Lilly Ghalichi, a reality star, was shocked when Michelle Obama reached out to her personally and helped her build her beauty empire and make her products popular.
Her lashes are worn by everyone from pop superstars Taylor Swift, Beyonce and Adele to America’s former First Lady Michelle Obama. But Lilly Ghalichi, 42, who started the luxury lash brand Lilly Lashes with her sister 16 years ago, is relatively unknown this side of the pond.
The mother-of-two first appeared in the media in 2012 while participating in Bravo’s Shahs of Sunset for two seasons. Before making the decision to leave the limelight and concentrate on her beauty brand, Lilly spent two seasons on the reality TV show.
Celebrating her lashes arriving on the British high street following a huge deal with beauty giant Superdrug, she said: “We are the Hollywood lash. Everyone from Kim Kardashian, Kylie Jenner, Jennifer Lopez and Beyonce wear our lashes.
“Any girl that is known for glam and beauty, trusts and wears Lily Lashes. And for us that it the best award! If you’re trusted on Hollywood’s most famous faces at their most important times, whether it’s the Met Gala or a concert tour.
“Taylor Swift requested so many lashes, she wore them on every single concert of her ERAs tour. Beyonce did the same! Taylor did the same for her Vegas residency. Adele wears our lashes. Adele’s make-up artists reached out to us and said Adele will only wear your lashes.”
However, Lilly was left speechless after receiving a direct message from Michelle Obama. Can you believe Michelle reached out to us, she asked? We were unable to believe it.
After trying to achieve the glamorous appearance she wanted, Lilly unintentionally launched her lash brand. She wrote a blog post, wrote 300 lashes, and the rest is history. No false lashes, according to her, were what I needed. To achieve the glamorous look I wanted, I would be putting three pairs of them on top of one another.
Everyone else did it, not just me, but everyone else did it. It took a lot of time, not just because you had to buy three pairs of lashes. Right there must be another option, I thought.
“I put up a blog post, there wasn’t even Instagram back then, and I said ‘Hey if anyone wants these lashes, I’ve made these lashes’. I then went and made a sandwich with my sister and when I came back I had hundreds of emails.
I looked at my sister, which made me smile because there were so many other women out there who wanted more from their lashes. I said to my sister, “I’m going to start a lash line, I’m going to give everyone else glamorous lashes,” and I said, “I’m going to start a lash line.”
Lilly balances raising her three-year-old son Kashton and daughter Alara, who is seven years old, with her beauty business. Last week, her range was introduced in nationwide Superdrug locations.
She continued, “We are so excited to be opening our doors to the UK with Superdrug because we have such a sizable UK clientele. It feels so wonderful to finally be able to give our lashes to glamorous beauties over here.” Everything you need is on our kits because some of our amazing styles come with glue and are available in a variety of colors. Superdrug now sells Lilly Lashes.
Source: Mirror
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