A year to go but no UK broadcaster for Glasgow Commonwealth Games

A year to go but no UK broadcaster for Glasgow Commonwealth Games

McLaughlin, Chris
Getty Images a man wearing burgundy speedos mid dive from a 10-metre board. He is upside down, with his eyes popping out of his head. He is muscly and has the olympic rings tattooed on his bicep. Behind him is a large blue sign which reads Glasgow XX CommonwealthGetty Images

Organisers of the Commonwealth Games in Glasgow have yet to find a UK broadcaster to host the event, which is in its final year.

There have been ongoing discussions between the hosts and a number of broadcasters for some time, but no live coverage has been agreed upon.

Since television coverage of the Olympics first started in 1954, the BBC has been its primary source of programming.

Getty Images Fireworks illuminate the night sky over a stadium during the opening ceremony of the 2014 Glasgow Commonwealth Games. Thousands of people watch the action from the stands while hundreds of athletes stand on the pitch in front of a large screen. Getty Images

Three years prior to the start of Glasgow 2014, there was a broadcasting agreement in place.

And two years prior to the event, the BBC made a deal that would allow it to broadcast the final Games in Birmingham in 2022.

The corporation’s participation in the 18th consecutive Games was represented by that agreement.

The BBC stated that it does not make any comments on debates about sports rights.

The announcement of Sky New Zealand as one of our broadcast partners comes as announced by Chief Executive of Glasgow 2026, Phil Batty.

Getty Images Usain Bolt of Jamaica signs autographs with fans as he celebrates winning gold in the Men’s 4x100 metres relay final at Hampden Park during day ten of the Glasgow 2014 Commonwealth Games on August 2, 2014 in Glasgow, United Kingdom.Getty Images

Following a number of cities’ financial pullouts, Glasgow agreed to host the event next year.

The state of Victoria paid £100 million in compensation after they stopped hosting in 2023, accounting for the majority of the budget’s £114 million.

After being assured that no public money would be spent on the event, which is being reduced to 10 core sports and four venues, the Scottish government backed off.

The athletics will be held at the newly renovated Scotstoun stadium.

First Minister John Swinney expressed confidence in Glasgow’s ability to organize and prepare for a brand-new Games that will captivate the public’s attention.

He said, “All of our experience indicates that people in Scotland, especially those in Glasgow, become engaged on significant events.”

Swinney also backed Glasgow’s decision to save an event that some have criticized as having an outdated connection to Britain’s colonial past.

He continued, “The Commonwealth is still a very significant forum for international cooperation and partnership between nations.

Will Glasgow serve as the Games’ starting point in the future?

The perfect opportunity for organisers to remind people of what’s coming and why they should be excited is the one-year countdown to a major sporting event.

However, it also serves as a stark reminder of how little time is still available to produce an event that occasionally comes off as unloved and even unwelcome to the Glasgow 2026 team.

Glasgow was chosen as the host city in October of last year, but only after a number of other cities resigned for financial reasons and a skeptical Scottish government was eventually persuaded to support it.

In a world where money only speaks a little less loudly than geopolitics, it appeared like Glasgow or bust for an organization that fights for sporting and cultural relevance.

With that as the backdrop, the Games’ governing bodies had to acknowledge that a “reset” was required, perhaps sooner than they had anticipated.

The word’s euphemistic usage is challenging to ignore.

Simply put, they knew the Commonwealth Games needed to be shortened to make it more financially appealing for them to survive.

So, take Glasgow’s place as the coal mine’s guinea pig savior or canary.

Glasgow 2026 will not just be a sporting event.

Getty Images A general view of the Men's 25km Scratch race at Sir Chris Hoy Velodrome during day four of the Glasgow 2014 Commonwealth Games in Glasgow.Getty Images

We are roughly aware of the Games’ plans after a year.

What we can’t foresee happening will be the mood of the games.

For those who support the Commonwealth in general, getting it right is a must.

The inevitable comparisons to Glasgow 2014 are what those organizers can’t really control.

The total cost for the city’s games was £543 million when they were last held.

This time the budget is between £114-£130m.

Crucially, this time, no money from the government is being used.

Victoria received a £100 million cash injection after having to pay compensation for its decision to leave hosting.

Sponsorship and ticket sales will generate the remaining funds.

Fair enough, those in charge of the present-day event haven’t concealed the differences that are already apparent.

They even point out that Glasgow 2014 left a legacy of building and infrastructure that made these games possible.

Getty Images A woman with long blonde hair and wearing a white dress - with gold trims - sings into a microphone on a stage against a blue and purple backdrop.Getty Images

Public support is essential, just like it is for any large-scale sporting event.

Some of the heavy lifting will be done by colorful mascots and catchy slogans.

The key to unlocking the support they need is, however, the organizers of this event are aware of the importance of communicating that these Games won’t be funded by the public purse.

Most Glaswegians recall Glasgow 2014 fondly, but it’s still to be seen whether or not they’ll be as excited about a significantly reduced version.

The show’s creators insist that it is a Glasgow party funded by Australia for the city and its residents.

The athlete’s consent is almost as crucial as the general public’s support.

Glasgow2026 Clyde, an animated thistle mascot with green leaf-like skin and purple spiky hair sitting next to a smily lady wearing glasses and a white polo shirt. Behind them in a banner with the Glasgow 2026 logo on it. In front are people holding cameras and microphones.Glasgow2026

There is no denying that the Games still have a significant impact on many people, but there is still plenty of competition with an ever-expanding sporting calendar.

The Diamond League now includes more athletics gatherings on various continents.

In addition to the number of participants and participating nations, the World Athletics Championships have grown.

Discussions aimed at professionalizing the sport and gaining its status are also taking shape in the swimming schedule.

Some athletes might want to give these Games a good starting place in their preparation for the 2028 LA Olympics, but others might want to prioritize other activities.

As the scale of the Games shifts, there is also a consensus within the organization that questions about how culturally relevant they are won’t disappear.

The competition offers a platform to compete, win medals, and spread national pride through sport for many of the smaller nations and territories.

The Commonwealth Games are frequently seen as a celebration of shared history and cultural ties, but many people don’t understand why the Games are seen as an antiquated nod to a colonial past.

Source: BBC

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