural choice for the new Hearts head coach, but there are still other possible candidates. (The Scotsman)

The bookmakers’ favorite to replace Hearts’ head coach is Falkirk manager John McGlynn, ahead of Robbie Neilson, a former Tynecastle team boss, and former Oxford United boss Des Buckingham. (The Herald)

John McGlynn, former Hearts team boss, and Robbie Neilson, both of whom might be considered candidates for the Tynecastle job after using the same criteria that Jamestown Analytics might use to select a shortlist, are just two of the seven names on the shortlist. (Daily Record)

Marco Rose, who was fired as RB Leipzig’s head coach last month, has become the nailed-on favorite for the Rangers job in the eyes of bookmakers because of the close relationship the 48-year-old German had with Red Bull, who he worked for both at the Bundesliga club and Salzburg. (Daily Record)

If Ruud van Nistelrooy is replaced, Russell Martin will be Leicester City’s first choice, but the 39-year-old former Scotland defender has also been shortlisted by the Scottish Premiership club. (Sunday)

Nathaniel Nwosu, who won a Nigerian cap in November 2022 but currently plays for Tayport in the Midlands League, will join Aberdeen on trial this week after spending last week with St Johnstone, Stoke City, St Mirren, Dunfermline Athletic, and Dumbarton all keeping tabs on him. (The Herald)

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  • Scottish Premiership
  • Football