Georgina Tang, a determined mother, created a beauty empire at the age of 52 after distributing gentle products to her young children to combat the painful effects of chemotherapy.
Georgina Tang developed a concept that would alter the course of her family’s life while caring for her seriously ill child. Alessio, her 10-year-old son, was diagnosed with juvenile idiopathic arthritis (JIA), a painful autoimmune condition that affects the joints in 2013. He required chemotherapy to lessen his symptoms, but the side effects included hair loss and psoriasis, a persistent skin condition that causes red, itchy patches on the body.
When I put him in bed, kissed him good night, and discovered hair clumps on the pillow. Georgina, 62, describes her tears as “breakthrough.” “Seeing my own child go through that was heartbreaking.” He simply didn’t want to go to bed because of the chemotherapy because he was also very exhausted. Georgina figured out a way to assist him, though.
She had taken a free soap and bath bomb workshop in 2011 and had grown so impressed that she had taken more classes to learn about natural skin and hair products. Alessio was expelled from the dermatology department after making body butters and massage oils that were so effective they made his psoriasis disappear. She also made body butters and massage oils that were similar to those that she had created.
It gave rise to a vegan, cruelty-free beauty brand called YNNY, which has won numerous awards, is adored by celebrities, and generates six figures in revenue. Georgina claims that this was never the original plan. “My son was suffering, and I was just a mother who wanted to do anything.” Skin and hair loss from chemotherapy can be devastating. I just needed to try it because I now understood how to make the products. His skin appeared clear after one month of using my cream. He learned a lot from it.
We had tried a lot of different products, but this one worked like a miracle because it was so many. People began asking me what I was using after seeing his skin and how beautiful it looked, so I began sharing it with those receiving cancer treatments. Georgina began making body butters, face creams, toners, and oils for neighbors and friends, and even sold them at Alessio’s school fetes after seeing the effects of her products on Alessio’s hair and skin.
Then, at the age of 52, she decided to quit her well-paying job at a housing association and concentrate on YNNY. She says, “I knew I had to take a leap of faith.” When did I consider, “If not now, then when?” My side hustle would just continue to be a hobby forever, I knew if I didn’t. “
Georgina has taken a significant risk before, not for the first time. She joined her family in Enfield, North London, when she was 13 years old while searching for an education. She then left home at 15 years old, with only the money necessary to cover the cost of the bus fare to her job as a “mother’s help” live-in resident. When she was 20 years old, she juggled her work and A-level coursework in evening college, earning a place at Liverpool John Moores University to study psychology and sociology, as well as foundation and post-grad degrees in housing management.
In a Chinese restaurant where she worked in the evenings, Georgina and Andrea met and wed in 1994. She became a housing trust’s deputy chief executive at the age of 39, and one year later she learned she was pregnant. In 2003, a terrifying labor followed a challenging pregnancy.
We both had very difficult birth experiences, she says, because I was carrying him while I was in a critical condition. He stopped breathing and I became paralyzed as a result of his C-section delivery, which caused a significant blood loss. He was diagnosed with severe generalized seizures, but it failed to explain why he continued to stop breathing. One of the consultants claimed that because he couldn’t identify his complex symptoms, he wouldn’t be able to live past the age of one. His endocrinologist prescribed him with the term “undiagnosed syndrome.” He had to be nursing around the clock because he suddenly stopped breathing. “
The most dangerous seizures occurred while he was sleeping, out of five different types. No one could explain how he developed additional health symptoms as he grew. Because it is unique to him, his consultant chose to refer to it as “Alessio syndrome.” Georgina’s beauty salon is motivated by her desire to care for her 22-year-old son because of his complex needs.
For years, I worked 18 to 20 hours per day on average seven days a week. Alessio’s success was aided by my teaching him during the weekends and after work. Alessio would receive his last breath if I could give him it so he could live. He thrives and accomplishes the impossible by giving him the highest priority and giving my life to him, as well as reading, speaking, and most of all, enjoying life to the fullest. “
She runs YNNY HQ today with three employees and sells more than 50 items, including the handmade Elixir anti-ageing serum near her Liverpool home. Georgina won three awards at the 2025 National Beauty Awards for Best Hair, Best Skincare, and Best Beauty Entrepreneur. Additionally, she received awards for Best Wellness Business, Best Beauty Product, and CEO of the Year.
