Vogue Williams and our head of beauty catch up to discuss all things fake tan.
Vogue Williams is the only woman who is particularly knowledgeable about fake tans. The mother-of-three launched Bare By Vogue in 2019 with the aim of creating a sunless tanning brand. In Vogue’s now expanding tanning collection, a must-have is available to those who initially didn’t want to switch to faux bronzing, largely because of her understanding of what consumers really want: a natural-looking glow that doesn’t feel sticky, smell, transfer, or stain sheets.
When I caught up with her, Vogue was full of helpful hints, tips, and honest accounts of her tanning life, which is ideal for someone like me who frequently appears to be in the middle of a fake tan disaster. And as it turns out, she herself has experienced similar circumstances. She had the idea for her entire business after a disastrous bronzing incident (more on this later). She tells me, “I wanted to make a tan that would fade naturally, so when you put it on, it would appear as though you had taken a two-week vacation, and that was really moisturizing on your skin.”
One of my biggest complaints with fake tans is that she’s also surprisingly straightforward about avoiding orange streaks on her pillowcase. She blatantly says, “Use the tanning water.” It resembles magic, they say. It persists without a trace and continues to grow throughout the day. I could put on a white top right away and it wouldn’t even come off. Therefore, it won’t undoubtedly go on your sheets. I know everything I need to know about her Bare by Vogue Clear Tan Water page on Boots, with repeat customers supporting the claims that the sheets are preserved.
READ MORE: A beauty editor explains why Elf purchasing Rhode benefits the UK economy.
Meghan Markle’s favorite £26 collagen cream is entering the Love Island villa.
Timing, it turns out, is everything when tanning. particularly during the summer. Vogue explains the science behind glow-enhancing science, despite the fact that many of us have been hesitant to apply tan at night in hot, sticky weather. I actually favor putting it on first thing in the morning. I usually get up early, and I can put it on in four or five hours so that I can get on with my day. The tan will be finished when it is too hot. You’ll be ready.
After I ask her how she feels about contouring and applying mousse to freckles, she mentions how she’s also dabbled in the trend of using fake tans for subtle enhancements. She says, “You’ve just made me think of the freckles.” “I used to do them constantly, but I’d forgotten about it for some reason.” Her method involves smearing the cap with a tiny paintbrush and applying tanning mist. “I just dab on tiny freckles with tiny bits of that.”
She uses her Bare by Vogue Face Serum, £26, as a base, before splurging on a deeper shade to give it some dimension for contouring. “Contrast with a dark if you’re using a medium-to-dark overall. Use an ultra-dark contour if you’re using a dark one. To blend it in, I’d probably use our tanning brush.
She goes all-in when it comes to planning for a big event or wedding. She says, “I’ll even apply some tan removal gel and remove everything.” It really helps to remove any color that has left over when I put it in my bath, which is a good thing. Then I’ll apply my tan to my body using my glove, shave my legs, and do everything. I’m then ready to go.
Vogue acknowledges that her own wedding tan predated the launch of her brand despite her expert routine now. “Vogue did it before Bale,” she said. What would have been my outfit? I’m not sure, to be honest. I can’t even recall the names of any additional fake tans. Ever the devoted founder of Vogue?
The moment when everything changed is what she does recalls. Unfortunately, Vogue, a brand she once adored, suddenly left her skin dry and flaky, a tale that is well-known to many a fan of tanning beds. It was probably my favorite tan at the time, but it really dried up my skin and caused me to become scaly. like skin that is lizard-like. And it was so difficult to get it off.
The very opposite of that was offered by Vogue’s Bare. a tan that is unflinchingly glow-free. She claims, “I’m really obsessed with safe tanning.” Simply put, I want people to love their skin. The gorgeous holiday glow can still be enjoyed without causing any harm.
