More than 7m watch Women’s World Cup groups

More than seven million people watched the group stages of the 2025 Women’s World Cup live on television across the BBC.

The tournament, hosted in England, is proving a major hit with audiences as part of a remarkable summer of women’s sport.

BBC figures show that the tournament has reached 7.1m viewers on TV across the opening stages.

And it is also attracting major audiences on social media, with a clip featuring United States star Ilona Maher proving the most popular.

Maher’s powerful message around food and body positivity struck a chord with fans, generating over 2.2m views across BBC Sport TikTok, Instagram, Facebook and X.

Alex Kay-Jelski, Director of BBC Sport, said: “The response to the Women’s Rugby World Cup so far has been phenomenal. These figures reflect not only the growing appetite for the women’s game, but also the impact of our commitment to telling these stories in fresh, creative and digitally accessible ways.”

Matches have also been covered in live pages on the BBC Sport website. The most popular was England v USA, which had 757,000 views.

Games have also been streamed on the iPlayer and Sport apps, attracting a combined 5.8m streams so far. Non-home nation matches have also been popular, with 200,000 watching France v South Africa in Group D.

All four quarter-finals, including England’s clash with Scotland, will be broadcast on BBC Two and iPlayer across this weekend on 13 and 14 September.