A 19-year-old college basketball player launched a 16-foot winning shot with 15 seconds left before it would completely alter sports marketing.
Sonny Vaccaro, a marketing executive and grassroots promoter, was present that day. He would bet his job at Nike Sports on supporting this largely untested player because he was so impressed by what he saw.
Michael Jordan was that player.
not the current version of Jordan, though. Jordan was just a freshman when Vaccaro saw him score the shot that won the 1982 NCAA championship for the North Carolina Tar Heels.
Jordan was only 21 years old and had never competed in the NBA when Vaccaro urged his bosses to spend their entire annual basketball endorsement budget on him. No one even mentioned his footwear.
Vaccaro claims that the youngster’s conviction for his talent was forged when he witnessed him shoot at the Louisiana Superdome in New Orleans.
According to the 85-year-old, “That shot changed the world because of what Michael Jordan became.”
“I was persuaded when he fired the shot that he would fire at any shot in the world,” he said.
However, Vaccaro had to strike first.
In his memoir, Legends and Soles, he describes how, in order to persuade his superiors to risk taking a chance on a rising star, Converse were supporting household names like Earvin “Magic” Johnson.
By that time, Vaccaro had gained a thorough understanding of young players and established himself as a basketball insider. The Dapper Dan Roundball Classic, the first all-star basketball game in a high school, was founded in 1964 at the age of 24.
Till 2007 the tournament featured a number of upcoming NBA stars, including Shaquille O’Neal, LeBron James, Kevin Garnett, Kevin Love, Kobe Bryant, Patrick Ewing, and Moses Malone.
In 1984, he also founded the ABCD basketball summer camp, an invitational program that attracted the nation’s top-ranked high school athletes.
However, Vaccaro claimed that he had to wait until the last minute before deciding to change the Jordan proposal.
Their bet changed the direction of the business, altered how basketball was perceived globally, and left a lasting impression on sneaker culture. In the 2023 film Air, Matt Damon plays Vaccaro, the story became well-known.