Aldi seems to think now is the time for shoppers to start buying
Aldi customers may need to do a double-take if they pop in any time soon. The shelves are now stocked with Easter eggs, various much-loved snacks, and a special 20p-per-item offer – despite it still being January.
The supermarket’s launch came 78 days before Easter Sunday, which this year falls on April 5. Chocolate Mini Eggs at just £1.15, Specially Selected Luxury Fruited Hot Cross Buns at £1.49 for four, and 150g packs of Dairyfine Filled Mini Eggs at £2.49 are among the numerous products on offer. However, one of its cheapest deals involves its Village Bakery Fruited Hot Cross Buns.
While these soft and ‘lightly spiced’ snacks are priced at £1.19 for a six-pack, the cost works out at 20p per bun. Alongside this, the supermarket described: “Aldi is also bringing back its popular Chocolate Mini Eggs. The Choceur Mini Chocolate Eggs (£1.15, 74g) return in three crowd-pleasing flavours: zesty Orange, cool Mint, and the NEW velvety Caramel.
“Each bite-sized treat features a crisp candy shell and smooth chocolate centre. The much-loved Dairyfine Filled Mini Eggs (£2.49, 150g) are also back. Nutoka combines a milk chocolate shell with a smooth, hazelnut-flavoured filling, while Jaffa pairs dark chocolate with a zesty, orange-infused centre for a bold, citrusy twist.”
For an extra ‘touch of luxury’, shoppers can also bag Aldi’s Moser Roth Luxury Filled Eggs, costing £2.79 for a 150g pack. Featuring a ‘smooth chocolate shell’, these eggs are filled with either Milk Truffle, Milk Hazelnut, or Crispy Hazelnut.
Aldi’s Specially Selected Luxury and Village Bakery Fruited Hot Cross Buns, along with its Dairyfine and Moser Roth Chocolate Mini Eggs, are now available in stores nationwide. A full Easter range will be landing in stores over the coming weeks.
The supermarket’s early Easter launch also comes less than a month after Norwich’s Poundland shelves were notably packed with Easter eggs and bunnies, even though Christmas had not yet passed. Mini Eggs, Creme Eggs and Maltesters Bunnies were among the numerous products on offer, all stocked alongside Christmas crackers and decorations.
While some might argue that it’s never too early to indulge in Easter snacks, other shoppers felt the move was far too premature. At the time, several customers voiced their disapproval about this, including Simon Dade, 69, who told the Mirror: “It’s way too early, it’s like selling Christmas trees in spring. I don’t celebrate Easter and I know it’s important to some people, but I don’t understand why they have to be on shelves now.”
Sue Rose, 71, echoed this sentiment, stating: “I think it’s ridiculous and spoils it for children, especially because it makes it less special if they are available this soon. I mean, Christmas hasn’t even gone yet, and it ruins the magic. It isn’t like it used to be in the city this time of year and shops doing things like this to get money is part of the problem.”
When probed about the premature appearance of Easter eggs, a representative for Poundland said in December: “Some stores have started to give a sneak peek into what’s coming in 2026, but they are also still stocked full of Christmas goodies too.
“To be honest, it’s never too early for a Creme Egg.”
Source: Mirror
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