Building a female empire with Jake Paul, Netflix & Taylor-Serrano

Former undisputed super-middleweight champion Savannah Marshall had not fought for two years, and Chantelle Cameron was unsure whether a new promotional deal with Queensberry would actually deliver the Katie Taylor trilogy.

There appeared little room for the best in the women’s code when three of Britain’s top talents were at a crossroads in their careers and Saudi Arabia took big-time boxing to the desert.

Many of the best all-British fights were stacked undercards in Saudi Arabia, which also put pressure on the UK boxing scene.

With the exception of a few standout events like Lauren Price’s welterweight showdown with British rival Natasha Jonas in March, the women’s code continued to grow.

After years of constant improvement, Cameron claims that “everyone had given up on women’s boxing.”

All three women shook hands with Jake Paul, a man who they were considering their futures.

The first Catford’s Scotney messaged the American YouTuber-turned-boxer on Instagram was sent to Catford’s Scotney.

The 27-year-old is a member of the podcast 5 Live Boxing with Steve Bunce, and she says, “I just thought, “A shy kid gets no sweets and I was a fat kid.”

“Within three hours, I hung up Jake.”

Before Ramla Ali and fellow super-bantamweight Scotney were announced, alycia Baumgardner, the undisputed super-weight champion, was the first unexpected signing for the Jake Paul co-founded Most Valuable Promotions (MVP). Cameron was courted by MVP once, but not this time.

In the weeks that followed, the company began looking for more stars, including world champions Cherneka Johnson and Dina Thorslund as well as Marshall, Cameron, Holly Holm, and other stars.

Soon after signing, Scotney was traveling for the first time to meet the MVP team in person while sipping filtered water in a luxurious vehicle. She had assumed that the airport would require a taxi reservation.

She spent the day playing for the New York Knicks with Irish legend Taylor while the next she was practicing pads with Amanda Serrano during an exclusive press conference for Taylor v. Serrano 3.

Money and exposure were key factors in enticering fighters to join MVP. Last November, Taylor and Serrano reportedly made more than £4 million each in their light-welterweight rematch, with an estimated 50m people watching the match.

Nakisa is very transparent, which is unusual from a promoter, says Scotney.

Ellie, “Not all of them are like this,” he said.

For Bidarian, the pitch was straightforward: look at what Puerto Rican Serrano did when he went from being only a few thousand dollars per fight to becoming a millionaire in a single night.

He claims that when something is hot, we put our weight behind it. We’re not fair-weather friends.

They want people to participate in big fights, says Scotney. Give you the opportunity to fight for your money.

Cameron of Northampton believes that women’s boxing has been lagging in the UK for the past year.

“Fights weren’t occurring,” he declared. The 34-year-old, who previously signed to powerhouse promoters Matchroom and Queensberry, says, “Jake Paul’s come along and signed up all the top girls and the fights are there to be made again.”

Bidarian claims that MVP’s ultimate goal is to combine boxing’s fastest-growing industry with one promotional hub.

Bidarian has been incredibly helpful in Paul’s own career.

The 28-year-old’s ascent has been carefully managed, not more so than his most recent victory over former world champion Julio Cesar Chavez Jr., who is rapidly declining.

No project or venue is too big for them, despite MVP’s astute matchmaking. However, Serrano and Taylor continue to demonstrate that rivalry is what makes them strong.

For the new signings of MVP, there are many options. Some of them, like Scotney v. Johnson 2, or Serrano v. Baumgardner, will have their own volition. Others will be put to the test of their abilities.

Each woman pursues without joy in an effort to retaliate against her former foes, such as Taylor and Claressa Shields.

Hartlepool’s Marshall says, “I want Shields, that’s no secret.

“Absolutely the winner of [Green] should fight Claressa next,” argues Bidarian. Claressa and I have confidence that we can create that type of event.

He also acknowledges that Serrano’s chances of remaining in the light-welterweight division would be slim if she defeated Taylor and won the titles that Cameron and the 39-year-old Irishwoman won.

If Taylor wins, Bidarian says, “We will work with her to make the trilogy with Cameron and try to make it happen at Croke Park.”

The MVP faces a challenge. Marshall has repeatedly ruled out a rematch, and Shields is now a heavyweight champion. With Cameron posing as one of her most physically demanding contests, Taylor might even retire this year.

However, two years after their first encounter, MVP brilliantly rekindled Taylor’s Serrano rivalry and delivered a significant benefit for her.

Where would these British women’s fights be staged, which is a big question?

According to Bidarian, “the UK is unwaveringly the best boxing market in the world,” pound for pound.