Strictly Come Dancing is experiencing an “identity crisis,” according to an expert who spoke with the organization just before the start of a new series.
Strictly Come Dancing is facing an “identity crisis”, an expert has claimed, as it’s hit with fresh scandal just weeks before the start of a new series.
The much-loved dancing show is facing allegations of cocaine use by two show stars, with reports suggesting their substance use was an “open secret” on the show.
Following a stringent few years of controversy, allegations of misconduct, and the BBC firing or suspending several stars for their behavior, Strictly’s star-spangled launch is currently in full swing, despite rehearsals taking place ahead of the month’s upcoming month.
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In order to investigate recent drug allegations, the BBC hired the top legal firm Pinsent Masons earlier this month. Former participants, professional dancers, and crew members have been contacted by solicitors to discuss any possible issues.
Now, the Metropolitan Police have issued a statement to the Mirror as they said: “On Tuesday 12 August, the Metropolitan Police received an allegation about drug-related offences.
Police are looking into the information while conducting further inquiries to determine whether a crime has been committed. At this time, we won’t be adding any more comments.
According to PR expert and Celebrity Manager Mayah Riaz, the latest blow risks costing the show loyal viewers. “Strictly’s always had its fair share of scandals, but the risk now is that people are simply getting tired of them,” she told The Mirror.
“A little drama can add spice, but when the headlines are more about controversy than the dancing, it starts to take away from what the show is really about. The big question is: has Strictly become more gossip than glitter? That’s the balancing act the BBC has on its hands.”
The expert, of Mayah Media, warned that if producers want to steady the ship, they must take back control quickly. “That means being upfront rather than pretending nothing’s happened,” she explained.
“Viewers are intelligent, and they can see through any gulf.” The only way to fix things is to acknowledge where they’ve got wrong, explain what’s wrong, and then shift the focus firmly back to the competition itself.
Over the past 14 months, bullying and inappropriate behavior have been investigated according to Strictly.
Giovanni Pernice and Graziano Di Prima, two accomplished dancers, left the show last year after being seriously accused by their former show partners.
The PR expert now warns that “the scandals are becoming the show’s star” situation.
You have a real identity problem, they say, “when the drama off the dancefloor overshadows the foxtrot on it.”
The BBC must reevaluate its position by asking itself, “Is Strictly supposed to be family-friendly entertainment, or is it devoting itself to a full-on reality TV drama”? It’s trying to be both at the moment, and confusion could lead to lost viewers.
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Source: Mirror
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