Archive August 9, 2025

JESSICA BOULTON: Ibiza Final Boss can make millions – but must exploit unlikely asset

Columnist Jessica Boulton brings you her brutally-honest and wry rundown of Showbiz’s latest shenanigans: from Ibiza Final Boss to MasterChef muppets, she’s not holding back

The face that launched a 1,000 snips? Ibiza Final Boss Jack Kay must follow rules to cash in
The face that launched a 1,000 snips? Ibiza Final Boss Jack Kay must follow rules to cash in(Image: TikTok)

It’s a strange, strange world when I’m feeling sorry for a bunch of Love Island contestants. But in this social media age, it is sadly what it’s come to. For the poor lovelorn bedhoppers at the Mallorca villa have been putting in weeks of seriously hard graft – flashing their abs and parading around in thong bikinis – to get the one precious thing, (I suspect) their hearts truly desired. No, not love. Fame. Glorious, generous, glittering FAME.

But in the days after Monday’s final, the Islanders soon found themselves getting a cold hard lesson in the pitfalls of success: There’s always someone waiting in the wings – ready to cut short your 15 minutes….

Cach Mercer and Toni Laites have been revealed as the winners of Love Island 2025
Cach Mercer and Toni Laites have been revealed as the winners of Love Island 2025(Image: ITV)

For it wasn’t the winning Islanders “Breaking The Internet” this week. It wasn’t the winning Islanders batting off the biggest brand deals or most enticing DMs from Blue Tick TikTok. And it wasn’t the winning Islanders getting excitable TV companies all in a lather, begging for interviews. It was….a HAIRCUT.

Yes, the biggest celebrity getting buzz online this week wasn’t even a celeb when the week began. He was Jack Kay, a literal normal down-to-earth 26-year-old Jack-the-lad, from Newcastle on holiday in Ibiza.

One SEVEN-second viral video clip later, however…. And he’s now “Ibiza Final Boss” – the internet’s newest celebrity (aka Ibiza Bob), with 70,000 followers on Instagram, 30,000 on TikTok and hundreds of memes in his honour.

READ MORE: Ibiza Final Boss takes private jet to party island with mates who ‘all have same haircut’

He’s been offered free holidays, brand endorsement deals, flights on a £5million private jet, and a whole list of big-money nightclub appearances. He’s signed with Joey Essex’s agent and has landed his own tour and – according to media experts – he could be well-placed to launch his own merchandise range and even bag a possible spot on a reality show. All in all, it’s predicted he could rake in a whopping SIX figures by the end of the year.

It’s not bad for seven seconds of dodgy dancing, dodgier fashion sense and The Dodgiest Bowl Haircut (Not On A Lego Figure)TM.

(Image: TikTok)

For nowadays you don’t need to work summer seasons in Blackpool or win a talent show to become a star. You can become ‘famous’ just by making the right people laugh, at the right moment in time, as they absent-mindedly scroll through their phone while listening to podcasts. Yep, Fame has reached Peak Fickledom.

So, when the stars and algorithms do align to make you a viral hit, you need to make the most of it. And while Jack’s ‘success’ is all thanks to what is ON his head, it’s what’s inside it which will prove his biggest asset. For in 2025, turning your viral moment in the sun into a longer-term earner is all about savvy strategy, clear thinking and mindset:

Geordies Ant and Dec PhotoShopped with Ibiza Final Boss look
Are Jack Kay/Ibiza Bob’s fellow Geordies Ant and Dec jumping on the Ibiza Final Boss bandwagon?

(*Okay, okay, PhotoShop may have lent a hand). As for the rest of the week? Well, Celebland was throwing us all sorts of surprises…..

Monday mayhem

Be afraid, be very afraid! For the stars of an upcoming new theatre tour have been doing the press rounds this week. And from the sounds of it, there will be no one safe this Halloween and autumn. Indeed, it’s expected to have many a celeb not just quaking but SHAKING, QUAKING, ­QUIVERING, TREMBLING AND OUTRIGHT ­SHUDDERING in their boots.

No, it’s not a new take on Phantom of the Opera (albeit some may be haunted by what’s said). Nor is it Saw: The Musical (although that is a multi-million pound idea). It’s the terrifying new two-hander: An Evening With… Katie Price and Kerry Katona. The pair’s tell-all 33-date UK tour was feared to have been cancelled earlier in the summer due to… well, whatever Katie’s snoresome crisis-du-jour was at the time.

Katie Price and Kerry Katona are getting ready for their new tour
Katie Price and Kerry Katona are getting ready for their new tour (But I have a few notes!)(Image: Instagram)

But the pair are back and have now been hitting the interview circuit to give fans a little taste of what to expect. Target one? “Snobby” Strictly – which they publicly dissed this week for having never asked them to take part. (One suspects they’ve now said “Foxtrot Oscar” to any future possibilities too).

Of course, we all know the real dirt will be saved for the show itself. Yet however juicy the eww -some twosome’s tete-a-tete promises to be, I can’t help but wonder if the panto frenemies could have come up with a slightly more, er… spicy format… A WWE-style grudge match with lookalikes of their many nemeses, perhaps? Imagine the commentator yelling to the roaring crowd: “Get Ready to say mi-OWWW! It’s our very own….. Nuclear Cheetah aka Kerry Katona! – from Atomic Kitten to a one-woman weapon of mass destruction…”

Or maybe… they could make it a dramatic retelling of Four Weddings And A Funeral, where Katie’s the bride each time and the funeral’s for her tragic lack of taste? Or finally, what about a musical? After all, KP’s been Defying Gravity for years (with the help of her plastic surgeon).

What a royal twit Tuesday

It’s not been a good week for Royal affairs – of any kind. But a new bombshell biography has cemented one unassailable truth: Young kids fed on fairy tales and Disney movies are far more likely to find themselves a talking warthog or a flying elephant than a real-life Prince Charming.

Yes, a new book by historian Andrew Lownie has claimed Prince Andrew allegedly strayed “more than a dozen” times before his first – yes, first – anniversary with Fergie. Clearly their wedding certificate was not worth the paper it was printed on.

Prince Andrew and the Duchess of York in 1986 - the year they married Prince Andrew, the Duke of York and Sarah Ferguson photographed at Buckingham Palace after the announcment of their engagement, London, 17th March 1986. Sarah wore a Burmese Ruby engagement ring. (Photo by Tom Stoddart/Getty Images)
Prince Andrew and the Duchess of York in 1986 – the year they married. They divorced 10 years later(Image: Hulton Archive/GettyImages)

Fergie did have a little something in common with Cinderella however. She was sporting some rather fetching slippers this week. They weren’t glass ones though – they were fluffy numbers emblazoned with the unofficial Royal motto “Never Complain, Never Explain”. It warms the heart, it really does.

Wok you gonna do? Wednesday

The BBC took a leap with its MasterChef dilemma by airing the first episode of the pre-recorded series on Wednesday. Surprisingly they went for primetime BBC1 instead of hiding it on iPlayer only. Presumably they figured they were in for a roasting whatever they did – so they might as well fill a hole in the schedule.

John Torode and Gregg Wallace in the new series of MasterChef, recorded before their two scandals
John Torode and Gregg Wallace in the new series of MasterChef, recorded before their two scandals(Image: BBC)

The real stars of the series are the editors who faced the unenviable task of trying to cut out as much of the under-fire Gregg Wallace and John Torode as possible – which from the looks of the results is a bit like trying to remove excess garlic from a pasta dish. You can’t. Everything’s already tainted.

What I don’t understand is why the Beeb didn’t go with my previous suggestion: just do some deep fake trickery. So what could they replace them with? Let’s see: Option 1: A literal toxic trigger warning; Option 2: Bradley Walsh and Rylan Clark (they’re on everything else anyway); Option 3 (and perhaps most apt): Statler and Waldorf. A couple of muppets… who are completely stuffed.

Half-baked deep fakes? What the BBC could have done to solve their MasterChef problem with hosts Gregg Wallace and John Torode
Half-baked deep fakes? What the BBC could have done to solve their MasterChef problem with hosts Gregg Wallace and John Torode

No relief for kangaroo testicles Thursday

Talking of show formats (see Monday), there was one news story this week that left me feeling a little… well, antsy . What was it? This: “ITV bosses are planning the next five years of I’m A Celebrity…” (really? another FIVE?); “With talks under way to film in the jungle until 2030….” (Wait, 2030 is only five years away??); “When it’ll reach its ­landmark 30th season”. (30 years? 30? 3-0?)

You mean to say we’ve been watching the same show with the same hosts, same sort of trials, same prize, same location, same set and same set of scandals just with different faces… for nearly 30 YEARS? They say doing the same thing over and over again and expecting a different outcome is the very ­definition of insanity. So either, we can all relate to Peter Andre’s infamous jungle-penned hit Insania – written while a campmate in 2004 – or we really don’t mind the deja vu.

So what can we expect over the next few years? Well, I have two predictions:

Ant and Dec have been doing I'm a Celeb for 25 years and counting
Ant and Dec have been doing I’m a Celeb for 25 years and counting (Image: ITV)

1. Princess and/or Junior Andre will follow in their parents’ footsteps, going back to the scene of the crime special place where the Katie and Peter’s “love” story first began.

2. Following the “success” of political hires Matt Hancock and Nigel Farage, bosses will make a “bigly” play for President Trump at the end of his term. (If he doesn’t rewrite the US Constitution, that is.) After all, there’s been quite a few (thousand) of his type involved in the show before. Fatima Whitbread even got one stuck up her nose… Much to the chagrin of her and the cockroach, I suspect.

Foolish Friday

It was a mixed day for Richard Osman. On the plus side, Netflix released the first trailer for the movie adaptation of his bestselling crime novel The Thursday Murder Club (starring Pierce Brosnan and Helen Mirren).

Richard Osman
Richard Osman gets loose-lipped on podcast (Image: SKY)

On the downside… Osman – who has produced a number of game shows including Pointless, Total Wipeout, Prize Island, and my absolute FAVOURITE Only Connect – inexplicably decided to tell podcast listeners that quiz shows often use “an algorithm” to stop contestants winning too much money.

It’s obvious to be fair, and while not quite a Gerald Ratner-level own goal, it wasn’t terribly clever. I wouldn’t want to overtly criticise him in a family newspaper, so here’s my verdict – in the style of Only Connect’s Missing Vowels Round. Enjoy! WH TTT LPLNK R*

Picture of the Week

Being a 30-something in today’s world must be tough. There you are, juggling career, love life, social life and saving for an inexplicably-expensive “micro-loft” – and somehow you also have to make time for what’s really important: taking impossibly perfect pics for the ‘Gram.

But it looks like a certain 35-year-old Oscar-winner has got this careful balancing act all figured out. For, Avengers star Brie Larson posted THIS video on Instagram this week.

Brie Larson's balancing act - how is she doing that?
Brie Larson’s quirky balancing act – HOW IS SHE DOING THAT?(Image: Instagram)
Brie as Captain Marvel
Brie as Captain Marvel: yes, she can save the universe and the fabric of time itself, but can she balance on one stiletto heel atop a can of peaches?(Image: Handout)

And while she might be steady as a rock, I – as Gen Z would say – “am shook” . In fact I’m more impressed by this feat than by any of her big screen Captain Marvel antics.

Brie, who is promoting her new tome, Party People, accompanied this video with a quip: “My social media manager said this will sell 1,000 books. So here I am.” The book in question is a “cookbook for creative celebrations” with “endless ideas for weird and wacky parties” – which goes some way to explaining this impressive-yet-leftfield marketing campaign.

Personally, I’m most amazed by her superhuman pain threshold. For, anyone who has experienced the inherent cruelty of the modern-day torture device known as a stiletto heel, will appreciate that this is not just a demonstration of core strength, stability and precision… but of sheer, sheer, sheer ENDURANCE.

So how did she do it? The way I see it, there’s only one explanation: she’s in the wrong franchise… the girl’s a Wonder Woman for sure.

What do you think? Have you seen some funny celeb moments this week? Let me know in comment or on X/Instagram via @JessicaBoulton

*Answer To Missing Vowels Round: “What a plonker”

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JESSICA BOULTON: Ibiza Final Boss can make millions – but must exploit unlikely asset

Columnist Jessica Boulton brings you her brutally-honest and wry rundown of Showbiz’s latest shenanigans: from Ibiza Final Boss to MasterChef muppets, she’s not holding back

The face that launched a 1,000 snips? Ibiza Final Boss Jack Kay must follow rules to cash in
The face that launched a 1,000 snips? Ibiza Final Boss Jack Kay must follow rules to cash in(Image: TikTok)

It’s a strange, strange world when I’m feeling sorry for a bunch of Love Island contestants. But in this social media age, it is sadly what it’s come to. For the poor lovelorn bedhoppers at the Mallorca villa have been putting in weeks of seriously hard graft – flashing their abs and parading around in thong bikinis – to get the one precious thing, (I suspect) their hearts truly desired. No, not love. Fame. Glorious, generous, glittering FAME.

But in the days after Monday’s final, the Islanders soon found themselves getting a cold hard lesson in the pitfalls of success: There’s always someone waiting in the wings – ready to cut short your 15 minutes….

Cach Mercer and Toni Laites have been revealed as the winners of Love Island 2025
Cach Mercer and Toni Laites have been revealed as the winners of Love Island 2025(Image: ITV)

For it wasn’t the winning Islanders “Breaking The Internet” this week. It wasn’t the winning Islanders batting off the biggest brand deals or most enticing DMs from Blue Tick TikTok. And it wasn’t the winning Islanders getting excitable TV companies all in a lather, begging for interviews. It was….a HAIRCUT.

Yes, the biggest celebrity getting buzz online this week wasn’t even a celeb when the week began. He was Jack Kay, a literal normal down-to-earth 26-year-old Jack-the-lad, from Newcastle on holiday in Ibiza.

One SEVEN-second viral video clip later, however…. And he’s now “Ibiza Final Boss” – the internet’s newest celebrity (aka Ibiza Bob), with 70,000 followers on Instagram, 30,000 on TikTok and hundreds of memes in his honour.

READ MORE: Ibiza Final Boss takes private jet to party island with mates who ‘all have same haircut’

He’s been offered free holidays, brand endorsement deals, flights on a £5million private jet, and a whole list of big-money nightclub appearances. He’s signed with Joey Essex’s agent and has landed his own tour and – according to media experts – he could be well-placed to launch his own merchandise range and even bag a possible spot on a reality show. All in all, it’s predicted he could rake in a whopping SIX figures by the end of the year.

It’s not bad for seven seconds of dodgy dancing, dodgier fashion sense and The Dodgiest Bowl Haircut (Not On A Lego Figure)TM.

(Image: TikTok)

For nowadays you don’t need to work summer seasons in Blackpool or win a talent show to become a star. You can become ‘famous’ just by making the right people laugh, at the right moment in time, as they absent-mindedly scroll through their phone while listening to podcasts. Yep, Fame has reached Peak Fickledom.

So, when the stars and algorithms do align to make you a viral hit, you need to make the most of it. And while Jack’s ‘success’ is all thanks to what is ON his head, it’s what’s inside it which will prove his biggest asset. For in 2025, turning your viral moment in the sun into a longer-term earner is all about savvy strategy, clear thinking and mindset:

Geordies Ant and Dec PhotoShopped with Ibiza Final Boss look
Are Jack Kay/Ibiza Bob’s fellow Geordies Ant and Dec jumping on the Ibiza Final Boss bandwagon?

(*Okay, okay, PhotoShop may have lent a hand). As for the rest of the week? Well, Celebland was throwing us all sorts of surprises…..

Monday mayhem

Be afraid, be very afraid! For the stars of an upcoming new theatre tour have been doing the press rounds this week. And from the sounds of it, there will be no one safe this Halloween and autumn. Indeed, it’s expected to have many a celeb not just quaking but SHAKING, QUAKING, ­QUIVERING, TREMBLING AND OUTRIGHT ­SHUDDERING in their boots.

No, it’s not a new take on Phantom of the Opera (albeit some may be haunted by what’s said). Nor is it Saw: The Musical (although that is a multi-million pound idea). It’s the terrifying new two-hander: An Evening With… Katie Price and Kerry Katona. The pair’s tell-all 33-date UK tour was feared to have been cancelled earlier in the summer due to… well, whatever Katie’s snoresome crisis-du-jour was at the time.

Katie Price and Kerry Katona are getting ready for their new tour
Katie Price and Kerry Katona are getting ready for their new tour (But I have a few notes!)(Image: Instagram)

But the pair are back and have now been hitting the interview circuit to give fans a little taste of what to expect. Target one? “Snobby” Strictly – which they publicly dissed this week for having never asked them to take part. (One suspects they’ve now said “Foxtrot Oscar” to any future possibilities too).

Of course, we all know the real dirt will be saved for the show itself. Yet however juicy the eww -some twosome’s tete-a-tete promises to be, I can’t help but wonder if the panto frenemies could have come up with a slightly more, er… spicy format… A WWE-style grudge match with lookalikes of their many nemeses, perhaps? Imagine the commentator yelling to the roaring crowd: “Get Ready to say mi-OWWW! It’s our very own….. Nuclear Cheetah aka Kerry Katona! – from Atomic Kitten to a one-woman weapon of mass destruction…”

Or maybe… they could make it a dramatic retelling of Four Weddings And A Funeral, where Katie’s the bride each time and the funeral’s for her tragic lack of taste? Or finally, what about a musical? After all, KP’s been Defying Gravity for years (with the help of her plastic surgeon).

What a royal twit Tuesday

It’s not been a good week for Royal affairs – of any kind. But a new bombshell biography has cemented one unassailable truth: Young kids fed on fairy tales and Disney movies are far more likely to find themselves a talking warthog or a flying elephant than a real-life Prince Charming.

Yes, a new book by historian Andrew Lownie has claimed Prince Andrew allegedly strayed “more than a dozen” times before his first – yes, first – anniversary with Fergie. Clearly their wedding certificate was not worth the paper it was printed on.

Prince Andrew and the Duchess of York in 1986 - the year they married Prince Andrew, the Duke of York and Sarah Ferguson photographed at Buckingham Palace after the announcment of their engagement, London, 17th March 1986. Sarah wore a Burmese Ruby engagement ring. (Photo by Tom Stoddart/Getty Images)
Prince Andrew and the Duchess of York in 1986 – the year they married. They divorced 10 years later(Image: Hulton Archive/GettyImages)

Fergie did have a little something in common with Cinderella however. She was sporting some rather fetching slippers this week. They weren’t glass ones though – they were fluffy numbers emblazoned with the unofficial Royal motto “Never Complain, Never Explain”. It warms the heart, it really does.

Wok you gonna do? Wednesday

The BBC took a leap with its MasterChef dilemma by airing the first episode of the pre-recorded series on Wednesday. Surprisingly they went for primetime BBC1 instead of hiding it on iPlayer only. Presumably they figured they were in for a roasting whatever they did – so they might as well fill a hole in the schedule.

John Torode and Gregg Wallace in the new series of MasterChef, recorded before their two scandals
John Torode and Gregg Wallace in the new series of MasterChef, recorded before their two scandals(Image: BBC)

The real stars of the series are the editors who faced the unenviable task of trying to cut out as much of the under-fire Gregg Wallace and John Torode as possible – which from the looks of the results is a bit like trying to remove excess garlic from a pasta dish. You can’t. Everything’s already tainted.

What I don’t understand is why the Beeb didn’t go with my previous suggestion: just do some deep fake trickery. So what could they replace them with? Let’s see: Option 1: A literal toxic trigger warning; Option 2: Bradley Walsh and Rylan Clark (they’re on everything else anyway); Option 3 (and perhaps most apt): Statler and Waldorf. A couple of muppets… who are completely stuffed.

Half-baked deep fakes? What the BBC could have done to solve their MasterChef problem with hosts Gregg Wallace and John Torode
Half-baked deep fakes? What the BBC could have done to solve their MasterChef problem with hosts Gregg Wallace and John Torode

No relief for kangaroo testicles Thursday

Talking of show formats (see Monday), there was one news story this week that left me feeling a little… well, antsy . What was it? This: “ITV bosses are planning the next five years of I’m A Celebrity…” (really? another FIVE?); “With talks under way to film in the jungle until 2030….” (Wait, 2030 is only five years away??); “When it’ll reach its ­landmark 30th season”. (30 years? 30? 3-0?)

You mean to say we’ve been watching the same show with the same hosts, same sort of trials, same prize, same location, same set and same set of scandals just with different faces… for nearly 30 YEARS? They say doing the same thing over and over again and expecting a different outcome is the very ­definition of insanity. So either, we can all relate to Peter Andre’s infamous jungle-penned hit Insania – written while a campmate in 2004 – or we really don’t mind the deja vu.

So what can we expect over the next few years? Well, I have two predictions:

Ant and Dec have been doing I'm a Celeb for 25 years and counting
Ant and Dec have been doing I’m a Celeb for 25 years and counting (Image: ITV)

1. Princess and/or Junior Andre will follow in their parents’ footsteps, going back to the scene of the crime special place where the Katie and Peter’s “love” story first began.

2. Following the “success” of political hires Matt Hancock and Nigel Farage, bosses will make a “bigly” play for President Trump at the end of his term. (If he doesn’t rewrite the US Constitution, that is.) After all, there’s been quite a few (thousand) of his type involved in the show before. Fatima Whitbread even got one stuck up her nose… Much to the chagrin of her and the cockroach, I suspect.

Foolish Friday

It was a mixed day for Richard Osman. On the plus side, Netflix released the first trailer for the movie adaptation of his bestselling crime novel The Thursday Murder Club (starring Pierce Brosnan and Helen Mirren).

Richard Osman
Richard Osman gets loose-lipped on podcast (Image: SKY)

On the downside… Osman – who has produced a number of game shows including Pointless, Total Wipeout, Prize Island, and my absolute FAVOURITE Only Connect – inexplicably decided to tell podcast listeners that quiz shows often use “an algorithm” to stop contestants winning too much money.

It’s obvious to be fair, and while not quite a Gerald Ratner-level own goal, it wasn’t terribly clever. I wouldn’t want to overtly criticise him in a family newspaper, so here’s my verdict – in the style of Only Connect’s Missing Vowels Round. Enjoy! WH TTT LPLNK R*

Picture of the Week

Being a 30-something in today’s world must be tough. There you are, juggling career, love life, social life and saving for an inexplicably-expensive “micro-loft” – and somehow you also have to make time for what’s really important: taking impossibly perfect pics for the ‘Gram.

But it looks like a certain 35-year-old Oscar-winner has got this careful balancing act all figured out. For, Avengers star Brie Larson posted THIS video on Instagram this week.

Brie Larson's balancing act - how is she doing that?
Brie Larson’s quirky balancing act – HOW IS SHE DOING THAT?(Image: Instagram)
Brie as Captain Marvel
Brie as Captain Marvel: yes, she can save the universe and the fabric of time itself, but can she balance on one stiletto heel atop a can of peaches?(Image: Handout)

And while she might be steady as a rock, I – as Gen Z would say – “am shook” . In fact I’m more impressed by this feat than by any of her big screen Captain Marvel antics.

Brie, who is promoting her new tome, Party People, accompanied this video with a quip: “My social media manager said this will sell 1,000 books. So here I am.” The book in question is a “cookbook for creative celebrations” with “endless ideas for weird and wacky parties” – which goes some way to explaining this impressive-yet-leftfield marketing campaign.

Personally, I’m most amazed by her superhuman pain threshold. For, anyone who has experienced the inherent cruelty of the modern-day torture device known as a stiletto heel, will appreciate that this is not just a demonstration of core strength, stability and precision… but of sheer, sheer, sheer ENDURANCE.

So how did she do it? The way I see it, there’s only one explanation: she’s in the wrong franchise… the girl’s a Wonder Woman for sure.

What do you think? Have you seen some funny celeb moments this week? Let me know in comment or on X/Instagram via @JessicaBoulton

*Answer To Missing Vowels Round: “What a plonker”

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How a drowning victim became a lifesaving icon

In the late 1950s, Norwegian toymaker Asmund Laerdal received an unusual brief: to design a life-like mannequin that resembled an unconscious patient.

Peter Safar, an Austrian doctor, had just developed the basics of CPR, a lifesaving technique that keeps blood and oxygen flowing to the brain and vital organs after the heart has stopped beating.

He was eager to teach it to the public, but had a problem – the deep chest compressions often resulted in fractured ribs, which meant practical demonstrations were impossible.

It was in his search for a solution that he was introduced to Laerdal, an intrepid innovator then in his forties who possessed extensive knowledge of soft plastics, honed through years of work with children’s toys and model cars. He had even begun to collaborate with the Norwegian Civil Defence to develop imitation wounds for training purposes.

Laerdal, who had rescued his son from drowning by applying pressure to his ribcage and pushing water out of his lungs just a few years earlier, was eager to help, and the two decided to create a training model.

The Norwegian toymaker had a vision: It needed to look unthreatening, and assuming that men would not want to perform mouth-to-mouth resuscitation on a male dummy, it should be a woman.

So he went looking for a face.

Resusci Anne or CPR Annie, the lifesaving training dummy [Creative Commons]

The unknown woman of the Seine

It was on the wall of his parents-in-law’s home in the picturesque Norwegian city of Stavanger that he found it.

It was an oil painting of a young woman, her hair parted and gathered at the nape of her neck. Her eyes were closed peacefully, her lashes matted, and her lips curled in a faint, sorrowful smile.

This was a face which, in the form of a plaster cast, had adorned homes across Europe for decades.

There are many rumours as to how the original mask was created, but one story that has cemented itself as urban legend is that it was of a woman who had supposedly drowned in the Seine River in 19th-century Paris.

In the French capital at the time, it was common for the bodies of the deceased who could not be identified to be placed on black marble slabs and displayed in the window of the city’s morgue situated near Notre Dame Cathedral.

The purpose of this practice was to see if any members of the public would recognise the deceased and be able to provide information about them. Yet, in reality, it became a morbid attraction for Parisians.

As the story goes, a pathologist, struck by her beauty and serene expression, commissioned a sculptor to produce a death mask of her face, a plaster or wax mould of a person made shortly after death.

No documents survive in the Paris police archives, and it is impossible to verify the truth of this story.

However, a sculpture of the supposed death mask captured the public’s imagination, and reproductions of it began to circulate in the early 20th century.

Her face soon decorated Parisian salons and wealthy people’s homes.

The visage was known as L’Inconnue de la Seine – the Unknown Woman of the Seine – and it became a muse for writers, poets, and artists.

The French writer Albert Camus called her the “drowned Mona Lisa”, while the Austrian poet Rainer Maria Rilke said of her serene expression, “It was beautiful, because it smiled, because it smiled so deceptively, as if it knew.”

Resusci Anne

It is not known whether Laderdal was aware of the legend behind the painting in Stavanger, but in 1960, he gave it new life when the first CPR doll was officially launched with the subject’s face.

The doll was given a soft plastic torso – a compressible chest for practising CPR – and open lips for mouth-to-mouth rescue.

She travelled around the world, appearing in fire stations, schools, hospitals, scout groups, and airline training centres, where she was used for CPR training.

She was also finally given a name, “Resusci Anne,” by Laerdal, a shortening of the word “resuscitation”. Anne is a common female name in Norway and France, which suggests that by this stage, the toymaker was aware of the legend behind the face. In the English-speaking world, she became known as “CPR Annie”.

“Annie, are you OK?” became the go-to training phrase as people simulated how to check for responsiveness in the event of a cardiac arrest.

In the 1980s, about a century after Annie was reported to have been found in the Seine, Michael Jackson immortalised her in pop culture.

As the story goes, the superstar heard the phrase during a first aid training session and, struck by the rhythm and urgency of it, worked it into the chart-topping song, Smooth Criminal, repeating it like a heartbeat: “Annie, are you OK? So, Annie, are you OK? Are you OK, Annie?”

British volunteers learn CPR by training on dummies.
Volunteers undergo CPR training by St John Ambulance instructors as part of a course for learning how to administer COVID-19 vaccines at Manchester United Football Club on January 30, 2021, in Manchester, England [Christopher Furlong/Getty Images]

‘She would be proud’

Laerdal died in 1981, but the company he founded, Laerdal Medical, continues to be a juggernaut in emergency medical training and the development of cutting-edge healthcare technology.

Annie herself has received technological upgrades, including flashing lights, lung feedback, and sensors that indicated if compressions were off-rhythm.

But her face stayed the same.

Pal Oftedal, director of Corporate Communications at Laerdal Medical, says that regardless of whether the story behind Annie is true, she has had a positive impact on engaging people worldwide in the lifesaving practice of CPR.

He said that one in 20 people would witness a cardiac arrest in their lifetime, with 70 percent occurring outside the home.

The American Heart Association says that immediate CPR can double or even triple a person’s chance of survival after a cardiac arrest.

Annie has been joined by a new selection of mannequins featuring a range of ethnicities, ages, body types, and facial features as Laderdal seeks to diversify its product offerings.

Laerdal Medical estimates that Annie and her fellow resuscitation mannequins have been used to train more than 500 million people worldwide.

Oftedal says that he believes whoever Annie was, he is sure “she would be proud of the important contribution she has made to the world”.

This article is part of ‘Ordinary items, extraordinary stories’, a series about the surprising stories behind well-known items. 

Read more from the series:

How the inventor of the bouncy castle saved lives

Saturday Kitchen’s Matt Tebbutt says ‘there was blood’ after suffering terrifying ordeal

Saturday Kitchen star Matt Tebbutt has revealed he was recently mugged in London — a scary incident that left him bleeding and more cautious when out and about

Matt Tebbutt

Saturday Kitchen star Matt Tebbutt has revealed he was recently mugged in London in a frightening encounter that left him shaken — and slightly bloodied.

The popular chef and TV presenter, 50, shared the unexpected ordeal during a candid interview with Fabulous magazine, admitting the experience has left him more wary when out in the capital.

“I got mugged in London recently and there was blood — well, a trickle anyway — so I’m a bit more wary since then,” he said.

Although he didn’t share further details about the incident, it’s clear the moment had an impact. Tebbutt, who has fronted the BBC’s flagship weekend cookery show since 2016, is more used to dealing with kitchen chaos than street crime.

The classically trained chef studied at Leiths School of Food and Wine after earning a degree in Geography and Anthropology at Oxford Brookes. Before moving into TV, he ran the award-winning Foxhunter restaurant in Wales for over a decade.

Saturday Kitchen's Matt Tebbutt
Saturday Kitchen’s Matt Tebbutt(Image: Chris Terry photography)

These days, he’s best known for cooking up a storm with celebrity guests and food experts every Saturday morning — and for his on-screen bromance with wine expert Olly Smith.

In fact, when asked to name his secret celebrity crush, Tebbutt admitted: “Olly Smith. Well, it’s not so secret, really. Our on-screen bromance spills over into real life, and we are great mates.”

Despite his confident presence on camera, Tebbutt admitted he’s still haunted by stage fright when it comes to speaking off-screen. “I’ve always struggled with public speaking, so a podium and an audience are pretty scary too,” he confessed.

Asked who would play him in a movie of his life, Tebbutt said: “In my head I am Paul Rudd, but more realistically, it would probably be the rugged Jason Isaacs — I love them both, and Jason would make a great Bond.”

Matt Tebbutt
Matt Tebbutt(Image: (Image: BBC One ))

He also shared a few light-hearted insights into his personality, including a guilty pleasure: eating supermarket crab sticks. “Are they even proper food? I made the mistake of looking at the ingredients the other day. If you like them too, I’d suggest not doing that.”

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Off-screen, Tebbutt lives in Monmouthshire with his wife Lisa and their two children. He once trained with the RAF University Air Squadron and described learning to fly as one of his proudest achievements — something his son is now following in his footsteps to pursue.

Despite his growing profile, he insists his essentials are simple: “Some great food, simply cooked, decent wine and good company — and a cracking playlist.”

Frankie Bridge hails her red satin midi the ‘best holiday dress’ from her tropical getaway

Frankie Bridge wowed in a red satin midi dress during her family holiday in the Maldives, and we know exactly where to shop her complete outfit ready for your next getaway

Frankie called red satin midi “the best holiday dress”(Image: Frankie Bridge/Instagram)

Whilst there might be a murmur of autumn outfits in the air, there’s still technically plenty of summer left to enjoy before we pull out our knitwear, especially if you’ve got a holiday on the horizon. If you’re looking for some holiday outfit inspo, or just want a versatile dress that you can wear all year round, take a leaf out of Frankie Bridge’s style book.

The presenter shared a glimpse at her elegant evening outfit whilst enjoying a tropical trip to the Maldives with her family, as she called Massimo Dutti’s Long Satin Dress “The best holiday dress.” You can still pick up Frankie’s exact dress directly from the brand’s website for £99.95, with all sizes from 8 to 14 still in stock.

READ MORE: Damson Madder’s flattering midi dress gets me so many compliments and is now 50% off

READ MORE: Shoppers race to buy Alison Hammond’s maxi dress that’s ‘flowy’ in muggy weather

Whilst Frankie’s dress is available in limited sizes, we did find a great alternative at Omnes with the Nova Dress in Barbados Cherry available in sizes four to 24. It does have a slightly different silhouette to the Massimo Dutti one, with a V-neck rather than a rounded one, and is similarly priced at £95.

Alternatively Mango’s Cowl Neck Satin Midi Dress in Red is on sale at ASOS, down from £59.99 to £38.99. Directly from Mango’s website you can also pick up a similar silhouette in a darker burgundy shade with the Fitted Satin Dress priced at £59.99.

Frankie Bridge red satin midi dress
Frankie called red satin midi “the best holiday dress”(Image: Frankie Bridge/Instagram)

However Frankie’s exact Long Satin Dress from Massimo Dutti is the perfect pick for something simple and versatile that you can wear anywhere, any time. Frankie paired hers with Ego’s Martini Cut Out Flat Slider Sandals (£21) and the £69.95 Wooden Tassel Pendant , which also hails from Massimo Dutti, for the perfect easy holiday outfit.

You could just as easily wear it with some heels and a statement back for an elegant evening outfit, or a pair of trainers and a cardigan for a more low-key daytime look. It’s also great for events like weddings, christenings and graduation ceremonies thanks to its modest rounded neckline and long midi length.

Article continues below

The dress also hangs beautifully, with a slightly lower hemline at the back than the front. It’s been designed to not be too clingy or figure-hugging, with a drape that gives it plenty of movement and flow. You can pick up Frankie’s Long Satin Dress from Massimo Dutti in all sizes now.

Frankie Bridge hails her red satin midi the ‘best holiday dress’ from her tropical getaway

Frankie Bridge wowed in a red satin midi dress during her family holiday in the Maldives, and we know exactly where to shop her complete outfit ready for your next getaway

Frankie called red satin midi “the best holiday dress”(Image: Frankie Bridge/Instagram)

Whilst there might be a murmur of autumn outfits in the air, there’s still technically plenty of summer left to enjoy before we pull out our knitwear, especially if you’ve got a holiday on the horizon. If you’re looking for some holiday outfit inspo, or just want a versatile dress that you can wear all year round, take a leaf out of Frankie Bridge’s style book.

The presenter shared a glimpse at her elegant evening outfit whilst enjoying a tropical trip to the Maldives with her family, as she called Massimo Dutti’s Long Satin Dress “The best holiday dress.” You can still pick up Frankie’s exact dress directly from the brand’s website for £99.95, with all sizes from 8 to 14 still in stock.

READ MORE: Damson Madder’s flattering midi dress gets me so many compliments and is now 50% off

READ MORE: Shoppers race to buy Alison Hammond’s maxi dress that’s ‘flowy’ in muggy weather

Whilst Frankie’s dress is available in limited sizes, we did find a great alternative at Omnes with the Nova Dress in Barbados Cherry available in sizes four to 24. It does have a slightly different silhouette to the Massimo Dutti one, with a V-neck rather than a rounded one, and is similarly priced at £95.

Alternatively Mango’s Cowl Neck Satin Midi Dress in Red is on sale at ASOS, down from £59.99 to £38.99. Directly from Mango’s website you can also pick up a similar silhouette in a darker burgundy shade with the Fitted Satin Dress priced at £59.99.

Frankie Bridge red satin midi dress
Frankie called red satin midi “the best holiday dress”(Image: Frankie Bridge/Instagram)

However Frankie’s exact Long Satin Dress from Massimo Dutti is the perfect pick for something simple and versatile that you can wear anywhere, any time. Frankie paired hers with Ego’s Martini Cut Out Flat Slider Sandals (£21) and the £69.95 Wooden Tassel Pendant , which also hails from Massimo Dutti, for the perfect easy holiday outfit.

You could just as easily wear it with some heels and a statement back for an elegant evening outfit, or a pair of trainers and a cardigan for a more low-key daytime look. It’s also great for events like weddings, christenings and graduation ceremonies thanks to its modest rounded neckline and long midi length.

Article continues below

The dress also hangs beautifully, with a slightly lower hemline at the back than the front. It’s been designed to not be too clingy or figure-hugging, with a drape that gives it plenty of movement and flow. You can pick up Frankie’s Long Satin Dress from Massimo Dutti in all sizes now.