Kylie Jenner has revived her most iconic era 10 years later, and fans are freaking out over what she has been working on for her newest Kylie Cosmetics collection
Due to popular demand, Kylie Jenner is bringing back her old Snapchat era. Her past made a surprising return almost ten years later, as fans were reminded of the reign of ‘King Kylie’.
The Kardashian-Jenner’s nickname, King Kylie, was made popular on Snapchat from 2016 to 2018.
The 28-year-old reality TV star excited fans after dropping a series of cryptic hints over the past few days. Some even thought she was going to release a song.
Instead, Kylie announced that her cosmetic brand, Kylie Cosmetics, would bring back the iconic ‘King Kylie’ era by releasing her first-ever lip gloss range. Fittingly, the promotion of the new range was exclusively through Snapchat.
Kylie uploaded a two-and-a-half-minute video to advertise the new collection, which featured the same outfit she wore in the previous video clip, as well as the song “3 Strikes” by Terror Jr, which she made popular by lip-syncing to her on Snapchat.
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Her packaging will feature her most popular looks, and even some of the old packaging. She wrote on Instagram: “This King Kylie Collection is truly for you!!! You’re the reason my biggest cosmetic brand came true, and I wouldn’t be here.. 10 years later! Without your support.”
“I’ve seen all of your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! .. and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for.”
Launched in 2016, Kylie’s empire has expanded through skincare, fragrances and hair products. According to Forbes, Kylie Cosmetics is currently worth $670 million (£499.5 million).
Who is King Kylie?
‘King Kylie’ refers to Kylie’s Snapchat era, which saw her become a social media icon thanks to her edgy style, where fans saw her experiment with different hair colours.
During that time, the entrepreneur would heavily document her life through the social media platform, from her antics to a simple day in her life. It was also the time when Kylie launched her cosmetics brand, Kylie Cosmetics.
She was also well-known for her plump lips, which became a topic of conversation and received criticism from the media and fans.
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When will King Kylie collection be available to purchase?
The King Kylie collection will be available to purchase starting October 18 at 12pm PST (8pm BST) on KylieCosmetics.com.
Source: Mirror
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