MSNBC reveals new name as part of corporate divorce from NBC

As part of its corporate divorce, MSNBC announced that it would switch its name to MS NOW, or My Source News Opinion World.

The TV network made the announcement on Monday, which has a roster that includes Rachel Maddow, Ari Melber, and Nicolle Wallace, and is intended for liberal audiences. As part of the change, which will take effect later this year, it will remove NBC’s peacock symbol from its logo and establish its own independent news division from NBC News.

NBC Universal, which spun off cable networks USA, CNBC, MSNBC, and E! in November, requested the name change. Versant, a division of Entertainment, Oxygen, and the Golf Channel. None of the other networks’ names are changing.

As a result of a partnership between Microsoft and NBC, MSNBC was given its name when it was founded in 1996. It was a confusing moniker to many even back then. However, it persisted even after the NBC/MSD partnership ended.

In the spinoff’s early stages, Versant CEO Mark Lazarus stated that MSNBC would remain, giving Monday’s announcement an unexpected turn-around.

Name changes always come with a risk, and according to MSNBC President Rebecca Kutler, it’s difficult for employees to imagine the network operating under a different name. In a memo to the staff, she stated that this decision did not occur quickly or without much discussion.

During this period of transition, NBC Universal decided that its brand needed a fresh, distinct identity, she said. As we continue to create our own modern newsgathering organization, we now have the freedom to chart our own course and assert our independence.

Kutler claimed that the network’s editorial direction will remain unchanged. While our name will change, she said, “Who we are and what we do will not.”

It should be noted that CNBC’s business channel has chosen to discontinue “NBC.” According to MSNBC, CNBC has always maintained a greater separation and is less likely to cover many of the same subjects because of its business focus.

Tension has long been a result of a news division’s association between one that emphasizes objectivity and one that doesn’t conceal its liberal bent. The cable network is referred to as “MSDNC,” for Democratic National Committee, by US President Donald Trump.

In a recent episode of Pivot, Maddow pointed out that MSNBC will no longer be able to report content from outside the field in a way that rivals NBC News’.

We can use our own instincts, queries, and priorities to obtain information from reporters and correspondents in this situation, Maddow said. “And so it’s going to be better.”