As he moves further into the influencing world, Olympic swimmer Adam Peaty has insisted that family will be ‘central to his narrative’ – despite the fact he didn’t invite any of them to his wedding
Newly married Adam Peaty has signed up to an influencer agency alongside wife Holly Ramsay, as he looks set to enter a “new era” in his career.
The Olympic swimmer, who rose from working class roots to become a self-made millionaire, is now firmly mingling in celeb circles, as evidenced at his star-studded wedding. His famous in-laws Gordon and Tana Ramsay were seated in the pews at Bath Abbey on November 27, as the all important vows were exchanged, while family friends included the likes of David and Victoria Beckham.
Notably, Adam’s sister Bethany and his five year old son George were the only Peaty members in attendance at the lavish do, with heartbroken mum Caroline having been uninvited in the dramatic weeks that led up to the big day. Caroline, 60, who was left distraught after being left out of Holly’s Soho Farmhouse hen do, supported her talented son from his earliest sessions in the pool, braving early mornings and even going into debt to encourage him all the way to the very top of his profession.
Now, firmly established, Adam, 31, is moving onto the next chapter in his career, and it’s thought he could bank millions from his prestigious family connections and the globally-known Ramsay name.
READ MORE: Adam Peaty ‘facing huge risk’ as he joins Holly Ramsay’s influencer agency
By joining Holly’s management company Hypesight, Adam is moving beyond the world of sports into quite a different arena, which could prove lucrative. According to the Hypesight website, Adam is now stepping into a “new era” where his sports background meets a “quietly elevated sense of modernity”. The site also specifies that Adam ‘keeps family central to his narrative’, despite the unseemly feud with his own relatives.
Speaking previously with the Mirror, PR expert Mayah Riaz, said that despite having gone ‘no contact’ with his parents, Adam should still be able to turn family ties into a money spinner. “The risk, of course, is perception. Family narratives sell because they feel authentic and the public can relate to them, so stepping away from that can look cold if it is not handled carefully. But the public is far more forgiving when the story is framed as growth rather than rejection. If Adam communicates gratitude and continuity, this becomes a smart evolution, not a betrayal.”
She continued: “Joining Holly Ramsay’s agency is interesting because it blends credibility with commercial savvy. The Ramsay name opens doors, but it also comes with scrutiny. Adam has to be careful not to look like he has swapped sporting excellence for celebrity by association. The golden rule here is simple. His achievements must always come first, the influencing should feel like a by product, not the main event.”
This focus on family is arguably at odds with reports that Adam uninvited his parents, aunt and brothers weeks before the wedding, amid the ongoing family feud. It’s been alleged that Adam and Holly were upset when his aunt, Louise, posted online about how they hurt Caroline, leading to the shock snub.
In her own description, Holly, who has already enjoyed collabs with brands such as Victoria’s Secret, Armani and Charlotte Tilbury in the run up to her big day, is similarly praised as being “family-oriented” and “unapologetically genuine”. The description reads: “Holly is celebrated for her organic, honest, and authentic content. Family-oriented and unapologetically genuine, she remains vastly approachable and relatable, cultivating a massive following who connect with her warmth, openness, and real-life perspective.”
Not everybody views the couple in this light however. Mere hours before he walked down the aisle, Adam’s aunt, Louise, hit out at him in a fiery text message, which the athlete apparently didn’t receive, as he had already blocked his family.
Louise wrote: “I hope you never suffer the depth of pain you have put your mother through and despite it all she loves you still. Shame on you both. Shame. Remember on this, your happiest day, and on each anniversary of your happiest day, that you hurt your mum so deeply her soul screams.”
Do you have a story to share? Email me at julia.banim@reachplc.com. Follow Mirror Celebs on Snapchat , Instagram , Twitter , Facebook , YouTube and Threads
READ MORE: How to get Dunelm’s ‘cosy’ Catherine Lansfield bedding set for less than £1
Source: Mirror
Leave a Reply