Within hours of release, Meghan Markle, the Duchess of Sussex, discovered that the first batches of her most recent As Ever products, including her jam and £21-a-jar honey, had sold out.
A jam Meghan Markle has released under her new brand As Ever is actually made 2,000 miles from her mansion.
The pricey preserve is said to be “inspired by the recipe Meghan crafted in her home kitchen” and an Instagram video shows a fruity mixture bubbling in a pot at the duchess’ Californian property. However, it has now been revealed the jam – which Meghan sells for £6.50 per jar – is produced in a factory in Illinois, some 2,000 miles from Montecito.
It is actually manufactured by the same US giant which sells Meghan’s £9 packs of herbal tea. It also makes her sold-out orange blossom honey, priced at £21-a-jar – although it is not known whether it manufactures her newly released apricot preserve. Meghan, 43, had claimed last week the first batches of the apricot preserve and other new treats had sold out within hours of release online.
But one tough food critic told the media she felt the jam was “a real disappointment” upon reviewing the fruity spread. Donna Collins blasted the jam, describing it as “too runny” to work.
Meghan, the mother-of-two, is also under more scrutiny today as it becomes clear that the Republic of Tea factory, which makes the jam, is located on a factory 2, 000 miles away from Montecito, which is quite different from the duchess’s homely image, which she has presented in marketing for the preserve.
READ MORE: Meghan Markle claims new As Ever wine and £21 honey has nearly sold out already
As Ever started with the spread Meghan makes at home and worked on creating a version of it that could be produced on a scale, according to a source close to the duchess in order to create the commercial product.
Meghan’s website, though, describes her “signature” raspberry jam as “inspired by the recipe she made in her home kitchen” – and says it was deliberately crafted with a fluid texture”. On her Netflix show, With Love, Meghan, she described harvesting berries and making small batches of jars in her kitchen, adding: “I did save one of 50 for my mom.”
However, a source close to Meghan has confirmed to the Daily Mail that The Republic of Tea makes her As Ever raspberry spread, but a new supplier would soon be used. The Republic of Tea’s headquarters is in Larkspur, California, 350 miles from Meghan’s mansion – but the factory in which the jam is said to be made is in Illinois, which is in the Midwestern United States.
Netflix stated in a statement to the Mail that it “believes in working with best-in-class vendors that have high standards for exceptional products.” With the first two As Ever product launches selling out so quickly, it’s been exciting to see how popular the As Ever product line is. We’re looking forward to seeing continued success as we develop and release more As Ever products throughout the year and beyond.
Source: Mirror
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