Dr. Brett Staniland, a sustainable fashion editor, criticizes Kate Moss and Zara’s festival-inspired collection as being “overpriced” and “plastic” and says Gen Z won’t be interested.
A sustainable fashion influencer is calling out Kate Moss and Zara for trying to ‘cheat-code’ their way into a festival edit – completely missing the point of festival dressing. The new collection is “overpriced” and “plastic” according to Dr Brett Staniland, who has accused Zara of haute-washing.
Fast fashion companies make an effort to use marketing and aesthetics to convey to consumers a confused sense of craftsmanship, similar to greenwashing.
Kate Moss partnered with Zara for a second-time, launching a festival-inspired collection on the heels of Glastonbury. The collection features waistcoats, a silk print dress, camisoles, and shorts.
READ MORE: ‘I never wear new clothes to a festival!’ Thrifters share their fashion tips for Glastonbury
Moss’ Glastonbury style – much like Alexa Chung’s – was era-defining, but Dr Staniland has claimed that Zara is using the famous icon to cover up a low-effort and plastic-heavy collection.
Dr Staniland – known better as TwinBrett on social media – took to TikTok to share his take on the new collection. He told his 31.3k followers that the collection “continues Zara’s and the rest of fast fashion’s ‘haute-washing’; using high-end people and aesthetics to appear more luxury than they are.”
Many businesses increased their investment in high-end products and aesthetic rebrands to monopolize the “quiet luxury” trend without actually investing in top-notch craftsmanship or materials.
Dr. Staniland says, “I don’t know who they’re designing this for.” Gen Z “don’t really care about this style, and I’d even suggest that Kate Moss isn’t that interesting to them.”
He also mentions that thrifting and re-wearing items from years past are at the heart of festival attire. I doubt that festivalgoers will be spending money on these kinds of clothes because it isn’t a glam fest for most people outside of the VIP ropes.
The collection is woefully lacking on the sustainability front, and it also falls short of festival-inspired standards. The collection’s “silk” and “lace” shorts, which are made of only 17% silk and have a 100% polyester lining, are praised by Dr. Staniland, who claims, “plastic weaves its way all the way through this collection.”
The collection is composed of “overpriced, plastic, fast-fashion items” says Dr Staniland, who calls it a “blatant cash-grab” for both Kate Moss and Zara who think they have “cheat-coded their way to easy sales”. The Mirror has reached out to Zara about Dr Staniland’s claims.
Dr Staniland’s advises those looking to get festival-inspired clothes to explore the second-hand market. Ahead of Glastonbury, The Mirror heard from veteran thrifters to understand how they curate their festival looks.
Evie McCarthy, a 24-year-old experienced thrift-shopper, reveals she enjoys wearing both vintage and handmade items. According to Evie, “My favorite pieces of clothing have come from Glastonbury Oxfam stores.”
Source: Mirror
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