A supermarket expert has identified the best times to find discounts at major retailers like Asda, Tesco, and Sainsbury’s.
Numerous households begin to be under financial strain in the weeks following Christmas. Shopping is paying more attention to their weekly food bills as a result of the ongoing cost-of-living crisis.
While numerous supermarkets, such as Sainsbury’s and Tesco, offer loyalty programmes that reward points and discounts on specific products, this often falls short. One way shoppers can cut costs on supermarket goods is by hunting for yellow sticker reductions.
However, spotting yellow sticker bargains can be tricky, particularly if you’re not a frequent supermarket shopper. Richard Price, grocery specialist at Britsuperstore, has extensive experience analysing supermarket pricing and is a leading authority on securing the best value in your weekly shopping.
He has offered his professional guidance to shoppers seeking to capitalise on reductions throughout the day and strategically time their shopping trips to optimise savings, reports the Express.
He said: “January can be a tough month financially, especially after the excesses of Christmas and the long wait for the next payday. That’s why yellow sticker deals are such a game-changer. Most major supermarkets, including Morrisons, Aldi, and Asda, follow a two-round reduction strategy, with the first wave of discounts typically occurring in the morning, and the second – and often larger – reduction happening in the evening or just before closing.
These reductions vary from store to store, but they can be as much as 10% to 25% in the morning or as much as 90% in the evening, especially for perishable items that are nearing the expiration date.
“Supermarkets offer these discounts in two stages because they don’t want to lose customers on high-demand goods right away, but they also need to clear up excess stock before it goes bad,” said the spokesperson. For instance, 90% of all evening discounts are available on prepared meals, baked goods, fresh meat, and dairy products, preventing food waste while saving money.
The grocery expert has identified the best times to find bargains in the top British supermarkets, including:
When are the best times to shop in UK supermarkets for discounts on yellow stickers?
Morrisons
Early in the evening (approximately 5 p.m.) for up to 90% off, with some products also being marked down in the morning.
Products to check for: Ready meals, fresh meat, dairy, pies, and fruits and vegetables are frequently reduced by 90% or more. Products that are close to their use-by dates, like meat and fresh bread, are typically subject to the final reductions.
Tips:
- Ask store staff about reduction times; they’re frequently more than happy to assist because reducing waste is a part of their policy.
- Fruit and vegetables are frequently the places to find the biggest discounts, so keep an eye on them.
- To avoid food waste, bulk purchasing may seem appealing, but it’s best to only buy items that can be used or stored.
Aldi
Twice daily, once in the morning and once in the evening, are prime times for bargains.
Watch out for products on their last day of shelf life: Bread, meat, fruits, and vegetables typically receive up to 75% off.
Tips:
- When non-perishable items like cereals and tinned food are reduced by 30% because of packaging damage, stock up on them.
- Check products frequently for signs of spoilage or over-ripeness, especially in fresh produce sections.
Asda
Twice daily, once in the morning and once in the evening, are prime times for bargains.
Watch out for items like fresh fruits and vegetables, which are frequently discounted to as little as 10p, especially at morning markdowns.
Tips:
- Arrive as early as possible because Asda stores that start at 6 or 7 am offer fresh produce for less money.
- Check the reduced shelf frequently as discounts change.
Co-op
Special occasions for bargains: Different times are available because of stock availability and use-by dates.
Items to watch out for: The Co-op typically marks down a number of items, though timing is difficult to predict.
Tips:
- Talk to the store staff to find out when discounts are typically available.
- Keep an eye out for hidden gems in the markdown sections.
Lidl
Early in the morning and several hours before closing, prime times for bargains.
Items to watch out for: Offers on fresh produce, baked goods, and prepared meals typically get lower by up to 90% as the offer gets closer to closing.
Tips:
- For frequently updated information on in-store promotions and discounts, download the Lidl Plus app.
- Be prepared to act quickly, especially when things are busy, because items frequently sell out in a hurry.
Spencer Marks &
Typically close to closing time for bargains.
Items to watch out for: Regular discounts on prepared meals, baked goods, and dine-in-for-two offers.
Tips:
- Look out for additional savings-boosting bundle deals.
- To receive additional discounts, sign up for their loyalty program.
Sainsbury’s
Time for great deals: Times change, but you should always be on the lookout for those yellow labels.
Watch out for large meatballs, fruit, and prepared meals. Additionally, Sainsbury’s regularly offers savings of up to 50% to members of loyalty cards.
Tips:
- Keep an eye out for weekly promotions. A great way to get personalized discounts is to register for Nectar prices.
- Check bread and meat as they frequently fall short of the sell-by date.
Tesco
The day’s best time to find deals on fresh foods is typically marked down throughout the day.
Watch out for items like ready-to-eat meals, fresh salads, and meats that Tesco has designated as “reduced in price, just as nice” sections.
Tips:
- The best discounts on items close to their use-by dates can be found at Tesco’s “markdown section.”
- Check for additional promotions, such as purchases of multiple items.
Source: Mirror
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