The fatal crash of a 787 Dreamliner that was being operated by Air India from Ahmedabad in northwestern India to London Gatwick Airport has once again fueled scrutiny of both Boeing and the airline, as the two companies have been trying to emerge from years of crises and poor reputations.
The nearly 12-year-old Dreamliner crashed on a densely populated part of the city soon after takeoff, killing 241 of the 242 people on board on Thursday. The total death toll is expected to rise as the plane fell on a medical college hostel and rescue operations are still under way.
The crash raises new concerns for Boeing, which continues to face mounting safety issues that have undermined public trust in its aircraft. These challenges come as the Seattle-based aerospace giant grapples with economic pressures from tariffs imposed by United States President Donald Trump, as well as increased regulatory attention that followed its recent safety issues.
The reason behind the crash is not yet clear.
But it is yet another fatal accident involving a Boeing aircraft, adding to a string of public relations crises that have made many travellers wary of flying on its planes.
“Boeing has become notorious and infamous with flyers at this moment, regardless of the model of the plane. Even the word ‘Boeing’ triggers a lot of people,” Adnan Bashir, an independent global communications and corporate affairs consultant who specialises in crisis communications, told Al Jazeera.
The company’s safety reputation began to unravel in October 2018 when a Lion Air flight operating a 737 MAX crashed due to a malfunction in the Maneuvering Characteristics Augmentation System (MCAS), a programme designed to prevent stalls. That crash killed all 189 people on board.
Just months later, in March 2019, an Ethiopian Airlines flight using the same aircraft model crashed for the same reason, killing all 157 people aboard.
Turmoil resurfaced in January 2024, when a door panel detached mid-flight on an Alaska Airlines route between Ontario, California, and Portland, Oregon.
But until now, the 787 Dreamliner aircraft had maintained a relatively strong safety record.
“This is the first fatal crash of the 787, so despite all of its problems in the early days and all the production issues that Boeing had with the aeroplane, this has had a perfect safety record up to this point,” aviation expert Scott Hamilton told Al Jazeera.
First launched in 2011, Boeing has sold more than 2,500 of the model globally. Air India bought 47 of them, and to date, Boeing has delivered 1,189 Dreamliners.
The model has faced years of safety-related scrutiny. In 2024, John Barnett, a former Boeing quality manager, was found dead under suspicious circumstances after long voicing concerns about the 787. Barnett had alleged that Boeing cut corners to meet production deadlines, including installing inadequate parts. He also claimed that testing revealed a 25-percent failure rate in the aircraft’s emergency oxygen systems.
In 2019, The New York Times published an expose that revealed Boeing had pressured workers not to report safety violations, citing internal emails, documents, and employee interviews.
More recently, another whistleblower, Sam Salehpour, told lawmakers he was threatened for raising safety concerns about Boeing aircraft.
Today’s crash is the latest fatal incident to occur under the leadership of Boeing CEO Kelly Ortberg, who returned from retirement in 2024 to replace Dave Calhoun. Ortberg had pledged to restore the company’s safety reputation.
Previously, the last fatal Boeing incident occurred in December, when a Jeju Airlines flight crashed after a bird strike, killing 179 of the 181 people on board.
Earlier this month, the US Department of Justice reached a settlement with Boeing that allowed the company to avoid prosecution for previous crashes. The deal required Boeing to pay $1.1bn, including investments to improve safety standards and compensation to victims’ families.
On Wall Street, Boeing’s stock dropped nearly 5 percent from the previous day’s market close.
At this point, experts believe that ultimately, Boeing executives will be careful with their words because of the looming legal challenges they may face if an investigation finds the fault lies with the plane-maker.
“You can almost guarantee there’s going to be lawsuits of some sort. Right now, they’re likely triaging internal and external communication plans with their legal team. Because anything they say in public right now could be used as evidence. And so what they’re going to be doing right now is staying quiet, most likely until more facts come out,” Amanda Orr, founder of the legal and policy communications consultancy firm Orr Strategy Group, told Al Jazeera.
In response to today’s crash, Boeing said, “We are in contact with Air India regarding Flight 171 and stand ready to support them … Our thoughts are with the passengers, crew, first responders and all affected.” Boeing did not respond to Al Jazeera’s request for comment.
Air India turnaround setback
For Air India, which has been undergoing a major reinvention in the last few years, today’s crash is a major setback in its efforts to rebrand and modernise.
Founded in 1932, the airline was nationalised in 1953. After years of financial struggles and mounting debt, Tata Group acquired the airline for $2.2bn in 2022.
As India’s only long-haul international carrier to Europe and North America, Air India has a strong hold on global travel from across the country. In 2023, the carrier ordered 220 Boeing aircraft, including 20 Dreamliners, 10 777x jets, and 190 of the embattled 737 MAX.
For now, Air India is focused on its response to the crash.
“At this moment, our primary focus is on supporting all the affected people and their families. We are doing everything in our power to assist the emergency response teams at the site and to provide all necessary support and care to those impacted,” said N Chandrasekaran, chairperson of Tata Sons, the holding company of Tata Group, in a statement provided to Al Jazeera.
“I express our deep sorrow about this incident. This is a difficult day for all of us at Air India. Our efforts now are focused entirely on the needs of our passengers, crew members, their families and loved ones,” Craig Wilson, the airline’s CEO, said in a video statement.
The airline has experienced a few fatal accidents in recent years. In 2020, an Air India Express flight skidded off the runway in Kozhikode in India, killing 20. A similar accident in Mangalore involving a 737-800 claimed 156 lives.
