Swansea City and Championship side Swansea City have an unlikely partnership, according to the Welsh club.
Luka Modric, a former Real Madrid stalwart and World Cup winner, is the new owner of the club, joining the 53-year-old American.
Snoop Dogg made an unexpected appearance last week on the team’s social media channels, presenting their new home jersey for the 2025-26 season, and the team announced on Thursday that he has become an investor.
His involvement comes after Brett Cravatt and Jason Cohen, two American businessmen, purchased the club in November.
Swansea will hope that Snoop Dogg, who is actually Calvin Broadus, can use his 100 million social media followers to raise the club’s profile as they attempt to reclaim the title for the first time since being relegated in 2018, will use his 100 million followers to do so.
According to the owners of Swansea, greater revenue would enable them to invest more in new players in accordance with British football’s profit and sustainability regulations.
The 53-year-old rapper stated on the club’s website: “My love of football is well known, but it feels special for me to make my move into club ownership with Swansea City.
I really enjoyed the club’s history and the surrounding area. A working-class city and club are proud to exist here. a dog that defends itself, similar to me.
“Swansea City is a great place to live.”
After leaving Real Madrid this week, Modric, who is 39 years old, joined AC Milan, and Swansea announced in April, had a stake in the club.
This announcement is Swansea City’s next episode, to borrow a phrase from Snoop’s back catalogue, as we look to expand the club’s reach and profile, according to Swansea’s owners, in a statement.
Snoop has made it clear to us throughout the entire process how excited he is about joining the club that “Snoop’s enormous global fanbase and audience will certainly help us do that.”
Snoop has openly expressed his desire to play football and has a passion for the sport, and we anticipate that he will help us form as much of a competitive team as possible.
Source: Channels TV
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