The Olympian reportedly has a promising career as an influencer following his wedding to Gordon Ramsay’s daughter
Newlyweds Adam Peaty and Holly Ramsay are reportedly set to bank £5m as they embark on their mission to become the “new Posh and Becks”. According to a source, the Olympian wants to follow in the footsteps of his wife – daughter of Gordon Ramsay – and can launch the next step of his career as an influencer.
But it’s thought his family – who were all uninvited to his wedding with the exception of his sister Bethany – are less than impressed by the Olympian’snmove. Adam’s December wedding was overshadowed by a huge family fall out, in which his aunt Louise hit out at her nephew in a scathing text message, which he didn’t receive, as he had blocked his family.
READ MORE: Adam Peaty ‘facing huge risk’ as he joins Holly Ramsay’s influencer agencyREAD MORE: Fresh kick in the face for Peaty family as they see new photo from wedding
It’s thought Adam will turn to former footballer David and fashion mogul Victoria for advice, after they replaced his own parents in his recent wedding pictures. Adam began paving the way for a change in career even before their wedding by signing with Holly’s talent management agency Hypesight.
PR Expert Lynn Carrat, director of E20 Communications, told The Sun that the decision was “a thoughtful pivot” towards becoming “a new power couple, echoing the path of their friends, the Beckhams.”
She predicts the couple will earn around £5 million over the next year, and once he retires from swimming, will follow “a trajectory similar to Brand Beckham”.
A source told The Sun: “His own family find the whole thing pretty loathsome; it’s certainly not the Adam they once knew.”
Earlier this week, The Mirror reported was facing a ‘huge risk’ by joining Holly’s agency. Some questioned whether the Britain’s Olympic swimmer is drifting too far from his sporting roots.
But according to PR expert Mayah Riaz, the move is far from the disaster some have suggested, and could, if handled carefully, mark a smart evolution in Adam’s career as he cashes in on his wedding to Holly Ramsay. “This move has raised eyebrows, but I don’t think it is the PR car crash some people are framing it as. From a brand perspective, Adam Peaty is not ‘ditching’ his family so much as professionalising his next chapter.
“Elite athletes often outgrow informal management structures, especially when their career is evolving beyond medals and into media, partnerships and long term brand building. Adam Peaty is at a crossroads many athletes face.
“The medals are secured, now the legacy is being shaped. I believe if it’s done well, this could be a masterclass in reinvention. Done badly, it of course risks diluting one of Britain’s most respected sporting brands.”The 31-year-old has long been associated with a close-knit family support system, but his recent wedding sparked divide amongst his family, with only his sister Bethany in attendance.
Stepping into a more polished, commercial setup inevitably changes that narrative but does come with a risk. “The risk, of course, is perception. Family narratives sell because they feel authentic and the public can relate to them, so stepping away from that can look cold if it is not handled carefully.
“But the public is far more forgiving when the story is framed as growth rather than rejection. If Adam communicates gratitude and continuity, this becomes a smart evolution, not a betrayal.”
The choice of agency is particularly noteworthy. Holly Ramsay’s growing presence in the influencer world brings both opportunity and intense scrutiny, thanks in part to the weight of the Ramsay name.
In his description on the website – Hypesight – they referred to the wedding and said that Adam was stepping into a “new era” where his sports background meets a “quietly elevated sense of modernity”. They also said Adam’s family was “central to his narrative”.
“Joining Holly Ramsay’s agency is interesting because it blends credibility with commercial savvy,” Mayah adds. “The Ramsay name opens doors, but it also comes with scrutiny. Adam has to be careful not to look like he has swapped sporting excellence for celebrity by association. The golden rule here is simple. His achievements must always come first, the influencing should feel like a by product, not the main event.”
Source: Mirror
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