There is a sweet meaning behind her viral videos, but Burberry’s most recent campaign features a very special model who rose to fame from her videos of London’s red double-deck buses.
From TikTok star to Burberry’s muse – one woman has found her fame all thanks to London’s double decker buses. TikTok always manages to dig out celebrities and icons of the internet that otherwise would simply slip under the radar – including the viral ‘Bus Auntie’.
If you missed out, TikTok’s Bus Auntie Bemi Orojuogun has become a popular online sensation with her raunchy photos of passing red double-deckers.
With millions of views on her videos, it’s clear the internet has fallen in love with Bemi, and due to her new found fame online, the TikToker has been snapped up by Burberry for their latest campaign. It comes after calls for 90s tattoo necklaces to return as Maya Jama and Millie Bobby Brown join trend.
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Burberry have always had their finger on the pulse when it comes to their campaigns, and it’s clear they know what they’re doing with Bemi. The latest campaign celebrates everything that makes London the cultural melting pot that it is.
Their “Back to the City” campaign, which incorporates Bemi’s iconic and well-known TikTok format, features her amongst rising models taking the bus. It is also a love letter to London.
Daniel Lee, Burberry’s chief creative officer, says, “Think of it as a guided tour of this incredible city.” London feels so special because of its people’s personalities. Something that you will discover woven into Burberry’s very fabric. The campaign is then characterized as a celebration of London’s “famous skyline, the stunning buildings, and the people who choose to call it home,” he adds.
Bemi’s videos are more than just lighthearted street scenes of her by-bussel; they pay tribute to her late husband, whom she met on a London bus. She promised to continue living fully before he passed away last year, and she made that promise.
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She then continued to document buses, and since her platform launched, she has traveled far beyond London’s streets. Bemi has since collaborated with brands on a variety of imaginative campaigns, starting with a Wowcher-decorated double-decker bus and Alton Towers’ rollercoaster-themed campaigns.
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Source: Mirror
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