Families all over the country, including some famous celebs, are enthralled by Kirsten Boisvert’s genius tech twist on Elf and the Shelf tradition.
An exhausted Essex mum-of-four has created a genius way for families to ‘catch Elves’ as their Elves on the Shelves cause chaos during the night – and thousands of families across the country are already captivated by it.
Fans of the festive tech include famous faces such as former TOWIE regular Ferne McCann, singer Meghan Trainor. EastEnders star Jacqueline Jossa and sisters Sam and Billie Faiers, who have already given the genius Christmas hack their full backing.
For Kirsten Boisvert from Essex, December had turned into a full-time job, moving elves, setting scenes, staying up late than Santa himself, and trying to keep the sparkle alive for her children, as is often the case for sluggish parents.
When she came up with a plan that would prevent her and her husband from performing magic every night, it all changed. Leo, his son, asked the question, “Mum, can we catch the elf on camera tonight.
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Kirsten and her best friend decided to try it out rather than toss it as impossible. Elf Watch is a playful piece of festive tech that lets families watch elves getting into trouble in real time, in real-world situations, in their own homes, after months of late nights, laughter, and trial-and-error.
Already a viral sensation before it officially launched on 1 December, with over 320,000 families on the waiting list, Kirsten tells the Mirror, “Elf Watch was born from wanting to give our kids that ‘wow’ moment – the kind of magic you can’t fake. We didn’t build an app, we built a memory-maker.”
She continues, “I am a mother of four, and I am aware that December can be so chaotic.” Without the pressure of having to follow the rules of Elf Watch, parents could still create magic. The one-time technology makes the season more enjoyable rather than harder.
And Kirsten thinks there’s a reason why parents all over the world are so sensitive to it.
The rogue elves can be seen making all kinds of mischief, from sneaking through the kitchen to raiding the biscuit tin, getting tangled in wrapping paper, and even swinging from lampshades.
According to Kirsty, “parents are too exhausted to recreate everything their elves imagine doing,” but they’ll essentially do it.
Elf Watch resonates because it appeals to children’s belief in magic, which is timeless. It’s pure joy when parents observe their child’s face while watching that “Covershot footage.” That is what people are expressing.
““We didn’t want to replace the elf tradition, we wanted to add an extra sprinkle of magic to it. Our goal is really simple: bring families closer through shared magic. If Elf Watch becomes part of people’s Christmas traditions for years to come, that would mean the world to us.”
Kirsty asserts that the best part is that it won’t break the bank because it costs less than £20 per month to subscribe to a full month.
Kirsty continues, “Keeping Christmas magical for four children is exhausting, but this also restored the magic for me.” I wanted parents to be excited to wake up with their kids and watch what the elves did on video without feeling pressured or overwhelmed.
For more info, see https://elf.watch.
