Shoppers loved the look of the ‘beautiful’ jeans when they were featured in a viral video
Primark shoppers are going wild for ‘beautiful’ £28 jeans – and the popular style resembles a pricier alternative. Known for offering affordable clothing and accessories, Primark continues to maintain its reputation among high street shoppers. Fashion fans fell in love with the retailer’s Straight Leg Embellished Jeans when they were featured in a viral video by Chloe Mitchell, who posts on TikTok under the username @Glowybychloe.
In a video shared with her 528k followers, Chloe filmed herself searching for the jeans in Primark. She then shared her honest first impression, thinking the jeans looked like they could be from another brand.
Chloe said: “Oh my gosh, they are beautiful. £28, but if they were in Zara or something, I reckon they would be like £50 or £60.” Introducing the jeans on its website, Primark said: “With a mid-rise waist and a straight leg design, these jeans are made from 100% cotton and finished with embellished diamantés!”
Viewers loved the jeans when they reacted to the video, which garnered over 15k likes and numerous comments from excited shoppers. One fan wrote: “Can’t wait to see the try on. They are a lush colour denim.”
A second viewer replied: “Omg I need to run to Primark.” A similar comment said: “I need to find these!!” Meanwhile, another fan commented: “Love.”
Someone else said: “Well I saw some in anthropology that were £138. So this is defo good to know.” A Zara fan added: “Zara do have a lighter wash pair with more diamantés for £50 they are stunning”
The jeans could also impress Next shoppers looking for an alternative to the retailer’s £45 Threadbare Blue Embellished Baggy Wide Leg Jeans. While the pricier jeans could impress Next fans searching for a standout style, the Primark jeans look similar but come with a lower price tag. As such, the Primark style could appeal to shoppers seeking attention-grabbing jeans at a lower price.
There are differences between the two styles, which include the cut of the jeans. Primark opted for a straight-leg style, whereas Next’s jeans are offered in a baggy, wide-leg style. However, the indigo colour of the jeans and the embellished detailing look remarkably similar, and the jeans could be worn with the same outfits.
Introducing the jeans, Next said: “Upgrade your denim with these embellished baggy wide-leg jeans from Threadbare. Baggy wide leg fit. Rhinestone embellishments across the front. Five-pocket design. Metal shank button and zip fastening. Rigid denim.”
Source: Mirror
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